Presented at the National Conference for State Legislators. Seattle, WA. 2015.

1. Marketing the
CITIZEN LEGISLATOR
PYRAMID COMMUNICATIONS

2. #NCSLSummit
HI. I’M KIM ERVIN.
@KimErvin @PyramidComms #NCSLSummit

3. Here’s how
we’re going to
spend our time
together today.
1 HABITS
2 HOW TO ADAPT
3 WHAT’S SUCCESS?
4 DO MORE. FASTER. BETTER.

4. PART 1
HABITS ARE CHANGING...

5. #NCSLSummit
2005
2013
Images: Luca Bruno / AP and Michael Sohn / AP

6. #NCSLSummit
...which means
MARKETING IS CHANGING.

7. #NCSLSummit
Out of the
12 HOURS AND 14 MINUTES
people spend per day consuming
media, nearly half is spent
on digital devices.

8. #NCSLSummit
Time spent online now
BEATS OUT TV.

9. #NCSLSummit
Time spent listening
to radio is DOWN.

10. #NCSLSummit
Time spent with
print is DOWN.

11. #NCSLSummit
But the amount of time
people spend consuming media
is HIGHER THAN EVER.

12. #NCSLSummit
It’s the WAY PEOPLE ARE
CONSUMING MEDIA
that’s changing.

13. #NCSLSummit
We’re living in an
“ON-DEMAND” CULTURE.

14. PART 2
HOW TO ADAPT
AND STAY STRATEGIC

15. #NCSLSummit
It’s not a firehose... Nor is it an
eye dropper… Think of it like
A WATERING CAN.

16. #NCSLSummit
Build A PLAN.
Image: Creative Commons, Wikimedia

17. #NCSLSummit
Meet your constituents
WHERE THEY ARE.

18. #NCSLSummit
Be the REAL YOU.

19. #NCSLSummit
Commit to sharing:
THE CAMPAIGN AFTERLIFE

20. #NCSLSummit
EXPECTATIONS are changing.

21. PART 3
HOW DO YOU KNOW
IF YOU’RE SUCCESSFUL?

22. #NCSLSummit
Reflect on your GOALS.

23. #NCSLSummit
Use DATA to paint a picture.

24. #NCSLSummit
LISTEN to people in the community.

25. PART 4
DO MORE. FASTER. BETTER.

26. #NCSLSummit
SCHEDULE it.

27. #NCSLSummit
CROSS-promote.
Image: Creative Commons, Ford

28. #NCSLSummit
Use TOOLS to help.

29. #NCSLSummit
Make it a MEETING.

30. #NCSLSummit
Keep it short, keep it FOCUSED.

31. #NCSLSummit
If you walk away
WITH ONE LESSON...

32. #NCSLSummit
KNOW YOUR GOAL.

33. NEXT UP
SENATOR
AARON D. FORD, NV
@AaronDFordNV
BARBARA CAIRNS
@BarbaraJCairns
REPRESENTATIVE
MATT HUDSON, FL
@RepMHudson
KIM ERVIN
@KimErvin

34. THANK YOU.