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QualityCabinets:
A brand snapshot
Presentation at a Glance    2




• Who is QualityCabinets?
  – Brand identity
  – Core values
  – Brand personality
• Why QualityCabinets?
• QualityCabinets & You
• Key Takeaways
• Contact Us
QualityCabinets: Brand Identity               3




QualityCabinets is known for offering a
wide variety of high-quality cabinets at
an incredible value.

•    With more than 40 years of experience,
     we have earned a reputation for quality in
     product construction and finish.

At QualityCabinets, we offer customers
the ability to achieve the kitchen and
bath of their dreams, and to do that we
offer many stylish options.

•    Popular door style and finish choices
•    Depth modifications
•    More SKU’s than most “stock” lines
QualityCabinets: Core Values                   4




  AFFORDABILITY –
  QualityCabinets has long been
  known as a cabinet brand that
  offers an affordable price without
  sacrificing product quality. At
  QualityCabinets, we know that time
  is valuable to our dealers, so we
  look at ways to simplify the process
  for cost efficiency.

  •   Priced to stand the test of time
  •   Competitively priced without
      sacrificing product quality or options
QualityCabinets: Core Values                                           5




                        FLEXIBILITY – QualityCabinets is
                        known for offering customers the
                        ability to achieve their kitchen and bath
                        dream. The following are elements that
                        make up QualityCabinets’ flexibility:

                        •   Popular door style and finish choices
                        •   Depth modifications
                        •   More SKU’s than most OPP lines
                        •   Ability to address multiple rooms in the
                            home and business
                        •   Cabinetry solutions for all stages of
                            life’s journey
QualityCabinets: Core Values                                   6




RELIABILITY – QualityCabinets has a tradition of
putting the customer first. This means offering
consistent product quality and delivery that
constantly exceeds customer expectations.

•   Consistent reputation for quality in product and
    finish
•   Backed by Masco Cabinetry, one of the largest
    cabinetry manufacturers in the world,In the 2009
    Cabinet Research with Consumers & Trades,
    respondents were asked what “quality” means in
    cabinets. The top three choices were:
      o Durability – 92%
      o Workmanship – 80%
      o Materials – 81%
•   We truly take the three choices above to heart
    when constructing our remarkable cabinets
         Cabinet Research with Consumers & Trade. Oct. 14, 2009.
QualityCabinets: Brand Personality               7




Passionate – QualityCabinets is willing to go
the extra mile, work a little harder, and deliver
outstanding results to our customers.

Compassionate – QualityCabinets
understands, and is committed to, our channel
partners, employees and communities.

Creative – We will constantly focus on ways to
bring new, cost-effective products to market
and explore opportunities to improve the
customer’s experience.

Disciplined – We bring balanced creativity
while never compromising our brand values,
especially affordability and reliability.

Agile – We respond to our customer’s needs
effectively and swiftly.
Why QualityCabinets?               8




Reward
• Design flexibility
• Value for the money
• Reduced sales process time
• Easy to understand product
• Able to deliver the vision with
  affordable alternatives

Expertise
• 40+ years of experience
• Backed by leading company
• Trusted by builders nationwide
• Value for the money
QualityCabinets & You                                9




            The historical channel focus for QualityCabinets
            is through local dealers and direct to national
            builders.

            Our local dealers provide exceptional service
            and guide their customers through all phases of
            the design journey. Our dealers understand that
            72% of consumers chose a dealer showroom to
            purchase cabinets due to the dealer’s
            knowledge, expertise and quality of work.

            QualityCabinets was featured in a Home
            Giveaway from KB Homes on the Ellen
            DeGeneres Show during May of 2012. “Like” our
            Facebook page for more on this story!


Cabinet Research with Consumers & Trade. Oct. 14, 2009.
Key Takeaways                                               10




• QualityCabinets is not just a entry-level or opening
  price-point brand. We are the *value* brand!

• QualityCabinets delivers on its promise of Flexibility,
  Affordability, and Reliability

• QualityCabinets recognizes the importance of our
  local dealers to our brand and is committed to that
  relationship
QualityCabinets: Reach Out & Connect                   11




 QualityCabinets creates
 great products at an
 exceptional price through
 proven relationships, lean
 manufacturing techniques
 and an enduring humility. We
 provide to customers the
 perfect balance of flexible,
 affordable and reliable
 solutions to create value in
 the consumer’s home.

     QualityCabinets provides Affordable Aspiration!
                     Info: QualityCabinets.com
QualityCabinets Brand Snapshot

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QualityCabinets Brand Snapshot

  • 2. Presentation at a Glance 2 • Who is QualityCabinets? – Brand identity – Core values – Brand personality • Why QualityCabinets? • QualityCabinets & You • Key Takeaways • Contact Us
  • 3. QualityCabinets: Brand Identity 3 QualityCabinets is known for offering a wide variety of high-quality cabinets at an incredible value. • With more than 40 years of experience, we have earned a reputation for quality in product construction and finish. At QualityCabinets, we offer customers the ability to achieve the kitchen and bath of their dreams, and to do that we offer many stylish options. • Popular door style and finish choices • Depth modifications • More SKU’s than most “stock” lines
  • 4. QualityCabinets: Core Values 4 AFFORDABILITY – QualityCabinets has long been known as a cabinet brand that offers an affordable price without sacrificing product quality. At QualityCabinets, we know that time is valuable to our dealers, so we look at ways to simplify the process for cost efficiency. • Priced to stand the test of time • Competitively priced without sacrificing product quality or options
  • 5. QualityCabinets: Core Values 5 FLEXIBILITY – QualityCabinets is known for offering customers the ability to achieve their kitchen and bath dream. The following are elements that make up QualityCabinets’ flexibility: • Popular door style and finish choices • Depth modifications • More SKU’s than most OPP lines • Ability to address multiple rooms in the home and business • Cabinetry solutions for all stages of life’s journey
  • 6. QualityCabinets: Core Values 6 RELIABILITY – QualityCabinets has a tradition of putting the customer first. This means offering consistent product quality and delivery that constantly exceeds customer expectations. • Consistent reputation for quality in product and finish • Backed by Masco Cabinetry, one of the largest cabinetry manufacturers in the world,In the 2009 Cabinet Research with Consumers & Trades, respondents were asked what “quality” means in cabinets. The top three choices were: o Durability – 92% o Workmanship – 80% o Materials – 81% • We truly take the three choices above to heart when constructing our remarkable cabinets Cabinet Research with Consumers & Trade. Oct. 14, 2009.
  • 7. QualityCabinets: Brand Personality 7 Passionate – QualityCabinets is willing to go the extra mile, work a little harder, and deliver outstanding results to our customers. Compassionate – QualityCabinets understands, and is committed to, our channel partners, employees and communities. Creative – We will constantly focus on ways to bring new, cost-effective products to market and explore opportunities to improve the customer’s experience. Disciplined – We bring balanced creativity while never compromising our brand values, especially affordability and reliability. Agile – We respond to our customer’s needs effectively and swiftly.
  • 8. Why QualityCabinets? 8 Reward • Design flexibility • Value for the money • Reduced sales process time • Easy to understand product • Able to deliver the vision with affordable alternatives Expertise • 40+ years of experience • Backed by leading company • Trusted by builders nationwide • Value for the money
  • 9. QualityCabinets & You 9 The historical channel focus for QualityCabinets is through local dealers and direct to national builders. Our local dealers provide exceptional service and guide their customers through all phases of the design journey. Our dealers understand that 72% of consumers chose a dealer showroom to purchase cabinets due to the dealer’s knowledge, expertise and quality of work. QualityCabinets was featured in a Home Giveaway from KB Homes on the Ellen DeGeneres Show during May of 2012. “Like” our Facebook page for more on this story! Cabinet Research with Consumers & Trade. Oct. 14, 2009.
  • 10. Key Takeaways 10 • QualityCabinets is not just a entry-level or opening price-point brand. We are the *value* brand! • QualityCabinets delivers on its promise of Flexibility, Affordability, and Reliability • QualityCabinets recognizes the importance of our local dealers to our brand and is committed to that relationship
  • 11. QualityCabinets: Reach Out & Connect 11 QualityCabinets creates great products at an exceptional price through proven relationships, lean manufacturing techniques and an enduring humility. We provide to customers the perfect balance of flexible, affordable and reliable solutions to create value in the consumer’s home. QualityCabinets provides Affordable Aspiration! Info: QualityCabinets.com