1. Call for papers: 7th CAMOT 2016 International Conference, Cambridge University, United Kingdom
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CAMOT 2016 International Conference
8th - 9th October 2016
Conference Theme:
West Meets East:
Innovation and Entrepreneurship in Global Higher Education for
Developing Responsible Leaders and Full-fledged Competitors in the 21st
Century
Time: 8th – 9th October 2016
Venue: Lecture Theatre 0, Engineering Department, Cambridge University, UK
Hosted by: Institute for Manufacturing, Engineering Department, Cambridge University,
United Kingdom
Sponsored by:

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Tsinghua University, P.R. China
Shanghai Jiao Tong University, P.R. China
University of International Business and Economics, P.R. China
Hong Kong Polytechnic University, P.R. China
La Rochelle Business School, France
Plymouth State University, US
University of West of Scotland, UK
Chinese University of Political Science and Law, China
Penn State University, US
Windsor University, Canada
Sias International University, P.R. China
United Nation Academic Impact, New York, US
Organized by China Association for Management for Management of Technology and
CAMOT Innovation Academy Cambridge, UK and Global Education Alliance, Hong Kong,
P.R. China
Conference web: www.camotac.org
What is the general aim of this forum/conference?
As globalization increasingly affects the global education sector and international business
arena around the world, there is a great advantage being placed on those firms, schools and
universities that can respond timely and flexibly with robust, appropriate innovation and
internationalization strategies. There is consensus that the global higher education is
undergoing substantial change, which brings a greater emphasis on marketing forces to the
process of educational strategic decision-making. B2B, B2C, B2G and O2O seem familiar
words to everyone today, which are no longer technical jargon terminology. Massive open
online course (MOOC), originated since 2008, provides students with opportunity to listen to
the “star professors” anywhere and anytime. Harvard’s Professor Clayton Christensen
predicted in 2013 that more than half the American universities would eventually be going
bankrupt in the next 15 years, which is at least alarming. In the globalization era, firms,
schools and universities in global higher education are challenged to becoming more
innovative and entrepreneurial as well as globally engaged, to adapt to a changing and more
diverse external environment. In doing so, firms, schools and universities will be able to
secure their future.
Triple helixes, which refer to the relationship among academia, government and industry,
emerge with the rise of the university to equal status with the economy and polity. The
university is undergoing a cultural transformation to play a significant role in the knowledge-
based society as an innovator, and/or an entrepreneur, promoting social and economic
development. An entrepreneurial innovation university is more than the creation of interface
mechanism between government, university and industry, which plays a diverse and dynamic
role in university-pushed, government-pulled and corporate-led innovation.
The 21st century is an era of contending, an era of large reflection and re-thinking, and an era,
which calls for great wisdom and great strategy. In the past 35 years, the world has changed
dramatically especially between West and East. The start of China’s economic reform and
opening to the outside world in 1978, the collapse of the former Soviet Union in 1991, and the

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burst of financial bubbles in Wall Street in 2008, all these have been combined with 35 years
of great rejuvenation of the Chinese nation. These big events shocked the world and subverted
people's thinking with huge impact on people's judgment. West Meets East is arguably a
strategic theme of great interest as West and East are facing different challenges.
According the most recent research, the essential ingredients “embracing contradiction” of the
ancient Chinese philosophy stimulates innovation. China’s innovation is at two levels.
Concept and philosophy innovation helps to break the glass ceiling for mentality, ideology,
superstructure, mind-set, heart-set, brain-set while innovation in technology and business
management helps to build a strong economic base. Innovation is central to the wellbeing of
societies. Innovation is found to be statistically three times more important to growth than
other attributes or factors. Therefore, the penalty for people and firms not innovating is
enormous. In principle, there are three types of innovations in terms the outcome: growth,
sustainability and efficiency. A successful university/firm needs all these three elements.
Thus, our theme is to explore how to manage effectively and efficiently technology,
innovation, entrepreneurship and sustainability at strategic level from a global perspective
along with the celebration of our achievements and 10 years anniversary of CAMOT.
The goal of this forum and conference is to inspire current and strategic thinking, provide a
platform for exploring linkages and mechanisms, and explore appropriate and effective modes
of West Meets East, global engagement, strategic alliances between universities and global
firms, knowledge transfer and knowledge sharing, culture creativity and technology
innovation and collaboration between China and the western countries. Our intent is to
provoke creative and innovative ideas, by bringing together various stakeholders, including
academics, researchers, university presidents, corporate leaders, policy makers, venture
capitalists, managers, and senior students for exchange of ideas, research findings, current
experiences, best practices, and lessons learned. The intellectual lens will rotate around
addressing various questions of global engagement in higher education with the thematic
content of ‘East Meet West” modes of collaboration in this field.
Key Note Speakers Profiles
Dr. Donald Birx is President of Plymouth State University, USA. Dr. Donald Birx most
recently served as the Chancellor of Penn State Erie, The Behrend College – an institution
serving some 4,500 students as part of the Penn State system. As Chancellor, Birx is
responsible for the quality of the College’s academic programs in teaching, research, and
service, and its overall operations, including strategic planning, human resources, fundraising,
alumni and community relations, intercollegiate athletics and outreach. Since becoming

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Chancellor in 2010, Birx has worked to connect academia with the community through the
College’s “open lab” initiative in which business leaders, faculty members, and students
engage in research and development as teams. Other programmatic initiatives advanced
during Birx’s tenure include growth of interdisciplinary partnerships and expansion and
development of online and hybrid courses. The Honors program at Behrend has grown
significantly over the past several years and the diversity of the student body and faculty has
increased. Student appreciation scores at Behrend are among the highest in the Penn State
system.
Before coming to Behrend, Birx served as vice chancellor and vice president for research for
the University of Houston System (UH). His accomplishments there included the initiation of
system-wide, multidisciplinary clusters that spanned UH’s colleges and campuses, focusing
strategic collaboration in the areas of nano-materials, energy and natural resources, bio-med,
complex systems, community advancement and education, and arts and human enrichment.
Birx also founded the Center for Industrial Partnerships, a joint endeavor at UH to translate
research to practical applications and increase interplay between the business community and
the University’s research faculty. In addition, he held the appointment of full professor of
electrical engineering.
He is the author or co-author of more than 20 journal articles and conference presentations.
Throughout his career, he has sustained a research program, particularly in the areas of
automated decision-making and event prediction, detailed in publications and also written in
systems designs and software algorithms.
Professor Craig Mahoney is currently Principal and Vice-Chancellor of UWS. He was
formerly Chief Executive of the Higher Education Academy, a post he was appointed to in
2010. Born and brought up on a farm in Tasmania, Professor Mahoney is an Australian who
has lived in the UK for the past 24 years. He is a graduate in Chemistry and Maths from the
Tasmanian College of Advanced Education (now the University of Tasmania); he also holds a
Masters degree from Birmingham University and a Doctor of Philosophy (Psychology) from
Queen’s University Belfast.
Professor Mahoney has had a distinguished career in academia and sport. He has published
widely in the areas of children’s fitness, health, sport, exercise, performance and education.
Before joining the Higher Education Academy he was Deputy Vice-Chancellor at
Northumbria University where he was responsible for all learning and teaching activity,
including Quality and Standards, Curriculum Development, Library and Learning Services,
Academic Registry, Student Services, a Centre for Excellence in Teaching and Learning
[CETL - Assessment for Learning] and JISC InfoNet. Prior to his appointment at

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Northumbria, he was the founding Dean of the School of Sport, Performing Arts and Leisure
at Wolverhampton University.
Professor Mahoney has a strong interest in differentiated learning, including recognition of
learning styles as part of a student-centred individualised learning environment. Committed to
education, he is an advocate of e-Learning and the use of technology to create positive
learning environments. He has been an outspoken advocate of Internationalisation including
globalisation, professional development, staff and student exchange and international
partnership development in research and enterprise. He has made strong commitments to
Erasmus, Study Abroad programmes and other exchange arrangements for students including
the recent Government sponsored China summer school scheme.
Professor Shantong Li is a Senior Research Fellow and former Director General of the
Department of Development Strategy and Regional Economy of Development Research
Center (DRC) of the State Council (People’s Republic of China). She was a member of the
National Committee of CPPCC (Chinese People’s Political Consultative Conference). She
holds professorships at both Peking University and Tsinghua University. Professor Li
participated in joint development projects with the World Bank, UNDP, UNIDO, OECD and
the ADB. She has done systematic research on issues concerning China’s medium-term and
long-term development, with a particular focus on regional economic and social development.
Among many of her accomplishments Professor Li contributes to the Development Strategy
and Policies for 13th Five-Year Plan and towards 2030. She has formed an applicable CGE
model, named DRC-CGE model of China and has also trained a team of scholars working on
this field. This model has been applied in many research projects both domestically and
abroad. She won Fudan Management Excellence Award in 2014. She is Director of project “
Urbanization development path selection and management research of China in the new stage,
key project of National Natural Science Foundation of China (project no. 71133003) and also
joint the project “Sustainable Urbanisation in China: Historical and Comparative Perspectives,
Mega-trends towards 2050”（EU Project Number FP7－266941）.

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Ramu Damodaran is Chief of the Civil Society Service in the Outreach Division of the United
Nations Department of Public Information. In this capacity, Mr. Damodaran oversees the
Department's outreach to the public, including non-governmental organizations and
educational institutions. He is also Editor-in-Chief of the Organization's flagship quarterly,
UN Chronicle.
Mr. Damodaran’s prior United Nations responsibilities include that of Senior Officer in the
Executive Office of the Secretary-General, Senior Focal Point Officer in the Department of
Peacekeeping Operations and Political Affairs Officer in the Department for Special Political
Questions, Regional Cooperation, Decolonization and Trusteeship. He was Secretary of the
United Nations inter-agency mission that visited Kuwait in 1991 to assess damage to the
country’s infrastructure and economy from its occupation by Iraq. As a member of India’s
national diplomatic service, Mr. Damodaran served on the Indian delegation to the United
Nations and was Chairman of the United Nations Council for Namibia Drafting Committee.
He has worked in the Indian Prime Minister’s Office and the Ministry of External Affairs in
New Delhi and in the Indian Embassy in Moscow.
Mr. Damodaran has extensive work experience in media, including television, radio and print
journalism, in India and is a recipient of the Asia-Pacific Broadcasting Union award for best
radio feature. Ramu Damodaran is a national of India.

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What are the conference research topics?
Presentation papers (3,000-4,000), posters (1 page PDF) by both academics, professionals,
innovators and entrepreneurs are most welcome. Coverage should concentrate on the
strategic theme however including the CAMOT traditional themes, such as the following
tracks of technology and innovation and entrepreneurship and how they impact upon the areas
of international business, marketing, human resources, accounting and finance, logistics and
the supply chain management. All submission should be in English and/or Chinese. All the
tracks will have two chairs (co-chairs), one from a non-Chinese university, and the other is
from a Chinese university.
1. Strategic management of technology innovation and sustainability
2. Strategic management, leadership and entrepreneurship
3. Knowledge management and organizational learning
4. Innovation management and technology strategy
5. Technology strategy and sustainability of business
6. Talent management and HR strategy
7. Management innovation of Chinese enterprises
8. Enterprise capacity building and advancement in China
9. Impacts of China’s technology innovation upon the global economy
10. Impacts of globalization upon technology innovation in China
11. Chinese entrepreneurship and international business
12. International technology transfer
13. Knowledge innovation and triple helix study
14. Science and technology policy and analyses in China
15. Sustainability and environment
16. Chinese dream VS American dream
17. Creation of sustainability and Green Silicon Valley
18. IPR management and strategy
19. Incubation and industrial cluster
20. Competitiveness and innovation study
These different categories are not bounded and would be combined or regrouped subject to the
range of submissions.
Plenary Session
Theme: Design for Sustainability in China’s Manufacturing
Chaired by Dr Yongjiang SHI, Research Director, Centre for Manufacturing, Engineering
Department, Cambridge University
Plenary Session
Theme: Green Development and Innovation in China
Chaired by Dr Dongxiao LIU, Chairman of Henan New Energy Chamber of Commerce,
Henan Province, China

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Important Dates
 Deadline for submission papers (full papers and working papers): 30th June 2016
 Notification for Acceptance of full paper: 31st July 2016
 Final Paper Submission Deadline: 31st August 2016
 Forum Registration Deadline: 16th September 2016
Submission Process
Manuscript submissions are welcomed and encouraged from the different innovation and
technology management disciplines. Presentation papers can be conceptual, empirical, case
studies, or field-based research reports using a variety of research methods and designs.
The Manuscript Central CAMOT/Emerald will be available for all paper submission from 1st
March 2012. Further instructions will be available on www.camot.org in due course.
The University of Cambridge
The University of Cambridge is rich in history - its famous Colleges and University buildings
attract visitors from all over the world. Nevertheless, the University's museums and
collections also hold many treasures which give an exciting insight into some of the scholarly
activities, both past and present, of the University's academics and students.
The University of Cambridge is one of the world's oldest universities and leading academic
centres, and a self-governed community of scholars. Its reputation for outstanding academic
achievement is known worldwide and reflects the intellectual achievement of its students, as
well as the excellent original research carried out by the staff of the University and the
Colleges.
With more than 18,000 students from all walks of life and all corners of the world, nearly
9,000 staff, 31 Colleges and 150 Departments, Faculties, Schools and other institutions, no
two days are ever the same at the University of Cambridge.
At the heart of this confederation of Departments, Schools, Faculties and Colleges is a central
administration team. It is small because the Colleges are self-governing and teaching staff
carry out much of the daily administration at Cambridge.

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Institute of Manufacturing, Department of Engineering, Cambridge University, UK
The Institute for Manufacturing (IfM) provides a unique environment for the creation of new
ideas and approaches to modern industrial practice. The IfM is part of the University of
Cambridge. It brings together expertise in management, technology and policy to address
the full spectrum of issues which can help industry and governments create sustainable
economic growth.
 Management: covering a wide range of topics including the development of
sustainable industrial practice, capturing value from innovation, optimising global
operations networks and moving from product to service-based models. The IfM is an
international centre of excellence for road mapping, a powerful technique for aligning
business and technology objectives.
 Technology: inkjet and laser-based manufacturing process technologies, carbon
nanomaterials, advanced information systems and automated identification technologies,
all with a wide range of industrial applications.
 Policy: programmes, processes and practices for translating publicly-funded R&D (in
particular science and engineering research) into new technologies, industries and
economic wealth.
What is CAMOT?
The China Association for Management of Technology (CAMOT) www.camot.org is proud
to be a partner of the United Nations on its recent initiative
http://academicimpact.org/index.php – Academic Impact. We have no hesitation in endorsing
whole-heartedly the 10 principles of the Academic Impact. We will engage our members in
higher education across the world in promoting these principles. We sincerely believe that
these principles are pivotal in building a peaceful world and harmonious societies. CAMOT
incorporated with International Association for Management of Technology (IAMOT
www.iamot.org) and International Forum of Technology Management (IFTM), offers its
members association with professionals and academics in the field. It has been acknowledged
that there is particularly close interaction between IAMOT, IFTM and the founding members
of CAMOT following the successful launching of Journal of Technology Management in
China by Emerald Insight in the UK in 2005.

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CAMOT is an international organization committed to encouraging and supporting
researchers and professionals who are engaging research in strategic management of
technology and innovation in China. CAMOT aims to establish national, regional, and
international collaborative research programs in the field of technology management,
technology transfer, technology innovation, as well as knowledge transfer by engaging
government agencies, funding agencies, educational institutions, state-own enterprises (SOEs)
as well as private sectors in China. CAMOT stresses the importance of keeping-up with the
fast pace of technological change and the emerging new global paradigms of the business
environment. MOT is an important strategic instrument to improve competitiveness and
create prosperity in China. CAMOT believes that there is a need for appropriate
infrastructures, strategies and mechanism to be established in order to support the diffusion of
management of technology principles throughout China and a need to address the existing
gaps in the process of technology management, which will assist in implementing more
sustainable arrangement for successful technology transfer and technology innovation.
Camot Innovation Academy Cambridge (CIAC), UK www.camotac.org , is A Think-Tank
and a West & East Brain-Platform that provide strategic insight and philosophical thinking on
the integration of Western management with Eastern philosophy in global higher education
and international business in the 21st century. Established and re-named and re-registered in
Cambridge St John Innovation Centre in 2011 and 2014 in the UK, it can be traced back to
25th May, 2006, where a group of pre-eminent management scholars launched CAMOT.
CIAC Missionis to advance learning and knowledge through teaching, engagement,
consultancy and research, development and training, coaching, notably in technology strategy,
leadership, innovation management, entrepreneurship, internationalization, management and
business studies.
Who should participate?
 Academics, Researchers and Postgraduate Students in Global Higher Education
 Presidents, Vice-Presidents, Vice Chancellors, Deputy Vice Chancellors, Pro Vice
Chancellors of Universities and Colleges
 CEOs, COOs of Global Innovation Firms, Global Education Firms and Global
Education Recruiters and Providers
 Chief/senior Engineers of Large – Medium - Enterprises
 Venture Capitalists and Fund Managers
 Government Officials in-charge of R&D and innovation policies
 Entrepreneurs and Technology Innovators
 Managers in the areas of Services, Finance, Marketing, Economics and Public Policy
 Production and Operation Managers
 Educators involved in strategic management of technology innovation
Where and when is the conference taking place?
Time: 8th – 9th October 2016
Venue: Lecture Theatre 0, Engineering Department, Cambridge University, UK

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Conference Chairs
Dr Yongjiang Shi, Research Director, Centre for Manufacturing, Cambridge University, UK
E-mail: ys@eng.cam.uk
Freeman Yeung, Chairman and CEO of Global Education Alliances, Hong Kong, China
E-mail: Freeman.yeung@geaworld.org
Professor Richard Li-Hua, Founder of China Association for Management of Technology and
Camot Innovation Academy Cambridge, United Kingdom and Former President, Sias International
University, China
E-mail: richard.lihua@sias.edu.cn and Richard.lihua@gmail.com
General Programme Chair
Professor Shawn Carraher, University of Texas at Dallas, USA
E-mail: shawncarraher@yahoo.com
Programme Chairs and Board Members of CAMOT Forum Proceedings
Professor Xudong Gao, School of Economics and Management, Tsinghua University, China
E-mail: gaoxudong@sem.tsinghua.edu.cn
Professor Song Chen, School of Economics and Management, Tongji University, China
E-mail: chens@mail.tongji.edu.cn
Professor Yonggui Wang, Business School, University of International Business and Economics
E-mail: jecwang@gmail.com
Dr Lucy Lu, Faculty of Management, Bournemouth University, UK
E-mail: llu@bournemouth.ac.uk
Professor Jiang Yu, Institute of Policy & Management, Chinese Academy of Science, China
E-mail: yujiang@mail.casipm.ac.cn
Professor William Johnson, Black School of Business, The Behrend College, Penn State Erie, USA
E-mail: whj1@psu.edu
Dr. Artie W. Ng, Hong Kong Polytechnic University, Hong Kong, P.R. China
E-mail: spartie@speed-polyu.edu.hk
Professor Dezhi Chen, Antai College of Economics and Management, Shanghai Jiao Tong
University, China
E-mail: chendezhi@sjtu.edu.cn
Professor Serena Rovai, La Rochelle Business School, France
Rovais@esc-larochelle.fr
Dr Qi Li, Chairman of Chinese Students & Scholars (CSSA), UK
E-mail: Vip-liqi@hotmail.com
Thorben Haenel, CDHK, Tongji University, P.R. China, Secretary General, CAMOT, UK
E-mail: thorben.haenel@gmail.com
Tao Feng, Department of Engineering, Cambridge University, UK, Deputy Secretary General,
CAMOT, UK
Email: Tf292@cam.ac.uk
Ben Chen, Global Education Alliances, Hong Kong, China
E-mail: Ben.chen@geaworld.org