The document outlines a marketing plan to provide loan officers with purchase leads and increase their business through realtor referrals. It estimates that each loan officer could receive 5 new purchase leads per week, totaling 240 new realtor contacts per year. If just 5% of those contacts turn into one deal every other month, it could result in 72 extra deals per year, equating to $252,000 in additional commission revenue. The plan involves managing marketing tools for the referred realtors through monthly emails, meetings, and postcards to promote the loan officers and company. Loan officers just need to ask purchase leads about their realtor and enter the information in the company's system.

1. Providential Purchase Central Implementation of Marketing Tools and Impact on Loan Officers