The Slippery Social Media Slope - SPPA 9-4-2013

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Tweet, Post it, Instagram it, Tumble it, pin it and don't forget to check in. The social media landscape has become cluttered, littered even, with platforms that come and go. Meanwhile, your left trying to put together the pieces and put together a strategy that actually increases business, after all. It's all about the bottom line. In this talk you will learn key strategies for specific social media platforms that you can begin executing immediately without feeling overwhelmed and confused.

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The Slippery Social Media Slope - SPPA 9-4-2013

  1. 1. @hunterterrito | Xdesign, Inc. THESLIPPERYSOCIALMEDIASLOPE
  2. 2. Today our audience is simply and relentlessly rejecting media and brand marketers that fail to fit into their increasingly interconnect digital lifestyles. *Rick Mathieson, The On-Demand Brand
  3. 3. United Nations Cyber School Bus Document
  4. 4. Average time it took to reach 50 million users: RADIO-38YEARS TELEVISION-13YEARS INTERNET-4YEARS SOCIALMEDIA-9MONTHS United Nations Cyber School Bus Document
  5. 5. It’s the first place we look. It’s the first place everybody looks for everything. *Luke Sullivan, Hey Whipple Squeeze This
  6. 6. LET’SGET STARTED...
  7. 7. The most important part of the process is to begin. *Jason Fried, ReWork
  8. 8. PROGRESSOVER PERFECTION
  9. 9. The show doesn’t go on because we’re ready; it goes on because it’s 11:30. *Andy Samberg, Saturday Night Live
  10. 10. MOMENTUM FUELS MOTIVATION Jason Fried: ReWork
  11. 11. 1. BECOMEASOURCEOFTRUST 2.BUILDYOURAUDIENCE 3.EMULATECHEFS 4.CHOOSEYOURCHANNEL 5.DON’TBEA17YEAROLDBOY
  12. 12. YouTube.com WHY?
  13. 13. YouTube.com #2SEARCH ENGINEINTHE WORLD
  14. 14. YouTube.com 100HOURSOF VIDEOUPLOADED EVERYMINUTE
  15. 15. Geek.com OVERTHREE BILLIONVIEWS PERDAY
  16. 16. YouTube.com HOW?
  17. 17. YouTube.com WHY?
  18. 18. OVER500 MILLIONUSERS Shift Digital
  19. 19. 50%LOGIN EVERYDAY Shift Digital
  20. 20. 30%HAVEAN INCOMEGREATER THAN$100,000Shift Digital
  21. 21. YouTube.com HOW?
  22. 22. HUMANSLIKE DEALINGWITH HUMANS
  23. 23. YouTube.com WHY?
  24. 24. IT’STHEMOST DOWNLOADED APP ITEssentials.me
  25. 25. ONEOFEVERY5 WEBPAGEVIEWS ISFACEBOOK ZDNet.com
  26. 26. 150MILLION DAILYUSERS... Constant Contact
  27. 27. ...HALFOFTHEM AREONTHEIR MOBILEDEVICEConstant Contact
  28. 28. YouTube.com HOW?
  29. 29. Making connections, creating and continuing meaningful interaction wih people whether in person or in the digital landscape is the only reason we are here. Remember that. *Gary Vaynerchuk
  30. 30. @hunterterrito | Xdesign, Inc. THESLIPPERYSOCIALMEDIASLOPE

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