Q&Q is an agriculture market research firm which is led by a team of young professionals who are at the forefront of innovation and insights. We help agriculture-input companies strategize across the entire life cycle of a product or service in this sector. Speak to us and know more.

1. Welcome to the dawn of a new era in Agriculture.
The new generation in India is contributing to the agriculture sector in a number of
ways:
Adoption of technology: Many young farmers are using technology to improve their
farming practices, such as precision farming, using drones and satellite imagery, and
using mobile apps to access information on weather, pest management, market prices,
market connections and government schemes.
Entrepreneurship: A growing number of young people are starting agri-businesses and
startups, such as agri-tech companies, organic food companies, and farm-to-table
businesses. This also includes starting speciality agriculture input shops or owning
franchises of large agriculture-input companies.
Social media: young farmers are using social media platforms like Facebook, Instagram,
and YouTube to share their experiences and knowledge, connect with other farmers, and
promote their products. The agricultural influencer market has boomed in the last few
years, with several major farmer influencers in key states of India. They are emerging as
a solid and trustworthy source of information and decision-making for farmers,
especially the younger generation and we will see the dependence on traditional trade
as influencers slowly go down.
Environment-friendly practices: young farmers are adopting sustainable and
environment-friendly practices like organic farming, agroforestry, and conservation
agriculture. They are more conscious of soil health and its long-term impact on
humanity.

2. Education and training: There are also many young people who are pursuing education
and training in agriculture-related fields, such as agronomy, horticulture, and
agricultural engineering, which will help to improve the overall quality of the workforce
in the sector.
Government policies: Government policies are also helping the new generation to
participate in the agriculture sector by providing loans, subsidies, and other financial
assistance to farmers, creating awareness, and training programs and providing market
linkages through e-NAM and other initiatives.
Overall, the new generation of farmers and Agri-entrepreneurs in India is bringing new
ideas, energy, and technology to the sector, which is helping to make it more efficient,
sustainable and profitable.
Q&Q is an agriculture market research firm which is led by a team of young professionals
who are at the forefront of innovation and insights. We help agriculture-input
companies strategize across the entire life cycle of a product or service in this sector.
Speak to us and know more.
Visit Our Blog:https://qqri.com/2023/03/21/welcome-to-the-dawn-of-a-new-era-in-
agriculture/