Cup shup discussion materials_coupondunia case study_feb2015
Sampling Campaigns
1.
2. ITC Yumfills Whoopie Pie Sampling at Pizza Hut
• Sampling for 2 months across 100+ stores across
the country
Brand Visibility
Reach on Launch
Perfectly positioned
Increased trials
3. Quaker Oats at Café Coffee Day & Barista
• Healthy breakfast followed by refreshing
beverages to make your day!
• Sampling for a month across 180+ Café Network
Brand Visibility
Perfect fit
Perfect audience
Encouraged trials
4. Luv It Sampling at Café Coffee Day
• Another beautiful pair up of Coffee with
chocolate
• Sampling for a month across 120+ Café Network
Brand Visibility
Reach on Launch
Right product fit
Increased Trials
• Created brand visibility inside each store using
Danglers and Tent Cards
5. Dettol Wipes promoting healthy eating habits
• Dettol wipes sampled across 80+ outlets of KFC,
McDonalds & Pizza Hut for a month Brand Visibility
Increased trials
Customer Engagement
• Effective contextual marketing , successfully
communicated to the customers
Perfect fit
6. Fair & Lovely at Café Coffee Day
Sampling, Danglers, Table Mats and Cup Rings used to create brand visibility
7. Sensodyne at Costa, Barista and food joints
• GSK – Sensodyne sampled across 100+ Barista &
Costa outlets in metro cities
Perfect fit
Perfect audience
Increased trials
• Over 2.5 lakh samples distributed
• Campaign accentuated using Tent Cards
Customer engagement
8. HP at CCD
HP wanted to target young professionals in Delhi NCR and Bangalore. Distributed Coupons
and created visibility using Table Mats