Learning and Growth Tool: Up skilling your team
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Personalised learning platform that is aligned to your role and gaps. Your role as a business owner, the entrepreneur is to find out what capacity you need to execute the task at hand better than the next guy. So what do you specialize in, which is your USP i.e unique selling proposition? How do you encourage continuous learning? Remember you stop learning and you stop growing !!! The video for this presentation is on https://youtu.be/8kMR0jr1hWg
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Drafting a Zero-Budget Marketing Strategy with Key Performance Indicators for a Cleaning Detergent Training Program in Tembisa
Description:
This SlideShare presentation offers a comprehensive guide to developing a zero-budget marketing strategy for a cleaning detergent training program in Tembisa, Gauteng, targeting unemployed individuals and aspiring entrepreneurs. By addressing key questions and incorporating relevant KPIs, businesses can effectively reach and engage their target audience while monitoring the success of their marketing efforts. Here's how:
Understanding the Target Audience:
Identify ideal customers as unemployed youth and individuals seeking low-cost business opportunities in Tembisa.
Analyze demographics, including age (primarily youth), gender (female), occupation (unemployed), and income level (no income).
Recognize motivations for learning how to make cleaning detergents as a means to start their own businesses.
Leveraging Unique Selling Proposition (USP):
Offer a "one-stop shop" solution for starting and growing businesses, providing comprehensive training, tools for business management, funding access, and market opportunities.
Communicate the USP effectively to the target audience, highlighting the benefits of attending the training program.
Choosing Channels and Platforms:
Utilize community centers, social media platforms (Facebook, WhatsApp, Instagram), local events, and word-of-mouth marketing to effectively reach the target audience.
Identify local online forums, groups, or websites for free promotion of the training services.
Building Partnerships and Collaborations:
Collaborate with local NGOs, youth organizations, and businesses aligned with the target audience's values to reach a wider audience.
Offer joint promotions or workshops with complementary businesses to enhance outreach.
Crafting Creative Content and Messaging:
Emphasize the benefits of entrepreneurship and practical skills training.
Share success stories or testimonials from past participants to inspire and engage the target audience.
Engaging with the Community:
Organize informational sessions or demonstrations in high-traffic areas within Tembisa.
Offer incentives for referrals or participation to foster community engagement and trust.
Feedback and Iteration:
Monitor KPIs such as attendance rate, conversion rate, participant satisfaction, referral rate, social media engagement, partnership impact, community outreach, retention rate, business launches, and cost per acquisition.
Collect feedback from participants to evaluate the effectiveness of marketing efforts and iterate the strategy based on insights gained.
By combining a strategic approach with diligent monitoring of KPIs, businesses can effectively promote their cleaning detergent training program in Tembisa, empowering unemployed individuals and aspiring entrepreneurs to embark on their entrepreneurial journey with confidence and success.Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...Precious Mvulane CA (SA),RA
Recommended
Drafting a Zero-Budget Marketing Strategy with Key Performance Indicators for a Cleaning Detergent Training Program in Tembisa
Description:
This SlideShare presentation offers a comprehensive guide to developing a zero-budget marketing strategy for a cleaning detergent training program in Tembisa, Gauteng, targeting unemployed individuals and aspiring entrepreneurs. By addressing key questions and incorporating relevant KPIs, businesses can effectively reach and engage their target audience while monitoring the success of their marketing efforts. Here's how:
Understanding the Target Audience:
Identify ideal customers as unemployed youth and individuals seeking low-cost business opportunities in Tembisa.
Analyze demographics, including age (primarily youth), gender (female), occupation (unemployed), and income level (no income).
Recognize motivations for learning how to make cleaning detergents as a means to start their own businesses.
Leveraging Unique Selling Proposition (USP):
Offer a "one-stop shop" solution for starting and growing businesses, providing comprehensive training, tools for business management, funding access, and market opportunities.
Communicate the USP effectively to the target audience, highlighting the benefits of attending the training program.
Choosing Channels and Platforms:
Utilize community centers, social media platforms (Facebook, WhatsApp, Instagram), local events, and word-of-mouth marketing to effectively reach the target audience.
Identify local online forums, groups, or websites for free promotion of the training services.
Building Partnerships and Collaborations:
Collaborate with local NGOs, youth organizations, and businesses aligned with the target audience's values to reach a wider audience.
Offer joint promotions or workshops with complementary businesses to enhance outreach.
Crafting Creative Content and Messaging:
Emphasize the benefits of entrepreneurship and practical skills training.
Share success stories or testimonials from past participants to inspire and engage the target audience.
Engaging with the Community:
Organize informational sessions or demonstrations in high-traffic areas within Tembisa.
Offer incentives for referrals or participation to foster community engagement and trust.
Feedback and Iteration:
Monitor KPIs such as attendance rate, conversion rate, participant satisfaction, referral rate, social media engagement, partnership impact, community outreach, retention rate, business launches, and cost per acquisition.
Collect feedback from participants to evaluate the effectiveness of marketing efforts and iterate the strategy based on insights gained.
By combining a strategic approach with diligent monitoring of KPIs, businesses can effectively promote their cleaning detergent training program in Tembisa, empowering unemployed individuals and aspiring entrepreneurs to embark on their entrepreneurial journey with confidence and success.Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...Precious Mvulane CA (SA),RA
Module 8 - Setting up finance function as start up.
Bottomline : Create checklist of what needs to be done, when, and who. Understand finance as subject and function Understand the finance activities and KPIs Identify information you need to manage and make decisions in your performance Identify the differences between a management accountant and a financial accountant Complete the daily, weekly, monthly and annual finance activities checklists You may need to do skills audit of somesort to ensure who ever you have instructing knows what to do.
Remember it really depends on the goals and objectives on what skills , experience and size of investment you want.
Here is video link https://youtu.be/MY_cmnbjsGM
Here is link for previous videos on management accounts https://youtu.be/6ExV7PvE7fA
If you need the checklists, get the finance handbook on this links https://www.makro.co.za/books/non-fiction-specialist/management-business-finance/management-business-finance/the-essential-finance-handbook-for-entrepreneurs--2nd-edition/p/29655bcc-89c2-4ff6-ba3b-9b056b18c4e9?gclid=CjwKCAjwkvWKBhB4EiwA-GHjFjcJDNJXL8e1TOD-Kgvnp6yPJkQrr3EE4CCDhSUIVrjelVhf3KC4KBoCjRoQAvD_BwE
or
https://publisher.co.za/product/the-essential-finance-handbook-for-entrepreneurs/ Focus on step 3 - compliance checklists, step 5 on roles and responsibilities and step 6 on processes and systems.
Leave us the comments Twitter: https://twitter.com/PreciousMvulane Linkedin: https://za.linkedin.com/in/precious-mvulane Facebook: https://web.facebook.com/financehandbook/
Website: https://preciousmvulane.com What's Up: https://chat.whatsapp.com/KQNZYJDV5ybLWwI0HwJmzZM8 - Setting up finance function irrespective of the size of the business
M8 - Setting up finance function irrespective of the size of the business Precious Mvulane CA (SA),RA
his is 2nd video of Module 7 of finance success program
Business activities/decisions need to be written down, now they will be transactions in your books.
How to measure financial performance and position - looking at basic transactions sell and buy including contribution to the business
Bonus: what does not get taught in business classes 10 of 20. Let me know if you want additional 10 more.
how do transactions get classified
Assumptions made
How do they get summarised - between 4 things i.e income, expenses, assets and debt
Reading financial statements
Leave us the comments
Twitter: https://twitter.com/PreciousMvulane
Linkedin: https://za.linkedin.com/in/precious-mvulane
Facebook: https://web.facebook.com/financehandbook/
Website: https://preciousmvulane.com
What's Up: https://chat.whatsapp.com/KQNZYJDV5ybLWwI0HwJmzZ
M7 - How business activities get recorded to measure financial performance an...
M7 - How business activities get recorded to measure financial performance an...Precious Mvulane CA (SA),RA
This is module 2 of 20 - Finance Success Program
Get to know top 4 business structures that are generally used to operate business
Learn pros and cons in each
Consider legal and income tax implications
Know what to do to ensure you prepare for disadvantages the structures present
Understanding your needs, personality and key success of your industry is key so that you don't select structure which will make your business model not to work.
Get the video on YouTube - Finance Success TV
Check out preciousmvulane.comM2 Select a business structure that suit industry and growth plan - Finance S...
M2 Select a business structure that suit industry and growth plan - Finance S...Precious Mvulane CA (SA),RA
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Module 8 - Setting up finance function as start up.
Bottomline : Create checklist of what needs to be done, when, and who. Understand finance as subject and function Understand the finance activities and KPIs Identify information you need to manage and make decisions in your performance Identify the differences between a management accountant and a financial accountant Complete the daily, weekly, monthly and annual finance activities checklists You may need to do skills audit of somesort to ensure who ever you have instructing knows what to do.
Remember it really depends on the goals and objectives on what skills , experience and size of investment you want.
Here is video link https://youtu.be/MY_cmnbjsGM
Here is link for previous videos on management accounts https://youtu.be/6ExV7PvE7fA
If you need the checklists, get the finance handbook on this links https://www.makro.co.za/books/non-fiction-specialist/management-business-finance/management-business-finance/the-essential-finance-handbook-for-entrepreneurs--2nd-edition/p/29655bcc-89c2-4ff6-ba3b-9b056b18c4e9?gclid=CjwKCAjwkvWKBhB4EiwA-GHjFjcJDNJXL8e1TOD-Kgvnp6yPJkQrr3EE4CCDhSUIVrjelVhf3KC4KBoCjRoQAvD_BwE
or
https://publisher.co.za/product/the-essential-finance-handbook-for-entrepreneurs/ Focus on step 3 - compliance checklists, step 5 on roles and responsibilities and step 6 on processes and systems.
Leave us the comments Twitter: https://twitter.com/PreciousMvulane Linkedin: https://za.linkedin.com/in/precious-mvulane Facebook: https://web.facebook.com/financehandbook/
Website: https://preciousmvulane.com What's Up: https://chat.whatsapp.com/KQNZYJDV5ybLWwI0HwJmzZM8 - Setting up finance function irrespective of the size of the business
M8 - Setting up finance function irrespective of the size of the business Precious Mvulane CA (SA),RA
his is 2nd video of Module 7 of finance success program
Business activities/decisions need to be written down, now they will be transactions in your books.
How to measure financial performance and position - looking at basic transactions sell and buy including contribution to the business
Bonus: what does not get taught in business classes 10 of 20. Let me know if you want additional 10 more.
how do transactions get classified
Assumptions made
How do they get summarised - between 4 things i.e income, expenses, assets and debt
Reading financial statements
Leave us the comments
Twitter: https://twitter.com/PreciousMvulane
Linkedin: https://za.linkedin.com/in/precious-mvulane
Facebook: https://web.facebook.com/financehandbook/
Website: https://preciousmvulane.com
What's Up: https://chat.whatsapp.com/KQNZYJDV5ybLWwI0HwJmzZ
M7 - How business activities get recorded to measure financial performance an...
M7 - How business activities get recorded to measure financial performance an...Precious Mvulane CA (SA),RA
This is module 2 of 20 - Finance Success Program
Get to know top 4 business structures that are generally used to operate business
Learn pros and cons in each
Consider legal and income tax implications
Know what to do to ensure you prepare for disadvantages the structures present
Understanding your needs, personality and key success of your industry is key so that you don't select structure which will make your business model not to work.
Get the video on YouTube - Finance Success TV
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