Be a content DJ: effective curation


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Mark Russell's presentation on content strategy and curation for social media channels.

Published in: Business, Technology
  • Great slides.

    Combining content curation with content creation can be a very effective way in your content marketing effort.

    I am the founder of an internet startup that helps you with content marketing on social media.

    Basically, with the tool, you can go from spending 6 hours weekly on social media to tens of minutes. Some of my customers got rid of their community manager and start managing their own online presence with my tool. Yet some other customers who are community managers themselves use the tool so they can service even more clients.

    The tool helps you identify the most trending and sharable content in your industry. It also features an editorial calendar to help with planning and scheduling of content publishing.

    It's called ContentDJ ( :)

    Please give it a try now. Thanks!
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Be a content DJ: effective curation

  1. 1. Be a content DJ: effective curationMark Russell - Consultant15 February 2012
  2. 2. “The new billiondollar opportunity” Robert Scoble
  3. 3. You’re not the only one producing content
  4. 4. Position yourself as a trusted expert
  5. 5. Improve engagement and dialogue
  6. 6. Spot trends and inform future activity
  7. 7. Pick your topics
  8. 8. Give context and meaning
  9. 9. Don’t be boring
  10. 10. Don’t be boring
  11. 11. Vet your sources – and acknowledge them
  12. 12. Find yourself and nurture relationships
  13. 13. Strategy and curation, sittin’ in a tree…
  14. 14. It’s one part of the bigger picture