Product management are undergoing a shift where data literacy is no longer just a “nice-to-have” skill, but one of the most important skill of the century. Many PMs have proved that by relying on a combination of feedback and data, they can make more well-rounded product decisions and strategy. One of the very useful tool most PM used to develop better product designs and decisions is A/B testing. In this talk, Zakka will share his view and insights on A/B Testing and how he and his team implement this on Bukalapak.