2. Presentation at a Glance 2
• Who is QualityCabinets?
– Brand identity
– Core values
– Brand personality
• Why QualityCabinets?
• QualityCabinets & You
• Key Takeaways
• Contact Us
3. QualityCabinets: Brand Identity 3
QualityCabinets is known for offering a
wide variety of high-quality cabinets at
an incredible value.
• With more than 40 years of experience,
we have earned a reputation for quality in
product construction and finish.
At QualityCabinets, we offer customers
the ability to achieve the kitchen and
bath of their dreams, and to do that we
offer many stylish options.
• Popular door style and finish choices
• Depth modifications
• More SKU’s than most “stock” lines
4. QualityCabinets: Core Values 4
AFFORDABILITY –
QualityCabinets has long been
known as a cabinet brand that
offers an affordable price without
sacrificing product quality. At
QualityCabinets, we know that time
is valuable to our dealers, so we
look at ways to simplify the process
for cost efficiency.
• Priced to stand the test of time
• Competitively priced without
sacrificing product quality or options
5. QualityCabinets: Core Values 5
FLEXIBILITY – QualityCabinets is
known for offering customers the
ability to achieve their kitchen and bath
dream. The following are elements that
make up QualityCabinets’ flexibility:
• Popular door style and finish choices
• Depth modifications
• More SKU’s than most OPP lines
• Ability to address multiple rooms in the
home and business
• Cabinetry solutions for all stages of
life’s journey
6. QualityCabinets: Core Values 6
RELIABILITY – QualityCabinets has a tradition of
putting the customer first. This means offering
consistent product quality and delivery that
constantly exceeds customer expectations.
• Consistent reputation for quality in product and
finish
• Backed by Masco Cabinetry, one of the largest
cabinetry manufacturers in the world,In the 2009
Cabinet Research with Consumers & Trades,
respondents were asked what “quality” means in
cabinets. The top three choices were:
o Durability – 92%
o Workmanship – 80%
o Materials – 81%
• We truly take the three choices above to heart
when constructing our remarkable cabinets
Cabinet Research with Consumers & Trade. Oct. 14, 2009.
7. QualityCabinets: Brand Personality 7
Passionate – QualityCabinets is willing to go
the extra mile, work a little harder, and deliver
outstanding results to our customers.
Compassionate – QualityCabinets
understands, and is committed to, our channel
partners, employees and communities.
Creative – We will constantly focus on ways to
bring new, cost-effective products to market
and explore opportunities to improve the
customer’s experience.
Disciplined – We bring balanced creativity
while never compromising our brand values,
especially affordability and reliability.
Agile – We respond to our customer’s needs
effectively and swiftly.
8. Why QualityCabinets? 8
Reward
• Design flexibility
• Value for the money
• Reduced sales process time
• Easy to understand product
• Able to deliver the vision with
affordable alternatives
Expertise
• 40+ years of experience
• Backed by leading company
• Trusted by builders nationwide
• Value for the money
9. QualityCabinets & You 9
The historical channel focus for QualityCabinets
is through local dealers and direct to national
builders.
Our local dealers provide exceptional service
and guide their customers through all phases of
the design journey. Our dealers understand that
72% of consumers chose a dealer showroom to
purchase cabinets due to the dealer’s
knowledge, expertise and quality of work.
QualityCabinets was featured in a Home
Giveaway from KB Homes on the Ellen
DeGeneres Show during May of 2012. “Like” our
Facebook page for more on this story!
Cabinet Research with Consumers & Trade. Oct. 14, 2009.
10. Key Takeaways 10
• QualityCabinets is not just a entry-level or opening
price-point brand. We are the *value* brand!
• QualityCabinets delivers on its promise of Flexibility,
Affordability, and Reliability
• QualityCabinets recognizes the importance of our
local dealers to our brand and is committed to that
relationship
11. QualityCabinets: Reach Out & Connect 11
QualityCabinets creates
great products at an
exceptional price through
proven relationships, lean
manufacturing techniques
and an enduring humility. We
provide to customers the
perfect balance of flexible,
affordable and reliable
solutions to create value in
the consumer’s home.
QualityCabinets provides Affordable Aspiration!
Info: QualityCabinets.com