25. vs.
Programming Languages
Open Source (Free*)
Supported By Large Communities
Connectable to Digital Analytics
(and Other!) Data Sources
* TANSTAAFL
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26. Clingmans Dome
The highest point on the Appalachian Trail…
Flickr / David Fulmer
…and where I was during my undergraduate
commencement.
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27. Just as education arms us with
the power of knowledge…
...“programming” with data is powerful.
Flickr / David Fulmer
@tgwilson / #eMetrics
51. “Informally, a p-value is the probability under a
specified statistical model that a statistical
summary of the data (for example, the sample
mean difference between two compared groups)
would be equal to or more extreme than its
observed value.”
– American Statistical Association
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54. As web analysts, how
often do we use:
A Cross Tabulation with a !2 Test
for Independence?
A 1-Way ANOVA?
An N-Way ANOVA?
A Correlation?
An OLS Regression?
A Holt-Winters Forecast?
Flickr / Neil Piddock @tgwilson / #eMetrics
78. Other Answers from Statistics
CROSS-TABULATION WITH A !2 TEST FOR INDEPENDENCE
Is there a relationship between channel and campaign when it comes
to conversions?
1-WAY ANOVA
Which channels perform significantly differently from each other?
N-WAY ANOVA
Which channel/campaign combinations perform significantly
differently?
REGRESSION
For each additional 100 visits from Paid Search, how much additional
revenue do I predict we will achieve?
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79. So, are YOU ready to put data
science(-y-ness) on your career roadmap?
@tgwilson / #eMetrics
STATISTICS
Source: Flickr / Xavi
DATA
VISUALIZATION
COMPUTER
PROGRAMMING
80. The Measure Slack Team
@tgwilson / #eMetrics
http://join.measure.chat
# r-and-statistics
