What Makes a Good Business Website?

What Makes a Good
Business Website?

Although 89% of consumers
conduct online surveys
before making a purchase,
50% of small businesses still
don’t have a website.
All rights reserved © R-Style Lab 2017

WITH A WEBSITE, YOU CAN…
• Acquire new customers
• Improve productivity
• Reduce marketing expenses
• Enter new markets
• Create brand identity
• Conduct customer research
• And so much more!

Discover what makes a good
website and…build one!

THE RIGHT CMS

58.9
7
4.7
2.5
(%)
WordPress
Joomla
Drupal
Magento
TOP 4 CONTENT MANAGEMENT
SYSTEMS

STUDY CMS CHARACTERISTICS…
WordPress
• SEO-friendly
• Easy content management
• Over 36 thousand plugins & design
themes
• Large developer talent pool
• Suitable for blogs, corporate websites,
small/medium-sized e-commerce
stores

Joomla!
• Focus on business capabilities
• Requires basic tech skills for content
management
• Awesome community support
• Over 8 thousand ready-to-use
extensions and design templates

Drupal
• Technically advanced CMS
• Excellent performance
• Focus on scalability and security
• Over 16 thousand plugins and design
templates
• Powers educational, government and
banking websites

Magento
• Purely e-commerce CMS
• Over 3 thousand extensions
• Supports integration with WP blogs,
payment gateways and marketing
automation solutions
• Suitable for large online stores with up
to 50 thousand catalog items
• Complex setup and customization

In order to choose the right
CMS, you should define your
business objectives and
growth strategy.

FOCUS ON USER
EXPERIENCE

DID YOU KNOW…
• Slow-performing websites cost retailers
$ 2.6 billion in lost sales every year?
• 88% of consumers won’t return to your
website after a bad experience?
• First impressions are 94% design-
related?
• Mobile drives 60% of all website traffic?

Want to create a
strong online presence?
Do the following…

BUILD A MOBILE WEBSITE FIRST
30.7
63.7
113.4
61.6
77.1
85.6
0.0
20.0
40.0
60.0
80.0
100.0
120.0
2012 2014 2016
Mobile
Desktop
Mobile vs. Desktop Search Queries
(in billion)

SIMPLIFY INTERFACES
• Simple UIs mean shorter website
loading time (and 1 second delay in load time
decreases conversions by 7%)
• Avoid using carousels and automatic
image sliders
• Use simple controls
• Shorten registration forms to 3 fields
(+10% in conversions)
• Forget hamburger menus (20% of users aged
between 18 and 44 don’t understand them)

PROVIDE ASSISTANCE
44% of customers need an assistant to guide them
through an online transaction.
79
51
46
29
22
29
0
10
20
30
40
50
60
70
80
90
(%)
Why do Customers Prefer Live Chat?

STRONG CONTENT
STRATEGY

High-quality content is meant to
raise awareness among your
customers & convince them your
solution is what they need.

YOUR RIVALS CREATE CONTENT TO…
84 83 81
75
69
57
0
10
20
30
40
50
60
70
80
90
(%)

THESE TYPES OF CONTENT WORK
BEST
54
46
43
36
30 28
0
10
20
30
40
50
60
(%)

This brings us back to the question
of your website capabilities and
choice of a CMS…

Provided you address a
reliable vendor and choose the
right tech stack, building a
website will help you reach your
business goals!

REPRESENTATIVE OFFICE
425 Market Street,
San Francisco, CA, 94105
+1 888 414 6445
ask@r-stylelab.com
DEVELOPMENT FACILITIES
76A Masherova Ave,
220035, Minsk, Belarus
+375 17 306 48 42
+375 29 348 44 44
SOURCES:
http://r-stylelab.weebly.com/blog/which-cms-to-choose-comparing-wp-drupal-and-joomla
http://r-stylelab.com/company/blog/it-trends/ultimate-guide-to-better-user-experience
http://contentmarketinginstitute.com/2016/09/content-marketing-research-b2b/
http://r-stylelab.com/company/blog/e-ccommerce/building-e-commerce-website-why-
choose-magento
https://blog.hubspot.com/blog/tabid/6307/bid/34006/15-examples-of-brilliant-homepage-
design.aspx#sm.00008knvjh1a8qcx1zbsawedm7491

What Makes a Good Business Website?

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