This infographic and One Sheet Prospectus was created to help me learn how to find my target audience, budget, and create a production schedule. The Project III course has taught me helpful and useful knowledge that will be used throughout my journey.

2. First Began
Loving You From The Beginning
ABOVE - THE - LINE
Production Schedule
Target Audience
Love Archetype Man or Woman FamilialUniversal
Production
2 Months
Production
Budget
$20,000
Post
1 Month
Differentiating Factor: Not the typical music
video. This video will have excerpts from real
couples telling their own love story, and Pj’s
children will portray his story of him and his
wife. It’s the movie “Love & Basketball”
through song.
Projected Views
2 million
Pre-Production
2 Weeks
Erik Parker PJ MortonThe Morton’s