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Legal client pitches: How to really mess it up


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Legal client pitches are high-pressure and easy to mess up. Give your firm an edge by making sure you avoid the mistakes in our SlideShare.

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Legal client pitches: How to really mess it up

  1. 1. Going into a client pitch can be nerve-wracking, with potentially millions of dollars on the line and your firm’s reputation at stake. Poor client pitches don’t bring in revenue, and they risk building a momentum of failure that limits future opportunities. Here are a few sure fire ways to keep your client pitches from impressing anyone:
  2. 2. Make sure that the prospect is confident in you and your legal expertise. Back up all your claims with solid facts, and humanize your firm with light- heartedness or an anecdote. Read the room and never stray far from providing solutions for your prospect’s problems. End your presentation with a clear, actionable next step. The prospect should feel excited to move forward with you. Your pitches are generic & forgettable
  3. 3. Make a solid, trustworthy first impression. It’s paramount that prospects find a lawyer they can trust. Don’t prattle on about your firm’s accomplishments. Make sure not to focus too much on rates and compensation. Your pitches don’t seem trustworthy
  4. 4. Do research into your client and their industry, as well as their competitors. Show how your services directly apply to their situation and get to the heart of their problem quickly. With the right pitch software, you should already have a good understanding of your client’s situation – read through it before going into the pitch. You don’t know the client’s business
  5. 5. There are many ways to mess up a client pitch, but they all fall short of not getting to that stage in the first place because of low quality pitch documents. Download our guide to find out how law firms can compete with incumbents by creating better RFP responses, more efficiently. C lick here to download Guide to Reputation Driven RFPs