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To develop a zero-budget marketing strategy for your cleaning detergent training
program in Tembisa, Gauteng, targeting unemployed individuals and aspiring
entrepreneurs, consider the following approach:
1. Target Audience:
 Ideal Customers: Unemployed youth and aspiring entrepreneurs
seeking low-cost business opportunities.
 Demographics: Primarily female youth, aged between 18 to 35, residing
in Tembisa with little to no income.
2. Unique Selling Proposition (USP):
 Offer a comprehensive "one-stop shop" solution for starting and
growing businesses.
 Provide practical training on making cleaning detergents alongside tools
for business management, access to funding, and market opportunities.
3. Channels and Platforms:
 Community Centers: Partner with local community centers in Tembisa
to host free workshops or training sessions.
 Social Media: Utilize platforms like Facebook, WhatsApp, and Instagram
to share information about your program and engage with potential
participants.
 Local Events: Attend or organize community events, market days, or
youth gatherings to promote your training program.
 Word-of-Mouth: Encourage satisfied participants to spread the word to
others in their networks.
4. Content and Messaging:
 Emphasize the benefits of entrepreneurship and self-empowerment
through practical skills training.
 Highlight success stories or testimonials from past participants who have
benefited from your program.
 Use simple and relatable language to communicate the accessibility and
relevance of your training to the target audience.
5. Partnerships and Collaborations:
 Collaborate with local NGOs, youth organizations, or government
initiatives focused on youth empowerment and entrepreneurship.
 Partner with local businesses or suppliers to provide discounted or
sponsored materials for training sessions.
 Seek endorsements or support from community leaders or influencers in
Tembisa to lend credibility to your program.
6. Community Engagement:
 Organize informational sessions or demonstrations in high-traffic areas
within Tembisa, such as marketplaces or shopping centers.
 Offer incentives or rewards for referrals or participation in your program,
such as discounts on future training sessions or starter kits for making
cleaning detergents.
 Actively listen to the needs and feedback of the community to tailor your
program accordingly and build trust.
7. Feedback and Iteration:
 Regularly collect feedback from participants to evaluate the effectiveness
of your training and identify areas for improvement.
 Continuously iterate on your marketing strategy based on insights
gained from participant feedback, engagement metrics, and observed
market trends.
 Stay adaptable and responsive to the evolving needs and preferences of
your target audience in Tembisa.
By implementing these strategies, you can effectively reach and engage unemployed
individuals and aspiring entrepreneurs in Tembisa, providing them with valuable skills
and resources to embark on their entrepreneurial journey with confidence.

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Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training company in GP, Tembisa.docx

  • 1. To develop a zero-budget marketing strategy for your cleaning detergent training program in Tembisa, Gauteng, targeting unemployed individuals and aspiring entrepreneurs, consider the following approach: 1. Target Audience:  Ideal Customers: Unemployed youth and aspiring entrepreneurs seeking low-cost business opportunities.  Demographics: Primarily female youth, aged between 18 to 35, residing in Tembisa with little to no income. 2. Unique Selling Proposition (USP):  Offer a comprehensive "one-stop shop" solution for starting and growing businesses.  Provide practical training on making cleaning detergents alongside tools for business management, access to funding, and market opportunities. 3. Channels and Platforms:  Community Centers: Partner with local community centers in Tembisa to host free workshops or training sessions.  Social Media: Utilize platforms like Facebook, WhatsApp, and Instagram to share information about your program and engage with potential participants.  Local Events: Attend or organize community events, market days, or youth gatherings to promote your training program.  Word-of-Mouth: Encourage satisfied participants to spread the word to others in their networks. 4. Content and Messaging:  Emphasize the benefits of entrepreneurship and self-empowerment through practical skills training.  Highlight success stories or testimonials from past participants who have benefited from your program.  Use simple and relatable language to communicate the accessibility and relevance of your training to the target audience. 5. Partnerships and Collaborations:  Collaborate with local NGOs, youth organizations, or government initiatives focused on youth empowerment and entrepreneurship.  Partner with local businesses or suppliers to provide discounted or sponsored materials for training sessions.  Seek endorsements or support from community leaders or influencers in Tembisa to lend credibility to your program. 6. Community Engagement:  Organize informational sessions or demonstrations in high-traffic areas within Tembisa, such as marketplaces or shopping centers.
  • 2.  Offer incentives or rewards for referrals or participation in your program, such as discounts on future training sessions or starter kits for making cleaning detergents.  Actively listen to the needs and feedback of the community to tailor your program accordingly and build trust. 7. Feedback and Iteration:  Regularly collect feedback from participants to evaluate the effectiveness of your training and identify areas for improvement.  Continuously iterate on your marketing strategy based on insights gained from participant feedback, engagement metrics, and observed market trends.  Stay adaptable and responsive to the evolving needs and preferences of your target audience in Tembisa. By implementing these strategies, you can effectively reach and engage unemployed individuals and aspiring entrepreneurs in Tembisa, providing them with valuable skills and resources to embark on their entrepreneurial journey with confidence.