This document discusses how the media product uses and develops conventions from real media products based on Goodwin's theory of codes and conventions. It notes that the group looked at many music videos on YouTube to understand typical forms. From researching Goodwin, the document finds that music videos typically have narrative or performance genres that relate the visuals to the lyrics. It then gives examples from specific music videos that were incorporated into the group's own video to display emotion effectively, including a love relationship and an arguing couple. The document also discusses following conventions for the CD cover, like a single background color and artist looking away, and including a barcode on the digipack to resemble a real product. Finally, it analyzes how the advert uses font

1. IN WHAT WAYS DOES YOUR MEDIA
PRODUCT USE,DEVELOP OR
CHALLENGE FORMS AND
CONVENTIONS OF REAL MEDIA
PRODUCTS

2. CODES AND CONVENTIONS
BASED UPON GOODWIN'S
THEORY
• Researching recent products at the start of the project made me realise the typical forms and
conventions of real media products of today. However as a group we did look through music
video in YouTube. We thought it is a good idea too look into many videos as possible so we
know how we can use these conventions in our own music video.
• From my research of Andres Goodwin's I found out that artist video were either narrative or
performance based which were a similar genre to our artist and you should look at its
characteristic and the relationship between the visuals and the lyric to figure out the genre of
a music video

3. In Neyos music video he walks behind
the Woman ,he portrayed a love In Mario's music video they
relationship between him and a woman. I having a argue and the girl
thought this worked well and was puts her hands on artist chest .I
effective in displaying emotion ,so I used used this idea for my music
this convection in my video. video .In my video my female
artist look annoyed and
stressed.

4. CD COVER
Use of one background colour which I also
see in Jame Scott cover similar genre to our
album. Scott is seen to be looking away
from the camera and so is our artist which
reinforces the sad emotion. Make the artist
name and album name clear by having two
different colours which are almost a theme
through.
I incorporated a barcode into my
digipackto portray what the genuine
product would look like. This follows
institution conventions, as these
features are used within every cd
that is printed, which allows the cd
to be sold and purchased in retail
stored such as HMV

5. Advert
Artist and album name is clear two different font and
colours are used. There also the biggest font size as
that’s what's most important. A colour scheme is clearly
noticeable. Both covers state when the album is out.
Although both adverts say the cd is available/out now
unlike the real media product, we have developed this
more by adding the recognisable logos of stores where
the cd can be bought.