Integrated marketing communication perspective on social media metrics.

1. IMC Perspective on Social Media
Metrics
By
Promitosh Talukder ID17015077
Hasnat Rubel ID1701507
Asaduzzman Pabel ID17015077
MBA,BUP
A presentation
On the summary of article
By the Grace of Almighty God

2. By
Victor A. Barger
University of Wisconsin–Whitewater
Lauren I. Labrecque
Loyola University Chicago
Article:-IMC Perspective on Social Media Metrics
Social media are interactive Web 2.0.
Internet-based applications.
-User-generated content

3. Top 15 Social Media

4. What is Metrics
Is the use of data to gauge or measure the
impact of social media activity on a company’s
revenue.
“Social Media Metrics Every Marketer Must
Know.”
three factors: (1) demand for accountability (2)
dissatisfaction with subjective measures of
performance, and (3) the availability of technology

5. Why Social Media metrics
Marketers can no longer rely on
traditional audience measurement
because audience switch on social
media
Metrics are necessary for the
development and evaluation of
IMC programs.

6. What does Social Media Metrics work?
Metrics are employed to (1) establish baselines
for communications objectives and (2) track
progress towards achieving each objective.

7. 1.Gaining consideration, e.g.
Retailer of ergonomics furniture.
(1) Improving customer
satisfaction: Chat box , Portal
2.Stimulating trial:printable
coupons, discount codes,
contests, etc
(2) Creating awareness:
Content sharing ,” gone viral”
lead to awareness both the
message and the message
creator .
3.Encouraging repurchase:
Amazon.com, routinely provides
limited-term discount codes to
3. Building relationships:
Loyalty
Social media Metrics and Objectives
The primary purpose is
to generate revenue
Creating brand equity and
building brand relationships

8. Social Media Metrics

9. Seven social media metrics
volume,
 share of voice,
 engagement,
advocates,
return on investment,
 leads generated,
 and response time.

10. Volume

11. Share of Voice

12. Engagement

13. Advocates

14. ROI

15. Leads Generation

16. Response Time

17. Definition of Social media marketing matrix

18. Future Research

19. The Problem of Attribution

20. Attribution Model