This document provides information about the 27th Nirma International Conference on Management (NICOM-2024) to be held from January 4-6, 2024 at the Institute of Management, Nirma University in Ahmedabad, India. The conference will bring together academicians, researchers, and industry professionals to present and discuss strategies for managing disruption and fostering growth in uncertain times. Key topics will include economic resilience, innovation, technology, organizational behavior, marketing, operations, and more. The deadline for abstract submissions is October 10, 2023.

1. Nirma International
Conference on Management
January 4 - 6, 2024
27
th
Institute of Management,
Nirma University
Business in Uncertain Times: Strategies and
Capabilities to Manage Disruption and Growth

2. Nirma University
In 1994, Padma Shri Dr. Karsanbhai K. Patel, the founder of the Nirma Group of Industries
and Internationally acknowledged entrepreneur, crystallized his long-cherished dream of
establishing world class institutions for professional education in Gujarat. He founded
Nirma Education and Research Foundation (NERF) which established many leading
institutions offering Undergraduate, Post- Graduate and Doctoral level programmes. Under
the aegis of NERF, the university presently includes Institute of Technology, Institute of
Management, Institute of Pharmacy, Institute of Law, Institute of Science, Institute of
Architecture & Planning, Institute of Commerce and Institute of Design. These institutes
have emerged as centers of excellence in their respective disciplines with a vision to impart
high quality education.
Nirma University was established under the act passed by the Legislative Assembly of the
State of Gujarat in April 2003. This development witnessed the merging of all the institutes
under NERF into a single entity of Nirma University. The University is recognized by the
University Grants Commission (UGC) under Section 2(f) of the UGC Act. The University is
a research-oriented, student-centric, multidisciplinary, not-for-profit state private university.
Within a short period of its existence, it has emerged as a nationally renowned higher
education institution. The University and its constituent institutes are highly ranked b
different ranking agencies.
The University is accredited as ‘A+ Grade’ by the National Assessment and Accreditation
Council (NAAC). The University is also a member of Association of Indian Universities
(AIU) and the Association of Commonwealth Universities (ACU).
Institute of Management
Institute of Management was established with a mission to be one of the best B-Schools in
the Asia-Pacific region by promoting excellence in management education. The Institute
ranks among the top 25 Business Schools in India. The institute’s flagship programme is a
residential two-year MBA programme. It also offers MBA in Family Business and
Entrepreneurship, 5-year Integrated BBA-MBA programme, MBA in Human Resource
Management, and Integrated BTech (CSE)-MBA programme. The institute also offers
doctoral programme in full-time as well as part-time mode. In addition, Executive Diploma
Programmes, Management Development Programmes, In-House Training Programmes and
Consulting Services are offered by the institute. The Institute has linkages with foreign
institutes in the USA, Germany, Australia, South Africa, South Korea, Taiwan and
Malaysia. It has established close ties with the industry through its various programmes as
well as consulting and training interface. The institute is accredited with international quality
standards of 3 South Asian Quality Assurance System (SAQS) accreditation by Association
of Management Development Institutions in South Asia (AMDISA), an international
association and a "SAARC" Recognized body.
ABOUT US

3. 27 NIRMA INTERNATIONAL
CONFERENCE ON MAN
AGEMENT
(NICOM-2024)
In today's rapidly changing and unpredictable business landscape, organizations are facing a
multitude of challenges and uncertainties. Disruptions can arise from various sources, such as
technological advancements, shifting market dynamics, geopolitical instabilities, regulatory
changes, and unexpected events like pandemics or economic crises. Recent examples of such
events include the global impact of Covid-19, the ongoing Russia-Ukraine conflict,
geopolitical tensions between China-Taiwan and North Korea-South Korea, post-pandemic
challenges, the US-China trade war, technological disruptions, and the pressing issue of
climate change and sustainability. These events have had a profound impact on businesses
and economies worldwide, leading to disruptions in supply chains, reduced demand, and
posing survival and growth challenges for organizations. Furthermore, central banks
worldwide have responded to unprecedented inflationary pressures by increasing interest
rates, thereby increasing the cost of capital and potentially affecting demand and hiring
negatively. With the global economy already in a fragile state, there is a growing risk of a
severe global recession. Financial and economic crises also have adverse effects such as
underemployment, unemployment, increased vulnerability, and negative impacts on well-
being, education, health, nutrition, and progress towards sustainable goals. Managing
disruption and fostering growth in uncertain times demand a multifaceted approach.
Organizations must be prepared to make agile decisions, considering the dynamic nature of
the environment. It is crucial for businesses to embrace the uncertainty, adapt, and build
resilience, while reimagining their operations, seeking innovative solutions and strategies to
overcome challenges and pursue growth.
NICOM-2024 provides a valuable platform for the exchange of knowledge, ideas, strategies,
and information. The conference aims to promote research and theory building, furthering
the scientific foundations of the management discipline. It will feature plenary sessions
delivered by distinguished academicians, industry leaders, and policymakers, as well as paper
presentations by research scholars, academicians and corporate executives.
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4. CONFERENCE TRACK AND SUB-THEMES
Economic Policies for Resilience and Growth in Uncertain Times
Economic policies in times of crisis and
Transition
International Trade and global value chains
Decent work and social protection
Inclusive Growth in the Changing World of
Work
Skills and Lifelong Learning for Better Jobs
Skills and digital transformation
Public Policy and green jobs
Financial inclusion and equality
Issues on Resilient Economic Policy
Development
India and G20
ESG and Good Governance
Nurturing Innovation and Growth for Startups Amidst Disruptions
Managing Family Businesses in Uncertainty
Entrepreneurial Marketing
Effectual Thinking in Uncertainty
Collaboration Strategy for MSMEs
Family Entrepreneurship in the
Emerging Economies Context
Opportunity Identification and Ideation
Rethinking Disruptive Innovation in
Open-Source Era
Financial Management and Investment
Strategies
Accounting Research
Financial Markets, Institutions and Services
Behavioral Finance and Decision-Making
Financial Resilience in Uncertain Times - Managing Risks and Capitalizing on Opportunities
for Sustainable Growth
Sustainable Finance and Social
Responsibility
International Finance and Trade
Financial Law and Regulation
HR Strategies for Building Agile and Engaged Workforce in Disruptive Environments
Innovative HRM Strategies
The Science of People Management in
Disruption
HR Technology and Tools
HRM Metrics and Profitability
Performance Management During Crisis
Talent Development
Managing Workforce Diversity
Change Leadership
Engaging Workforce
Fostering Employee Wellbeing
Technology with a Conscience - Purpose,
Process, Practices
Leveraging Technology for Business Continuity and Growth
Data-driven Analytics and Business
Management
Business Intelligence and Data
Visualization
Cloud Computing for Business
E-commerce
Artificial Intelligence and Machine
Learning
Big Data Applications, Challenges and
Opportunities
Data Governance and Security
Digital Transformation
E-Governance
Virtual Reality for Business
IoT and Edge Computing Applications
Sustainable Computing

5. CONFERENCE TRACK AND SUB-THEMES
Adapting Organizational Behaviour in Turbulent Environments
Leadership in Disruptive Times
Fostering Organizational Learning –
Managing Disruption
Collaborating and Communicating in
Times of Uncertainty
Leadership Communication with
Impact: Managing Disruption and
Uncertainty
Developing Resilient and Adaptable
Culture to Manage Change
Diverse and Inclusive Workplace:
Fostering Creativity and Innovation to
Manage Disruption & Growth
Developing Agile, Adaptive and Alert
Organizations
Talent Management and Workforce
Resilience
Driving Growth Through Times of
Uncertainty
Developing Organizational Resilience
Managing Disruptions through Operational Excellence (OpEx) - Achieving Sustainability with
Technological Innovation
Operational Excellence
Lean, Agile and Six Sigma
Technology and Innovation
Digital Transformation in Supply Chain
Operations
Sustainable Operations
Green Technology Adoption and
Innovation
Analytics in Operations
Logistics and Transportation
Optimization
Risk and Uncertainty in Operations
Sustaining Competitive Advantage in Uncertain Business Landscapes
Innovation and Disruption
Corporate Social Responsibility
Globalization and International Strategy
Organizational Change and
Transformation
Strategic Leadership
Strategic Planning and Execution
Strategic Alliances and Partnerships
Performance Management and Metrics
Industry and Competitive Analysis
The above list is only illustrative; authors are encouraged to submit papers on any other
contemporary issues that they deem relevant to the conference theme.
Innovative Marketing Strategies for Growth and Customer Engagement in Turbulent Markets
Competitive Strategies
Marketing-mix Strategies
Sustainable Competitive Advantage
Branding and Identity
Customer Experience and Engagement
Global Marketing
Marketing Analytics
Digital Marketing
Resources & Marketing Capabilities
Marketing Innovation and Creativity
Customer Relationship
Retail Marketing

6. CONFERENCE
PARTICIPATION
Submission Guidelines
Academicians, Practitioners, and Research scholars are encouraged to send their
original, unpublished work in the form of Abstract (100-250 words) to the conference.
The text of the paper to be in Times New Roman (TNR), Font size 12 pt., 1.5 spaced and
aligned justified format.
At least one author for each submission must register for the conference and make a
presentation of his/her work.
Author Guidelines for Submission
Indian Journal of Marketing (ABDC Category and Scopus)
Indian Journal of Finance (ABDC Category and Scopus)
Russian Journal of Economics (Web of Science and Scopus)
Prabandhan: Indian Journal of Management (Scopus)
Finance: Theory and Practice (Scopus)
Publication & Presentation Opportunities
Selected manuscripts based on blind peer review will be published in a Compendium as
Conference Proceedings to be brought out by a reputed publisher with an ISBN Number.
Authors will also have an opportunity to publish the manuscript in one of the following
journals:
*Participation and presentation in the conference does not guarantee publication of the
manuscript.
The best paper for two different categories will be awarded with cash prizes:
(1) Academicians / Industry and (2) Student.
Author can submit the Abstract / Paper through the following links:
Submission Link:
bit.ly/3rsHxCR
NICOM - Website:
bit.ly/3pKs1l4

7. Conference Dates: January 4 to 6, 2024
Abstract Submission: October 10, 2023
Notification of Abstract Acceptance: October 12, 2023
Full Paper Submission: October 15, 2023
Notification of Paper Acceptance: October 30, 2023
International Delegates (other than SAARC Countries): USD 125
Academician: INR 3,750
Industry: INR 5,000
Students: INR 1,750
IMNU Alumnus: INR 2,500
Accompanying Guests: INR 2,500 per person
Bank Name: The Kalupur Commercial Co-operative Bank Ltd
Branch Address: Nirma University, S.G. Highway, Ahmedabad
Bank Account No: 09720180212
IFSC: KCCB0NRM097 (KCCB Zero NRM Zero Nine seven)
MICR Code: 380126029
Important Dates
Registration Fees
Please fill the ‘Delegate Registration Form’ with the registration fees. Registration fee covers
conference kit, lunch and dinner. Registration fee is non-refundable. However, change in
nomination is permitted on request.
Accommodation
On campus, the accommodation charges would be INR 1,500/- on single occupancy (AC
Rooms) and INR 1,000/- per person per day on twin sharing basis. Kindly confirm your
bookings for on-campus accommodation before January 1, 2024. For accommodation only,
please pay through NEFT to following account:
CONFERENCE
PARTICIPATION

8. ADVISORY COUNCIL
NICOM Secretariat
Institute of Management, Nirma University
S G Highway, Post Chandlodia, Ahmedabad 382 481, India.
Phone: +91-79-7165 2687
Email: nicom.im@nirmauni.ac.in
Website: https://management.nirmauni.ac.in/institute/nicom
Prof. Alfredo Behrens, Professor, Cross- Cultural Leadership, FIA Business School, São
Paulo, Brazil
Prof. Anuja Gupta, Associate Professor, Management & Operations, Villanova School of
Business, Villanova University, Philadelphia, Pennsylvania, United States
Prof. Atul Parvatiyar, Professor of Practice, Marketing and Supply Chain Management,
Rawls College of Business, Texas Tech University
Prof. Bharat Bhasker, Director, Indian Institute of Management, Ahmedabad
Prof. Bhimaraya Metri, Director, Indian Institute of Management, Nagpur
Prof. Davide Sola, Professor of Strategy and Entrepreneurship, ESCP Business School,
London
Prof. Pawan Kumar Singh, Director, Indian Institute of Management, Tiruchirappalli
Prof. Rishikesha T Krishnan, Director, Indian Institute of Management, Bangalore
Prof. Sunil Mithas, Professor at Muma College of Business, South Florida University, USA
Prof. Umakant Dash, Director, Institute of Rural Management, Anand
ADVISORY COUNCIL MEMBERS
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CONFERENCE PATRONS
CONFERENCE CONVENERS
CHAIRMAN
Dr. Ashwini Awasthi
Director and Dean
Institute of Management, Nirma University
Shri K. K. Patel,
Vice President,
Nirma University
Dr. Anup K. Singh,
Director General,
Nirma University
Dr. Sanjay Jain
sanjayjain@nirmauni.ac.in
Dr. Ritesh Patel
ritesh@nirmauni.ac.in
Dr. Chetan Jhaveri
chetan@nirmauni.ac.in

9. NICOM GLIMPSES

10. ABOUT AHMEDABAD
The city of Ahmedabad, the seventh largest metropolis in India and the largest in the state of
Gujarat, was founded in 1411 AD as a walled city on the eastern bank of the river Sabarmati.
Ahmedabad is known for its beautiful monuments of historical and archaeological
importance. The city embraces traditional culture and heritage as well as modernization and
industrial growth.
Historically Ahmedabad has been one of the most important centres of trade and commerce
in western India. It is also a major industrial and financial city, contributing about 14% of
the total investments in all stock exchanges in India and 60% of the total productivity of the
state.
It is the home of several scientific and educational institutions of national, regional and
global importance. The city has a great architectural tradition reflected in many exquisite
monuments, temples and modern buildings. Ahmedabad is the first Indian city to receive
UNESCO’s World Heritage City Status in the year 2017.
The city has places like Gandhi Ashram, Science City and Sabarmati River Front. The mean
maximum and minimum temperatures in winter are 30°C and 15.4°C, respectively. Several
nearby tourist spots are also worth a visit.
PLACES TO SEE AROUND
AHMEDABAD
The Statue of Unity
Location: Sardar Sarovar Dam, Kevadia, Around 190 Km from Ahmedabad Station
Akshardham Temple
Location: Sector 20, Gandhinagar, 28 Km from Ahmedabad Station
Adalaj Stepwell
Location: Adalaj, 19 Km from Ahmedabad Station
Nalsarovar Bird Sanctuary
Location: Around 61 Km from Ahmedabad
Thol Lake Bird Sanctuary
Location: Around 20 Km from Ahmedabad