Going into a client pitch can be
nerve-wracking, with potentially
millions of dollars on the line and
your firm’s reputation at stake.
Poor client pitches don’t bring in
revenue, and they risk building a
momentum of failure that limits
Here are a few sure fire ways to
keep your client pitches from
Make sure that the prospect is
confident in you and your legal
Back up all your claims with solid facts,
and humanize your firm with light-
heartedness or an anecdote.
Read the room and never stray far from
providing solutions for your prospect’s
End your presentation with a clear,
actionable next step. The prospect
should feel excited to move forward
Your pitches are generic & forgettable
Make a solid, trustworthy first impression.
It’s paramount that prospects find a
lawyer they can trust.
Don’t prattle on about your firm’s
Make sure not to focus too much on
rates and compensation.
Your pitches don’t seem trustworthy
Do research into your client and their industry,
as well as their competitors.
Show how your services directly apply to their
situation and get to the heart of their problem
With the right pitch software, you should
already have a good understanding of your
client’s situation – read through it before going
into the pitch.
You don’t know the client’s business
There are many ways to mess up a client pitch, but they all fall
short of not getting to that stage in the first place because of
low quality pitch documents.
Download our guide to find out how law firms can compete
with incumbents by creating better RFP responses, more
C lick here to download Guide to
Reputation Driven RFPs