1. Branded Merchandise delivers results!
Tel: +353 1 6271325 • Website: www.mincentives.ie
We are members of the British Promotional Merchandise Association, a long established
accredited body of top professional companies.
A recent survey from the bpma on perceptions of those receiving branded gifts showed
some powerful results particularly against other advertising spend.
Promotional merchandise can deliver a higher or equal ROI than most forms of advertising.
BPMARESEARCH How likely might you be to now do
business with the company?
21%
79%
66% of respondents said they could remember the brand on the promotional product they received during the last
year
79% said they were likely to do business with the company in the future
8 out of 10 (84%) respondents said that a branded promotional gift increases brand awareness
56% of respondents said their opinion of the brand/company was more favourable after receiving the promotional
product
Promotional merchandise can deliver!
Promotional Product %
BPMARESEARCH 21% USB Stick
Electrical Items
21%
11%
Writing Instruments 10%
Mugs 8%
Home/Household 7%
Stationery 7%
Which ONE of these Promotional Clothing
Clocks/Watches
6%
6%
promotional products do Desk Items 5%
Calendars 5%
you find most useful? Bags 3%
7% 7%
Writing Instruments
Home & Household
Clocks & Watches
Electrical Items
Stationery
USB Stick
Clothing
Mugs
The survey also found that the USB stick comes top of the list as most useful promotional item,
followed by electrical items and writing instruments.
33%
BPMARESEARCH 30% ....and how long have
you had this item?
16%
13%
9% t
esul
%
GE r
AV ERA rs.
The .91 yea
2
was
And most interesting of all, is how long recipients keep promotional items for particularly if they are
useful. Consider how this compares with other advertising messages that are often short lived.
So if you are planning campaigns for next year or considering a gift for your clients at Christmas, think
about the value that promotional items can add to this.
So when you speak to us, consider using promotional items for maximum effectiveness on...
• Advertising • Fundraising
• Awards • Health & Safety recycle schemes
• Rewards • Incentives
• Brand Awareness • Product launches
• Rebrand • New branch openings
• Cause Awareness • Workwear and uniforms
• Direct Mail • Retail
• Conferences • Souvenirs
• Exhibitions • Club & School Identification
• Outside Events
Call us for a quote or guidance on how promotional merchandise can be effective in
your campaign.