Haier is a pioneer in Bottom-Mounted Refrigerator. It is our habit to keep the regular things on the top of the shelves. And this human behaviour has been shown through a slice of life.
2. The film opens on a shot of a little kid’s room where the mother is arranging his cup board
(Medium). As she does that she also teaches him how he should keep the stuff. She says,”
Rohan, always remember, things that you need often keep them on the top and the things
you need occasionally keep them at the bottom.” The kid listens to his mother carefully,
3. after a while he says, “Next time Mummy Sure I will do it but ……he moves
his hand on his tummy, Huuuunnngry.”
4. The mother hurriedly moves towards the kitchen and the kid follows her too. The
mother bows in front of a refrigerator to take out some food …just then the child
looks at the refrigerator and says…”But Mummy, why do you keep all your
essential veggies at the bottom and not on the top.
6. Cut to a shot of a Haier Bottom Mounted Refrigerator
VO: Now bring home Haier Bottom Mounted Refrigerator designed as per your needs.
VO + Super: A) 1 Hour Icing Technology to bring down the freezer temperature to -5 Celcius
B) 2X Bigger Vegetable Storage Crisper, Separate Fruit Basket
7. VO: Jo sach hai woh saamne hai.
Cut to the shot where the kid is helping the mother to keep vegetables in the Haier BMR.
Super1: Jhukna Mat!