The document announces a conference on "Innovative Trends in Business Practices for Sustainable Development" to be held at the University of Madras in Chennai, India. It discusses how sustainability is key to business innovation and long term success. The conference aims to focus on how innovation can drive sustainable growth across business functions. It will provide a forum for academics, practitioners, researchers and industry professionals to exchange expertise on sustainability challenges and solutions adopted in business. The target audience includes those from energy, tourism, agriculture, banking, investment, and CSR sectors.

1. th
4 March, 2016 (Friday) at e Savera, Dr. Radhakrishnan Road,
Chennai - 600 004, Tamil Nadu, India
INNOVATIVE TRENDS IN BUSINESS PRACTICES
FOR SUSTAINABLE DEVELOPMENT
Department of Commerce
University of Madras

2. Sustainability is the key driver of business innovation. The term sustainability is simply defined as “the ability to
sustain” or “the capacity to endure”. Today sustainability is the future of every society, for today industries and businesses;
it is also about commercial success. It is mandate to transform business to respect environmental limits while fulfilling
social wants and needs has become an unparalleled platform for innovation on strategy, design, manufacturing and brand,
offering massive opportunities to compete and to adapt to a rapidly evolving world. The change everyone need is to
transform markets specifically on how to produce and consume as well the ways in which we define and measure value and
progress.
The big challenge confronts not just for business and economics, but for massive social, political, technological,
cultural and behavioral transition to achieve sustainability governments need to set incentives, targets and rules for a level
for playing field, civil society actor to hold us to account and to experiment with new ways of delivering social impact and
every business has to take action on their own to reward sustainable business models. Today's business transformation can
be achieved by the way of innovation, execution, meeting marketing needs promptly and effectively on international level
without compromising the ability of future generations to meet their needs. i.e. successful businesses of tomorrow will be
those that lead and create value both inside and outside the walls of the company i.e. managed by both in long –term as well
short term measures, developing strategies to balance the competition and cooperation, design and deliver product and
services that meet social and environmental needs, shifting to more resilient business models by productive methods,
incorporating true costs of environmental and social resources in a transparent and collaborative manner is a sources for
competitive advantage of business. To understand simply, sustainable development reinforce all three pillars of
development – economic, social, and environmental – and recognizes that long-term prosperity requires a careful balance
betweenbenefitsreapedtodayandensuringthewell-beingofpeopleandplanettomorrow.
Sustainability means not only eco-efficiency, but also eco effectiveness, i.e. go green, because every business and
community depends upon healthy and productive ecosystems. Sustainable business can visualize - a world where all
humans have access to healthcare, nutrition, energy, shelter, mobility, education and economic opportunity (Access), where
the market system is based on fundamental ethics, inclusive and fair approaches, and transparency (Accountability), where
sustainable brands fulfill their promise to deliver goods and services that satisfy societal and individual demand
simultaneously (Consumers & Brands), where energy systems power our economy without increasing global temperatures
beyond 2°C (Energy & Climate), where liberalized trading systems are truly free, fair and sustainable (Globalization),
where natural resources and systems are preserved and renewed (Resources & Ecosystems), and where clear goals and the
promiseofvaluecreationhelpcompaniestonavigatethesustainabilityjourney(Strategy&Innovation).
Innovation and Sustainable Business Practices facilitates companies to gain competitive edge, increase their
market share and enhance their capabilities to boost shareholders value. This International Conference aims to focus on the
impact of innovation on sustainable growth in the functional areas of business. It also provides an interdisciplinary forum
for the Academician, Practitioners, Industry People, Researchers, Research Scholars and educators to exchange and share
their expertise and also gives an opportunity to present most recent innovations, trends, and concerns, practical challenges
encounteredandthesolutionsadoptedinthefieldof Business Sustainability.
OBJECTIVES
BACKGROUND
TARGET AUDIENCE
Academicians, Practitioners, Researchers, Research scholars, Policymakers, Leaders, Business Consultant,
Entrepreneurs, Investors, Managers and Professionals from Public & Private Sectors i.e. Energy, Tourism, Agriculture
and Services Industry Sectors: Banking, Investment, Insurance, Risk Management, Advertising/ Branding, Marketing,
Legal,Transportation,etc.,aswellthosewho involvedinCSRActivities,ResourceEfficiencyandGreen&BlueProjects.
INNOVATIVE TRENDS IN BUSINESS PRACTICES
FOR SUSTAINABLE DEVELOPMENT

3. Mr. R. R. Aroonkumar
Chief Financial Officer
Express Infrastructure Pvt. Ltd.,
Mr. Chackochen Mathai
Founder & CEO
Franchising Rightway
Dr. S. Gurusamy
Professor and Head
Department of Commerce
University of Madras
Dr. R. Shanthi
Conference Director, Assistant Professor
Department of Commerce
University of Madras,
Mr. Ayappan Ramamurthy
Managing Director
Absotherm Energy Solution Pvt. Ltd.
Mr. R. Balachandar
Co-Founder & CEO
Wassup On demand
Dr. P. S. Buvaneswari
Conference Co-Director
Assistant Professor
Department of Commerce
University of Madras
Dr. Gibson G. Vedamani
Trustee & Director
Director, Heavenly Foods Pvt. Ltd
Dr. Jai Deo Sharma
Officer Employee Director
Member of Share Transfer Committee and
Member of Customer Service Committee, IOB
Mr. Jeganathan
Founder, Nalla Keerai
Dr. Samip Baruah
Manager- International Sales at ITC Limited
Education Stationery Product Business
Mr. Sikkander Amin
Managing Director
Vigor Solar Energy Pvt. Ltd
Mr. Bastian Babu
Founder & CEO
Skillwise Consulting
Manivannan R. Rajan
Executive Director with
Comtec Management Consultants
Mr. Oommen Abraham, CEO
Global Best HR & Management
Consulting (P) Ltd.
CMA R. Vasudevan
Proprietor of R. Vasudevan & Co. Cost
Accountant and Management
Consultant, MSME
Mr. S. Karaiadiselvan
Managing Director
CADD Centre Training Services Pvt Ltd.,
Mrs. Mahalakshmi Saravanan
Founder, Women Entrepreneurs India
INNOVATIVE TRENDS IN BUSINESS PRACTICES
FOR SUSTAINABLE DEVELOPMENT
Dr. P. David Jawahar
Registrar
University of Madras
Mr. Vijay Kapoor
Founder & Managing Director
Derby Jeans Community

4. INNOVATIVE TRENDS IN BUSINESS PRACTICES
FOR SUSTAINABLE DEVELOPMENT
Dr. R. SHANTHI
Conference Director
Assistant Professor, Department of Commerce
University of Madras
Chepauk, Chennai 600 005, Tamil Nadu, India.
Email: rshanthicommerce@gmail.com
Co-Sponsors
Title Sponsor