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Impact of Covid-19 on the Consumer Perception towards Street Food Vending.pdf
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2. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
D.O.S in commerce, P, G, Centre Jnanagangotri Davangere University, Chitradurga Page 1
CHAPTER 1
INTRODUCTION
1.1 Introduction
Street food the food and agriculture organization defines street food as ready to
eat food and beverages prepared or sold by vendors and hawkers especially in streets and
similar public places. Significant part of urban food consumption for millions of law and
middle income consumers in urban areas on a daily basis. There are a plenty of types of food
sold on the street and different places bring different flavors of street foods with the change in
life style through people are aware of the impacts after consuming street food still they are
preferring because of the convenience and price. The street food play an important
socioeconomic role in meeting food and nutritional requirements of city consumers at
affordable prices to the lower and middle income groups and are appreciated for their unique
flavors and convenience, street foods also assure food security foe low income urban
population and livelihood for a significant proportion of the population in many developing
countries street food are described as wide range of ready to eat foods and beverages or
prepared at home and consumed on the streets without further preparation these food items are
usually sold by vendors and hawkers in the streets or other similar public places, while street
vended foods are appreciated for their unique flavors as well as their convenience, they ae also
important in contributing to the nutritional status of the population. In contrast to these potential
benefits. It is also recognized and lack knowledge in sage food handling environment sanitation
and hygiene mode of food display food service and hand washing sources of raw materials and
use of potable water. Consequently street food are perceived to be a major public health risk.
Street food is ready to eat foods or beverages which includes many types of foods
ranging from cereals and fruits to cooked meats and drinks. It is usually sold at busy public
areas such as pavement back alleys of market, school premises, bus and railway stations,
beaches, park and other public places, roadways. It is served with minimum amount of fuss in
individual portions dishes into take away containers street food in convenient quickly available
for the people on the go cheap, important foe poor consumers who cannot afford a nutritious
meal somewhere else tastily authentic and culturally enriching.
3. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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1.2 History of Street Food
The roots of street food can take us way back into history. It is believed that as
the first distribution point of street food. Small fried fish were sold on the streets in ancient
Greece. Street food was widely consumed by poor urban residents of ancient Rome whose
tenement homes did not have ovens or hearths. I ancient china. Where street foods generally
catered to the poor. Wealthy residents would send servants to buy street foods and bring meals
back for their masters to eat in their homes. Urbanization and street food go hand in hand.
Historically, in places such as ancient Rome, street food, sometimes also synonymous with fast
food, has become an important part of daily life as local population increasingly struggle to
keep pace with their hectic lifestyles. The street vendors offer hot fresh, lip smacking snacks
which ae vey filling and absolute value for money. Take-out food, junk food, snacks, and fast
food are synonymous with street food and all of these can be purchased on the foot path without
entering any building, these foods are popular mainly because they are easily available, and
that too at half the price or less of any restaurant food. It is of particular cultural importance to
India, where this forms the means of livelihood for many pushcart vendors, dhaba owners and
their families. This food culture also ensures that the connection with India’s rich culture
heritage is retained, with influences ranging from the Mughal dynasty to the British Empire.
According to an estimate of the food and agriculture organization, which was released in 2012,
over 2.5 billion people eat street food in India every day. The National Street Food Festival,
which is an annual event organized in Delhi by the National Association of street food from all
the states of the country is showcased, this is a platform which showcases the cultural diversity
of the country in the culinary apace – specially catering to street food.
Today. While some street foods are regional, many are not, having spread beyond
their region of origin. A lot of people, who have not been exposed to the street food culture shy
away from it thinking it is unhealthy and unhygienic. However, one would be surprised to note,
that despite concerns about contamination at street food vendors, the incidence of such is low
with multiple studies showing rates comparable to restaurants.
A well – known Australian culinary historian and author of the recently released;
the penguin food guide to India Charmaine; Brien, who was on the culinary tour to India.
Observed that the small regional food vendors or hawkers across India mostly sold freshly
cooked meals using fresh ingredients, while elaborating on Indian food cuisine and culture,
4. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
D.O.S in commerce, P, G, Centre Jnanagangotri Davangere University, Chitradurga Page 3
O’Brien said Indian regional food was most complex and offered a diverse cuisine unlike
known to outside world. “Indian food is laden with history, culture, religion, economic
conditions as well as weather,” she said. Even trade affected the development Indian cuisines,
she said adding ‘In Madurai, the Chettinad cuisine has expensive spices like fennel, coriander,
and clove, cinnamon which reflected that people were wealthy and trade happened.
1.3 Advantages of Street Food
Its comparatively cheap
A street food or food truck business is a relatively cheap business to start –
up. There are no expensive rents. Business rates. Utility bills or running costs that are
associated with a brick and mortal restaurant. These savings can, therefore, be passed
on to the consumer, making street food very affordable and one of the main advantages
of street food.
There is a wide selection of Street Foods
Because street food is relatively cheap you can get to try a wide selection of
different foods in one place. Do you van try sushi for starters. Pad Thai for a main and
crepes for a dessert. So in some street food markets, you can try a starter, main and
dessert for under $15 all from a different continent.
Street Food is often good quality
The people that cook and serve you street food are more likely to be the
owner of the stall or food truck. This means they have a vested interest in providing a
good service and are more likely to care about the quality of their customers. Their
whole livelihoods depend on it.
You can see how the Food is handled and cooked
We have all probably heard about the horror stories the can go on in the
back of restaurants (we won’t go there right now). One of the great advantages of street
food is that made in front of you, which means you can see exactly how your food is
handled and cooked. You can also see how clean the back of house operations are.
It’s authentic
If you are anything like me. I like to see my pad thai or jerk chicken
cooked by someone of Thai or Caribbean heritage. To me, it suggests I am in sage hands
5. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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and that the people who are cooking my food know what they are doing. The end result
is going to be authentic and a watered – down version.
Fast Food, not junk Food
Street food is pretty much fast food, in that it is design dot be served quick
for you to grab and go. So you can get what you want, quickly and eat where you stand
or head off to the office or home.
New cuisines are always being introduced
With the relative ease of setting up a food trick or street food business, comes
the introduction of new types of food. Menus can be more easily adapted and updated
to create new offerings. There is good you may have never heard of, creative food
fusions or updated classics created for the modern palette.
It’s social
Eating together has to be one of the most social things as humans we do and
has the power to bring people and cultures together. At communal street food markets.
You are more likely to hang out and chat with the people around you when you have a
cluster of food tricks stalls together. Add music or entertainment to the mix and you
have a winning combination!
The music
Festivals and an number of outdoor events that serve street food, also have
some pretty cool musical acts, so whenever you think of street food, think of the other
entertainment that can be found in the mix.
It’s mobile
The nature of mobile food tricks or street food stalls makes it easy to pitch up
anywhere there is a demand for food. Some areas are pretty remote. With not much to
offer in terms of food. Food tricks or food markets are therefore a need or welcome
addition.
Helps the local Economy
Most if not all of the street food traders and food tricks are local businesses.
Therefore spending your dollar at these establishments ca help to create jobs for the
community and keep your money in the local economy.
6. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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It’s an easy business to get into
As mentioned at the start of this article. The cost of starting and running a
food truck or street food business is significantly lower than having a brick and mortar
restaurant. It also has a low barrier to entry In that you don’t need much experience or
qualifications. And this is partly why there has been an explosion of street food and
food truck businesses opening over recent years.
1.4 Disadvantage of Street Food
Street Food quality can be questionable
The quality of food available at street food carts or trucks may not
necessarily be always be bad but little below average quality norms why? Well in a bid
to keep the costs and the selling prices low. Street food vendors tend to compromise on
the quality of the ingredients they use foe cooking that can include vegetable and
groceries and even the oil being used.
Street Food can be related to health issues in many cases
Many researches and case studies have linked street food to health issues. It
is proved that the impact of eating street food on a regular basis and sometimes even
once in a week, can have a significant impact on your health the level of sugar, fat and
salt found in most of the street food items are more dangerous than those found
anywhere else so apart from bouts of food poisoning and other gastric issues, street
food can lead to severe health complications if they become a daily habit accompanied
by a lack of exercise.
Street Food Vendors end up spreading garbage and filth increasing
the risk of germs and bacteria:
You must be well aware that street food vendors don’t have a proper
garbage disposal system and in most of the cases, the waste is collected and thrown
away in close distances like pavements or street corners. While some of them get
cleared up by the civic administration, some spots get neglected and over time, become
major diseases spreading spots of the area. As a result these spots get infested with pests
and flies that further increase the chances of infecting the very food that these vendors
sell and people eat.
7. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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Street Food carts and stalls may lead to traffic issues in already
crowded places:
Now this may not be directly related to people eating at street food joints
but nevertheless a point worth mentioning. As street food carts or stalls are mostly
located in business centric areas, being thronged by office or college goers or simply
foodies, they tend to increase the crowd around them further adding to the traffic
problems in the area. The more people eat at such food joints, the more people eat at
such food joints. The more people eat at such food joints, the more crowded the places
get and the more traffic snarls the area faces. So eating at street food joints also
contributes to the traffic problems of places.
1.5 Benefits of Street Food Vending
1. Use of local resources
2. Employment opportunities
3. Adequate earnings for vendors
4. Varied and nutritious food
5. Inexpensive accessible service
6. Quality upgraded by licensing and inspections
7. Social needs met
1.6 Types of Street Foods
Gobhi manchuri:
It is a very famous street food in chitradurga. It is Chinese food and was
originated in India. It is prepared by crisply coated fried cauliflower, which is tossed
with the spices and sauces. The ingredients that add tasty flavors to the dish are vinegar,
ginger, garlic and spices. It is mixed with finely chopped onions and capsicum which
enriches the flavor and makes it very juicy.
Pani puri:
Pani puri it is a most favorite street food to peoples, Pani Puri is a snack
that is round hollow, and filled with some other constituents. It is stuffed with tamarind
chutney, green chutney chat masala potato, onion and peas, puri is made of wheat,
Maida and rava. It is also filled with spicy potatoes, onions and tamarind chutney.
8. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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Bhel puri:
It is a street food. It is a healthy chat which includes some vegetable in it. It is
puffed rice snack, eaten together with onions, tomatoes, corn, sev, peas and some spices
which add more flavors to the dish.
Samosa:
Samosa is a one of the famous street food in Karnataka, it is savory filling like
spiced potatoes, onions, peas. Chicken and other meats or lentils. It may take different
forms including triangular, cone or half-moon shape depending on the region.
Vada pao:
It is a vegetarian street food dish. The dish consists of a deep fried potato
dumpling placed inside a bread bun sliced almost in half through the middle. It is
generally accompanied with one or more chutneys and a green chili pepper.
1.7 Development of Street Food
Urban population growth has stimulated a rise in the number of street food vendors
in many cities throughout the world. Migration from rural areas to urban centers has created a
daily need among many working people to eat outside the home. Demand for relatively
inexpensive, ready to eat food has increased as people, especially women, have less time to
prepare meals. In some parts of Europe and North America Street foods, which originated in
Asia, Latin America and Africa, have become an integral part of the local food scene. At the
same time, one cannot ignore the tremendous expansion of the major fast food companies,
while consumers in industrialized countries are increasingly fascinated by ‘’traditional’’ or
‘’ethnic’’ foods, many in developing countries seem to be succumbing to the ‘’hamburger
assault’’.
1.8 Street Food in India
India is so packed fill of incredible street food to try that it can be hard to know
where to start. In this article, you’ll find our practical guide to the best street food cities, top
street food dishes, and some information on how to eat street food safely. Some of the top street
food cities in India are Delhi, Mumbai, and Jaipur. Some of our favorite dishes are aloo tikki,
Pani Puri, and pav bhaji. India has always loved its street food and any city you visit in the
country will be lined with vendors selling local favorites. On the streets, you can find meals,
9. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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desserts, and refreshing drinks like chai or fresh squeezed juice. Indian street food is often
spicy, sometimes oily, and always delicious, it’s also a great equalizer with people from all
classes and economic background lining up at popular vendors. Indian street food has a long
history. On the streets of Delhi, you can visit kebab vendors who used to serve the Mughal
kings. In Kolkata, you’ll find fusion street food that was created with British customers in mind
during colonial times.
Best 4 Indian cities for Street Food
No matter where you go in India, you’ll find tasty street food to try but some
cities are more famous for their local specialties than others. Below are our recommended street
food destinations.
Delhi: The capital of India not only today but also during the time of Mughal kings
and British rule, Delhi is a large mixture of cultures and a foodies’ paradise. From street
food to international cuisines, Delhi can blow your mind in every expanse.
Jaipur: Jaipur is a popular place to visit and is full of great Rajasthan dishes, here you
can try kanchori, gol gappa (Pani Puri), kathi roll and mutton tikka.
Jaipuri street food is often flavorful, spicy, and sweet.
Mumbai: Not only do you have a chance to taste some incredibly flavorful
combinations of ingredients, but standing along the humid streets of Mumbai, watching
countless people go by, is part of what adds to your experience. Mumbai has quite a
unique street good scene and is the place where delicacies like pav bhaji and bhelpuri
were invented.
Kolkata: Kolkata is often named the number one spot street food city in the country
by Indians. Kolkata is particularly famous for its quantity of vendors and sheer variety
of options. Kolkata is were the kathi roll, which is a flatbread that is rolled up and
contains kebabs, egg, onion, lemon, spices, and red chilies.
1.9 Significance of Street Food Vending
Street food vending is a major food source of daily wage labours it will be
given employment to unskilled labour too and also plays crucial role in economic
10. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
D.O.S in commerce, P, G, Centre Jnanagangotri Davangere University, Chitradurga Page 9
development. Therefore understanding and analyzing customer’s opinion towards
street food vending during this pandemic time, the study is essential.
1.10 Economic significance of Street Food Vending in India
Street vending have an important role in the informal economy by
making a significant contribution due to the inception capacity of the modern organized
sector to provide employment for the rapidly expanding labor force a large number of
persons try to create or find income opportunities, our 25% of the workers globally
operate in the informal sector.
Due to constant influx of people from the rural areas. The economic activities
mobilize 30% to 80% of the workforce especially in the urban regions of the developing
countries. The shortage of productive employment opportunities in the sector and the
employment growth which takes place at a far lower rate compared to the Growth in
the informal sector is largely attributed to divergence between the growth in urban
population and employment growth in economy the increasing urban population with
limited to meet the needs of housing food and clothing of themselves and their families
generates a significant which can be supplied by informal sector vendors. Around ten
million people in Indian are engaged in street vending activities street vending in India
is of much economic significance as it presents informal employment opportunities and
forms an important part of the retail market in India, the street food vendors struggle
for legal recognition has therefore alternatively been an struggle for them to get
recognition for the social and economic contribution of their profession.
Vital contributors to urban Economies
Street vendors are an integral part of urban economies around the world
offering easy access to a wide range of goods and services in public spaces. They sell
everything form fresh vegetables to prepared foods from building materials to garments
and crafts, form consumer electronics to auto repairs to haircuts.
Contributions to Indian Economy
Most street vendors provide the main source of income for their households bringing
food to their families and paying school fees for their children.
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These informal workers have strong linkages to the formal economy they source the
goods they sell from formal enterprises many customers work in formal jobs.
Many vendors try to keep the streets clean and safe for their customers and provide
them with friendly personal services.
Street food vendors create jobs not only themselves but for porters security guards,
transport operators storage providers, and others.
Many generate revenue for cities through payments for licenses and permits. Fees and
fines and certain kinds of taxes. This was true of two thirds of street food vendors in
the sample.
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CHAPTER 2
CHITRADURGA CITY PROFILE
Location : In Karnataka
Co-ordinals : 14.23degree N 76.4 degree E
State : Karnataka
Region : Bayaluseeme
District : chitradurga
Government : member of Parliament Narayana swamy
Area : total 21.57km (8. 33 sq. mtr)
Elevation : 732m (2.402 ft.)
Population : 2001 and 2011
Total : 122294. 139914
Density : 5683.54km (14720. 35q mtr)
Languages : official Kannada
PIC code : 577501
Telephone PIN code : 08194
Vehicle registration : KA – 16
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2.1 Introduction
Chitradurga is a city and headquarter of chitradurga district which is situated in
the Karnataka state and located about 200 KM away from the state capital Bengaluru.
Chitradurga gets its name from chitrakaldurga, (or picturesque, castle), an
umbrella shaped lofty hill found here chitradurga was also known by the names chitradurga,
chitrakalodurga, chittaldurg was the official name used during the British rules.
2.2 History of Chitradurga City
Chitradurga features bod rock hills and picturesque valleys, huge towering
boulders in unimaginable shapes. It is known as the stone fortress kallina kote. The landscape
looks much like a mischievous giant’s playground, with boulders thrown around, forming
silhouettes against the sky, according to story in the epic Mahabharata, a man-eating giant
named hidimbasura lived on chitradurga hill and was a source of terror to everyone around.
When the pandavas came with their mother kunti in the course of their exile, Bhīma had a duel
with hidimba, hidimba was slain by Bhīma and peace returned to the area. In fact. The boulders
on which major part of the city rests belong of the oldest rock formation in the country.
Thimanna nayaka a chief tend under the vijayanagara empire rose to the rank of
governor of chitradurga as a reward for his excellence in military achievements, from the
vijayanagara ruler. This was the beginning of the rule of the nayakas of chitradurga. His son
obanna nayaka is known by the name madakari nayaka 1588. Madakari nayaka’s on kasturi
rangappa 1602 succeeded him and consolidated the kingdom to rule peacefully. As he had no
heirs to succeed him, his adopted son, the apparent there was enthroned bur was killed in few
month by the Dalavayis.
Chikkanna nayaka 1676 the brother of madakari nayaka II sat on the throne and
his brother succeeded him with the title madakari nayaka III in 1686. The unwillingness of
dalavayis to madakari nayaka III’s rule gave an opportunity to one of their distant relatives.
Bharamappa nayaka to ascent the throne in 1689. He is known as the greatest of the nayaka
rulers. Somehow, the subjects of chitradurga did not experience a good reign of the successive
rulers as they ruled on the throne for very brief periods. The Hiri madakari nayaka IV 1721,
kasturi rangappa nayaka II 1748, madakari nayaka V 1758 ruled this area but there is not much
to mention of their rule.
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During the reign of madakari nayaka, the city of chitradurga was besieged by the
troops of hyder ali. A chance sighting women entering the chitradurga fort through an opening
in the rocks let to a clever plan by hyder ali to send his soldiers through the hole. The guard on
duty near that hole had by hyder ali to send his soldiers through the hole. The guard on duty
near that hole had gone had gone home for lunch, the wife of the guard, obavva was passing
by the hole to collect water, when she noticed soldiers emerging out of this opening. Obavva
was not perturbed. She was carrying with her an onake (a long wooden club meant for pounding
paddy grains). She killed hyder ali’s solders one by one as they attempted to enter the fort
through the opening and quietly moved the dead. Over a short period of time hundreds of
soldiers entered and dell, without raising any suspicion: obavva husband. Upon his return from
his lunch was shocked to see obavva standing with a blood stained onake and hundreds of dead
bodies of the enemy around her. Together both husband and wife beat up most of the soldiers.
But as both of them were about to finish off all the soldiers of hyder ali. Somehow obavva dies.
Though her sincere and brave attempt saved the on that occasion, madakari nayaka could not
repel hyder ali’s attack in 1779. In the ensuring battle, the fort of chitradurga was lost of hyder
ali. Obavva, like kittur rani channamma remains a legend, especially to the women of
Karnataka.
2.3 Geography of the Chitradurga
Chitradurga is located at 14.23 degree N, 76.4 degree E. it has an average
elevation of 732 meters (240 ft.).
2.4 Demographics
As of 2001 India census chitradurga had a population of 122594 males constitute
51% of the population and females 49%. Chitradurga has an average literacy rate of 76%,
higher than the national average of 59.5% with male literacy of 80% and female literacy of
72%, 11% of the population is under 6 years age.
Chitradurga City census 2011 data
Chitradurga population 2011 as per provisional reports of census India. Population
of chitradurga in 2011 is 139914 of which male and female are 70304 and 69610 respectively.
Although chitradurga city has population of 139914.
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Chitradurga literacy rate 2011 in education section. Total literates in chitradurga
city are 111514 of which 58257 are males while 53.257 are females, average literacy rate of
chitradurga city is 88.78% of which male and female literacy was 92.54% and 84.97%.
Chitradurga sex ratio 2011
The sex ratio of chitradurga city is 990 per 1000 males child sex ratio of girls is 943
per 1000 boys.
Chitradurga child population 2011
Total children (0-6) in chitradurga city are 14282 as per figure from census Indian report on
2011, there were 7349 boys while 6933 population of chitradurga city`
Table
Table showing population of chitradurga city
Description Total
Total population 139914
Male 70304
Female 69610
Total literates 111514
Male 58257
Female 58257
Children (0-6) 14282
Boys 7349
Girls 6933
Average literacy (1%) 88.76%
Male 92.54%
Female 84.97%
Sex ratio 990
Child sex ratio 943
Source: http;//www.en.wikepedia.org/wiki/chitradurga-district.pdf
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2.5 Administration
Chitradurga city is administered by the chitradurga city municipal council.
2.6 Historical places
Chitradurga fort
Chitradurga fort was built between the 10th
centuries by the king’s various
dynasties during that period which are Rashtrakutas. Chalukyas, Hoysalas and nayakas
of chitradurga. After nayakas lost it to hyder ali in the year 1779, the fort was given its
finishing touches by hyder ali along with his son tipu sultan.it comprise a series of seven
enclosure walls in Karnataka. Eighteen ancient temples can be found inside the fort.
This seemingly impregnable fort was 19 gateways, 38 posterior entrances a palace, a
mosque, granaries, oil pits, four secret entrance and water tanks.
Chandravalli Caves
Chandravalli caves is located a midst three hills namely chitradurga,
cholagudda and kirubane kallu. These caves are a never-ending maze of steep steps that
lead into passageways, rooms and anterooms where kings from the kadamba,
satavahana and Hoysala dynasties resided. And saints of the Ankali math of bengaum
meditated in the temples. These caves are well ventilated bur there is no light as its
pitch dark inside the secret rooms that’s way the kings used these rooms in case there
was a threat of an intrusion.
2.7 Education Institutions
Chitradurga city has a number of colleges which provide a great platform, for
higher education in the field of engineering, arts, and social science, law, commerce, medical
science, journalism etc. here is a complete and updated information on various colleges in
chitradurga city.
2.8 Tourist Spots
Chandravalli
Chandravalli caves is located a midst three hills namely chitradurga,
cholagudda and kirubane kallu. These caves are a never-ending maze of steep steps that
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lead into passageways, rooms and anterooms where kings from the kadamba,
satavahana and hoysala dynasties resided. And saints of the Ankali math of Belgaum
meditated in the temples. These caves are well ventilated but there is no light as its pitch
dark inside the secret rooms that’s why the kings used these rooms in case there was a
threat of an intrusion.
Adumalleshwara
Located 5kms. From chitradurga. Is a shiva cave temple built by Adooru
mallappa. An interesting features is a perennial stream that flows through the Nandi’s
mouth.
Jogimatti
Ten kms. South of chitradurga is this hill resort, situated at a highest of 3903
feet. The place is named after a yoga, who was well known for his social service.
Himavatkedara. A waterfall that flows through the rocks, has created a natural cave that
a shiva linga.
Chitradurga fort
Chitradurga form was built between the 10th
and 18th
centuries by the
kings various dynasties during that period which are rashtrakutas, chalukyas, Hoysalas
and nayakas of chitradurga. After nayakas lost it to hyder ali in the year 1779, the fort
was given its finishing touches by hyder ali along with his son tipu sultan. It comprises
a series of seven enclosure walls in Karnataka. Eighteen ancient temples can be found
inside the fort. This seemingly impregnable fort was 19 gateways. 38 posterior
entrances a palace a mosque, granaries, oil pits, four secret entrances and water tanks.
18. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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CHAPTER 3
REVIEW OF LITERATURES AND RESEARCH DESIGN
3.1 Review of literatures
Miss. Shikha ranka (2020), This research paper talks about how food industry will accept the
new normal for the food and vendors will adopt the new changes which are totally supported
the hygiene factor, sanitation, social distancing. This study was conducted to judge the
requirement of food sanitation, food safety knowledge and practices to cope up with covid-19
so people can eat street food with assurance. Findings presents that street food is a very
important a part of the food supply chain management , they generate food employment
addition as contribute to the economy, they’re facing challenges in covid-19 as people are more
attention to the security and hygiene standards, lastly research note that consumer will still eat
from street food vendors they’re trying to find food which is prepaid in additional hygiene and
sanitize conditions together with the private hygiene followed like wearing caps and aprons,
and following social distancing harm.
Rogeria scabim morano et., al (2018), The street food vendors are focused on perceptions
of cleanliness and organization of the point of sale hygienic and training of those who serve
the public and healthiness of the products. Constitute the base for the perceptions of the quality
of food sold in the street. The factor that influence consumer perception regarding quality of
food consumed are less explored, this was the focus of this work. Cleanliness organization and
healthiness were tested all acting together influencing the variable perception of product
quality.
Miss aditi joshi et., al (2021), This covid-19 pandemic affected the hospitality industry worst
as this was the first industry to close and it opened in phases street food is major part of the
hospitality industry yet it is the unorganized sector as street food is important in developing
countries to meet the needs of millions of urban dwellers and to understand the driving factors
to eat street food and to study the impact of covid-19 on food choices of customers in reference
with street food, the covid-19 has an impact of frequency of eating street food and driving
factors to choose street food vendors have changed due to covid-19.
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Catheine Brinkley (2021), The covid-19 pandemic is changing the way we eat many flavors
of street food vending. When you think of street food perhaps an image that comes of mind is
the trendy food trucks increasingly propping up in streets and in parking lots across the world.
In covid-19. Inexpensive and healthy and is not required anywhere to consumers long before
the pandemic many cities made it difficult for produce sellers and others street food vendors to
operate though street food vendors to operate . Though street food vendors are considered
essential workers, los Angeles is fining vendors who don’t follow a newly created permitting
process which is difficult to navigate and expensive.
Avi Singh Majithia (2020), The lockdown in Delhi came down harshly on street vendors. As
it did for many other workers in the city’s massive informal economy. Announced on 24th
march with just 4 hours’ notice an empty city meant that the city’s vendors immediately lost
their source of income and were confronted with hunger and deprivation. Due to this incident
closed all street food in Delhi and its all impact of street food vendors and street food lovers.
So many peoples are addicted to street food even suddenly street foods are closed street food
vendors get trouble out of this and they are faced financial problem and it harsh to living their
life.
Shumaila zed et., al (2021), The Covid-19 has had a drastic impact on every field and walk of
life the main objective of this qualitative study is to investigate the impact of covid-19 on
restaurants and small stall of street food vendors to suggest a way forward. The major changes
required in the existing business models highlighted by the vendors are proper sanitization
changes in the sitting area changes in menus and the need for innovative ideas to attract the
customers back. The study is useful for the restaurants and street food vendors to help them out
in this difficult phase and suggest a way forward to them.
Shah and khadiya (2020), The covid-19 pandemic has created distressing uncertainties in
India, a developing country with a huge populace and already existing socio-economic
conundrums. In March 2020, the Indian government announced one of the strictest lockdowns
in the world, which came at the cost of the livelihood of millions of street vendors in the
country. The street vendors provide essential services to the public their socio economic
conditions directly affect their personal well-being as well as their positon in society, without
effective implementation and percolation of the state policies and schemes the constitutional
promise of social justice and equality remains out of reach.
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Akash chandarashekahar gulankar (2020), Most of the street food vendors have changed
the business they have started setting groceries and fruits and vegetables upon interview with
Mr. Jsmail Bagwan owner of popular mutton joint khwaja Gurib Nawaz (KGN) pune city has
turned sales dropped because of the nationwide lockdown triggered by to corona virus
pandemic Bagwan is not the sole one to shift from a trade, establish over years to another to
create ends meet, reasons vegetable during the lock down as only essentials services were
allowed and fruits and vegetable comprise that category.
3.2 Statement of the problem
In covid-19 pandemic people believe that street food may harm their health.
During this covid-19 pandemic street foods are difficult to ensure the safety and health. The
above said issues stimulated to conduct a study on customers perception towards street food
vending.
3.3 Need of the study
The study is necessary to the level of safety of street food and consumer’s
perception on street food during covid-19 pandemic and reason for continuation of consumer
with street food during this pandemic.
3.4 Objectives of the study
To know the growth of street food industry in India.
To know the driving factors to eat street food during covid-19 pandemic.
To understand consumer perception on street food during covid-19 pandemic.
To study the impact of covid-19 on food choice of consumers in reference with street
food.
3.5 Scope of the study
The present study has been covered only chitradurga city the present study is
especially covering consumer perception towards streets food vending during covid-19
pandemic in chitradurga.
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3.6 Methodology
The present study has been used both primary and secondary data
3.7 Data collection
Primary data:
The primary data was collected from sample population by conduction an
online survey [Google form] with structured questionnaires.
Secondary data:
Secondary data for this study is collected from various source of books,
articles, research papers, internet and other source.
3.8 Sample size
The present has been selected 80 samples from the population of chitradurga city.
3.9 Sampling methods
The convenience sampling technique has been used to choose the sample population
in this study.
3.10 Limitations of the study
Research is not been carried out for the extended period of time
The research result only applicable for this sample area
Respondents information are based on their own perception
The study not focused on all street food lovers
Time and resources constraints
The study conducted in within the are
methodology
primary data questionnaires
secondary data
1. various source of books
2. aricles
3. reserch papers
4. internet and other sources
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3.11 Chapter Scheme
Chapter 1: Introduction
This chapter deals with introduction, meaning of street food, definition of street
food, history of street food, advantages and disadvantages of street food, Benefits of street food
vending, types of street food, Development of street food, street food in India, economic
significance of street food vending in India.
Chapter 2: Chitradurga city profile
This chapter briefly explain about Chitradurga city.
Chapter 3: Review of literature and research design
This chapter includes, review of literature, statement of the problem, need of the
study, objective of the study, hypotheses for the study, scope of the study, methodology, data
collection. Sampling, limitations of the study, significance of street food vending,
Chapter 4: Data analysis and interpretation
Chapter 5: Findings, suggestions and conclusion.
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CHAPTER 4
DATA ANALYSIS AND INTERPRETATION
4.1. Introduction
The data is processed in an understandable and meaningful manner. In tables
percentages are to respondents and then pie to the conclusion as the overall performance of
each sector as mentioned by the sample as a whole.
To gather required information on “Impact of covid-19 on the consumer
perception towards street food vending.” The research was carried out. The survey was
conducted in chitradurga city. The respondents were surveyed on the basis of stratified
sampling technique and information was gathered by well-structured questionnaire. This
chapter gives detailed view about Field Survey and also helps to find proper findings,
suggestions are drawn. Information which collected from survey is represented in well-
structured table and graphs wherever necessary arises
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Table No. 4.1
Classification of respondents based on Gender
SL. NO Gender No. of respondents Percentage (%)
1 Male 52 65
2 Female 28 35
Total 80 100
Source: survey data
Graph No. 4.1
Source: Table 4.1
Analysis and Interpretation
Table 4.1 graph shown that out of the 80 respondents 52 (65%) were male
respondents and 28(35%) were female respondents. From the analysis it is clear that majority
of the respondents were male.
65%
35%
classification of respondents based on Gender
Male
Female
25. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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Table No. 4.2
Classification of respondents based on Age group
SI. NO Age group No. of respondents Percentage (%)
1 15 – 25 years 68 85
2 25 – 35 years 11 13.8
3 35 – 45 years 1 1.2
4 More than 45 years - -
Total 80 100
Source: Survey data
Graph No. 4.2
Source: Table 4.2
Analysis and Interpretation
The table 4.2 shows that out of the 80 respondents 68 respondents were between
the age of 15 – 25 years, 11 respondents were between the age of 26 – 35 years, only 1
respondents were between the age of 36 – 45 years, and the above 45 years there is no any
responses from them.
68
11
1 0
classification of respondents based on Age group
15 - 25 years
26 - 35 years
36 - 45 years
Above 45 years
26. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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Table No. 4.3
Classification of respondents on occupation
Sl. No Occupation No of respondents Percentage (%)
1 Student 68 85
2 Employee in government 8 10
3 Employee in private 2 2.5
4 business 2 2.5
Total 80 100
Source: survey data
Graph No. 4.3
Source: Table 4.3
Analysis and Interpretation
The table 4.3 shows that out of 80 respondents 68(85%) of respondents were
students, 8(10%) of respondents were Employee government, 2(2.5%) of respondents were
employee in private, and 2(2.5%) of the respondents were business.
85%
10%
2.50% 2.50%
classification of respondents based on occupation
student
Employee in government
employee in private
business
27. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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Table No. 4.4
Classification of respondents on monthly income
Sl. No Monthly income No of respondents Percentage (%)
1 Less than 10000 60 78.8
2 10000 to 15000 12 15
3 15000 to 20000 3 4
4 20000 to 25000 2 2.2
5 More than 25000 - -
Total 80 100
Source: survey data
Graph No. 4.4
Source: Table 4.4
Analysis and Interpretation
The table 4.4 displays that out of 80 respondents 63(78.8%) of respondents were less
than 10000, 12(15%) of respondents were 10000 to 15000,3(4%) of respondents were 15000
to 20000, 2(4%) of respondents were 20000 to 25000, and more than 25000 no one can respond.
78.80%
15%
4%
2.20%
0
classification of respondents on monthly income
less than 10000
10000 to 15000
15000 to 20000
20000 to 25000
more than 25000
28. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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Table No. 4.5
Classification of respondents based on marital status
Sl. No Particulars No of respondents Percentage (%)
1 Married 19 13.8%
2 Unmarried 69 86.3%
Total 80 100
Source: survey data
Graph No. 4.5
Source: Table 4.5
Analysis and Interpretation
The table 4.5 shows that out of 80 respondents 11(13.8%) of respondents were
married and remaining 69(86.30%) of respondents were unmarried.
13.80%
86.30%
classification of respondents based on marital status
Married
Unmarried
29. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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Table No. 4.6
Classification of respondents on prefer street food during covid-19
SL. NO Variables No. of respondents Percentage (%)
1 yes 30 36.3
2 no 50 63.7
80 100
Source: survey data
Graph No. 4.6
Source: Table 4.6
Analysis and Interpretation
The table 4.6 shows that out of 80 respondents 30(36.30%) said they prefer to
eat during covid-19, remaining 50(63.70%) respondents do not like to eat street food during
covid-19.
36.30%
63.70%
classification of respondents on prefr street food
during covid-19
Yes
No
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Table No. 4.7
Classification of respondents based on trend of street food during covid-19
SL. NO Variables No. of respondents Percentage (%)
1 Increase 8 10
2 Decrease 53 66.3
3 Stable 19 23.8
Total 80 100
Source: survey data
Graph No. 4.7
Source: Table 4.7
Analysis and Interpretation
The table 4.7 shows that out of 80 respondents 8(10%) respondents said the trend
of street food during covid-19 is increase and 53(66.30%) respondents said decrease the trend
of street food and the remaining 19(23.8%) of responses said street food trend is stable.
10%
66.30%
23.80%
classification of respondents based on trend of steet
food during covid-19
Increase
Decrease
stale
31. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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Table No. 4.8
Classification of respondents based on how often consuming street food in a
week before covid-19 pandemic
Sl. No Variables No of respondents Percentage (%)
1 1 – 2 times 52 65
2 3 – 4 times 19 23.7
3 5 – 6 times 6 7.5
4 More than 6 times 3 3.8
Total 80 100
Source: survey data
Graph No. 4.8
Source: Table 4.8
Analysis and Interpretation
The table 4.8 depicts that out of 80 respondents 52(65%) were respondents consume
street food in a week before covid-19, 19(23.7%) were respondents eat 3 or 4 times In a week,
6(7.5%) were respondents eat 5 or 6 times in a week and remaining 3(3.8%) were respondents
more than 6 time they eat street food before covid-19.
65%
23.70%
7.50%
3.80%
classification of respondents based on how often
consume street food in a week before covid-19
pandemic
1 - 2 times
3 - 4 times
5 - 6 times
More than 6 times
32. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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Table No. 4.9
Classification of respondents based on how often consume street food in a
week during this covid-19 pandemic
Sl. No Variables No of respondents Percentage (%)
1 1 – 2 times 66 82.5
2 3 – 4 times 11 13.7
3 5 – 6 times 3 3.8
4 More than 6 times - -
Total 80 100
Source: survey data
Graph No. 4.9
Source: Table 4.9
Analysis and Interpretation
The table 4.9 shows that out of 80 respondents 66(82.5%) were respondents
consume street food 1 or 2 times in a week during covid-19, 11(13.7%) were respondents
consume street food 3 or 4 times in a week, 3(3.8%) were respondents consume 5 or 6 times in
week street food during covid-19, remaining respondents will never eat street food during
covid-19.
82.50%
13.70%
3.80% 0
classification of respondents based on how often
consume street food in a week during this covid-19
pandemic
1 - 2 times
3 - 4 times
5 - 6 times
More then 6 times
33. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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Table No. 4.10
Classification of respondents based on how hygienic street foods are before
covid-19 pandemic
Sl. No Variables (%) No of respondents Percentage (%)
1 0 – 25 19 23.8
2 25 – 50 37 46.3
3 50 - 75 20 25
4 75 - 100 4 5
Total 80 100
Source: survey data
Graph No. 4.10
Source: Table 4.10
Analysis and Interpretation
The table 4.10 shows that out of 80 respondents 19(23.8%) were respondents
given a rate of hygienic street foods before covid-19 only 25% out of 100%, 37(46.3%) were
respondents given rate is 25% to 50%, 20(25%) of the respondents given the rate is 50% to
75% and remaining 4(5%) of respondents given the rate of 75% to 100%.
23.80%
46.30%
25%
5%
classication of respondents based on how hygienci street
foods are before covid-19 pandemic
0 - 25%
25% - 50%
50% - 75%
75% - 100%
34. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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Table No. 4.11
Classification of respondents based on how hygienic street food are during
this covid-19 pandemic
Sl. No Variables (%) No of respondents Percentage (%)
1 0 – 25 28 35
2 25 – 50 28 35
3 50 – 75 19 23.8
4 75 - 100 5 6.3
Total 80 100
Source: survey data
Graph No.4.11
Source: Table 4.11
Analysis and Interpretation
The table 4.11 shows that out of 80 respondents 28(35%) were respondents given
a rate of hygienic street foods during this covid-19 is 25% out of 100%, 28(35%) were
respondents given the rate is 25% to 50%, 19(23.8%) respondents given the rate is 50% to 75%
and remaining 5(6.3%) of respondents given the rate of 75% to 100%.
35%
35%
23.80%
6.30%
classification of respondents based on how hygenic street
foods are during this covid-19 pandemic
0 - 25%
25% - 50%
50% - 75%
75% - 100%
35. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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Table No. 4.12
Classification of respondents based on street foods are healthy before
covid-19 pandemic
Sl. No Variables No of respondents Percentage (%)
1 Strongly agree 7 8.8
2 Agree 23 28.7
3 Neutral 36 45
4 Disagree 12 15
5 Strongly disagree 2 2.5
Total 80 100
Source: survey data
Graph No. 4.12
Source: Table 4.12
Analysis and Interpretation
The table 4.12 explores that out of 80 respondents 7(8.8%) were respondents
strongly agree to the statement of street foods are healthy before covid-19 pandemic, whereas
23(28.7%) of were respondents agree, 36(45%) of were respondents neutral. 12(15%) of
respondents were disagree of this statement and remaining 2(2.5%) of respondents were
strongly disagree of this statement.
8.80%
28.70%
45%
15%
2.50%
classification of respondents based on street foods are
healthy before covid-19 pandemic
Strongly agree
Agree
Neutra
Disagree
Strongly disagree
36. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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Table No. 4.13
Classification of respondents based on street foods are healthy during
covid-19 pandemic
Sl. No Variables No of respondents Percentage (%)
1 Strongly agree 5 6.3
2 Agree 16 20
3 Neutral 38 47.5
4 Disagree 16 20
5 Strongly disagree 5 6.3
Total 80 100
Source: survey data
Graph No. 4.13
Source: Table 4.13
Analysis and Interpretation
The table 4.13 explores that out of 80 respondents 5(6.3%) were respondents
strongly agree to the statement of street foods are healthy during covid-19 pandemic, whereas
16(20%) of respondents were agree this the statement, 38(47.5%) of respondents were neutral,
16(20%) of respondents were disagree of this statement and remaining 5(6.3%) of the
respondents strongly disagree of this statement.
6.30%
20%
47.50%
20%
6.30%
classification of respondents based on street foods are
healhty during covid-19 pandemic
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
37. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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Table No. 4.14
Classification of respondents based on street food vendors are maintain
hygienic to prepare food during this covid-19
Sl. No Variables No of respondents Percentage (%)
1 Strongly agree 5 6.3
2 Agree 26 32.5
3 Neutral 37 46.3
4 Disagree 9 11.3
5 Strongly disagree 2 3.6
Total 80 100
Source: survey data
Graph No. 4.14
Source: Table 4.14
Analysis and Interpretation
The table 4.14 shows that out of 80 respondents 5(6.3%) of respondents were
strongly agree of the statement of street food vendors are maintain hygienic to prepare food
during this covid-19, 26(32.5%) of respondents were agree, 37(46.3%) of the respondents
neutral, 9(11.3%) of the respondents were disagree of this statement, and remaining 2(3.6%)
of respondents were strongly disagree of this statement.
6.30%
32.50%
46.30%
11.30%
3.60%
classification of respondents based on the street foods
vendors are maintain hygienic to prepare food during
this covid-19
Strongly agree
Agree
Neutral
Disagree
Stongly disagree
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Table No. 4.15
Classification of respondents based on prices are influencing on the choice
of street food during covid-19
Sl. No Variables No of respondents Percentage (%)
1 Strongly agree 16 20
2 Agree 32 40
3 Neutral 27 33.8
4 Disagree 4 5
5 Strongly disagree 1 1.2
Total 80 100
Source: survey data
Graph No. 4.15
Source: Table 4.15
Analysis and Interpretation
The table 4.15 displays that out of 80 respondents 16(20%) of respondents were
strongly agree of the statement of prices are influencing on the choice of street food during
covid-19, 32(40%) of the respondents were agree, 27(33.8%) of the respondents were neutral,
4(5%) of the respondents were disagree and remaining 1(1.2%) of the respondents strongly
disagree of the statement.
20%
40%
33.80%
5%
1.20%
classification of respondents based on prices are
influencing on the choice of street food during covid-19
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
39. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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Table No. 4.16
Classification of respondents based on street food taste influencing more
than covid-19 for going to street food outlet
Sl. No Variables No of respondents Percentage (%)
1 Strongly agree 11 13.8
2 Agree 33 41.3
3 Neutral 28 35
4 Disagree 7 8.8
5 Strongly disagree 1 1.1
Total 80 100
Source: survey data
Graph No. 4.16
Source: Table 4.16
Analysis and Interpretation
The table 4.16 explores that out of 80 respondents 11(13.8%) of respondents were
strongly agree of the statement of street food taste is influencing more than covid-19 for going
to street food outlet, 33(41.3%) of the respondents were agree of the statement, 28(35%) of the
respondents were neutral, 7(8.8%) of the respondents were disagree and remaining 1(1.1%) of
the respondents were strongly disagree of this statement.
13.80%
41.30%
35%
8.80%
1.10%
classification of respondents based on steet food taste is
influencing more than covid-19 for going to street food outlet
Strongly agree
Agree
Neutral
Disagree
strongly disagree
40. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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Table No. 4.17
Classification of respondent based on covid-19 pandemic is influencing
more for not going to street food outlet.
Sl. No Variables No of respondents Percentage (%)
1 Strongly agree 12 15
2 Agree 29 36.2
3 Neutral 24 30
4 Disagree 14 17.5
5 Strongly disagree 1 1.3
Total 80 100
Source: survey data
Graph No. 4.17
Source: Table 4.17
Analysis and Interpretation
The table 4.17 shows that out of 80 respondents 12(15%) of the respondents
were strongly agree of the statement of covid-19 pandemic is influencing more for not going
to street food outlet, 29(36.2%) of the respondents were agree of this statement, 24(30%) of
the respondents were neutral and 14(17.5%) of the respondents were disagree and remaining
1(1.3%) of the respondents were strongly disagree of this statement.
15%
36.20%
30%
17.50%
1.30%
classification of respondents based on covid-19 pandemic
is influencing more for not going to street food oullet
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
41. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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Table No. 4.18
Classification of respondents based on street food vendors are maintaining
cleanness during covid-19 pandemic
Sl. No Variables No of respondents Percentage (%)
1 Strongly agree 8 10
2 Agree 34 42.5
3 Neutral 25 31.3
4 Disagree 10 12.5
5 Strongly disagree 3 3.7
Total 80 100
Source: survey data
Graph No. 4.18
Source: Table 4.18
Analysis and Interpretation
The table 4.18 shows that out of 80 respondents 8(10%) of the respondents were
strongly agree of the statement of street food vendors are maintaining cleanness during covid-
19 pandemic, 34(42.5%) of the respondents were agree, 25(31.3%) of the respondents were
neutral, 10(12.5%) of the respondents were disagree of this statement, and remaining 3(3.7%)
of the respondents were strongly disagree of this statement.
10%
42.50%
31.30%
12.50%
3.70%
classifiation of respondents based on street food vndors
are maintaining cleanness during covid-19 pandemic
Strongly agree
Agree
Nutral
Disagree
Strongly disagree
42. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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Table No. 4.19
Classification of respondent based on the quality affect the choice of street
food during this covid-19
Sl. No Variables No of respondents Percentage (%)
1 Strongly agree 7 8.8
2 Agree 31 38.7
3 Neutral 28 35
4 Disagree 8 10
5 Strongly disagree 6 7.5
Total 80 100
Source: survey data
Graph No. 4.19
Source: Table 4.19
Analysis and Interpretation
The table 4.19 shows that out of 80 respondents 7(8.8%) of the respondents were
strongly agree of the statement of the quality affect the choice of street food during covid-19
pandemic, 31(38.7%) of the respondents were agree, 28(35%) of the respondents were neutral
and 8(10%) of the respondent were disagree and remaining 6(7.5%) of the respondents were
strongly disagree of this statement.
8.80%
38.70%
35%
10%
7.50%
classiciation of respondents based on the quanlity affect the
choice of street food during this covid-19
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
43. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
D.O.S in commerce, P, G, Centre Jnanagangotri Davangere University, Chitradurga Page 42
Table No. 4.20
Classification of respondents based on the quantity affect the choice of
street food during this covid-19
Sl. No Variables No of respondents Percentage (%)
1 Strongly agree 12 15
2 Agree 25 31.3
3 Neutral 35 42.5
4 Disagree 8 10
5 Strongly disagree 1 1.2
Total 80 100
Source: survey data
Graph No. 4.20
Source: Table 4.20
Analysis and Interpretation
The table 4.20 shows that out of 80 respondents 12(15%) of the respondents were
strongly agree of the statement of the quantity affect the choice of street food during covid-19
pandemic, 25(31.3%) of respondents were agree, 34(42.5%) of the respondents were neutral,
8(10%) of the respondents were disagree and remaining 1(1.2%) of the respondents were
strongly disagree of this statement.
15%
31.30%
42.50%
10%
1.20%
classification of respondents based on the quantity affect the
choice of street food during this covid-19
Strongly agree
Agree
Nuetral
Disagree
strongly disagree
44. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
D.O.S in commerce, P, G, Centre Jnanagangotri Davangere University, Chitradurga Page 43
Table No. 4.21
Classification of respondents based factor influencing to consume street
food during this pandemic
Sl. No Factors No of respondents Percentage (%)
1 Cleanness 15 18.8
2 Price 7 8.8
3 Taste 16 20
4 Quality and quantity 6 7.5
5 All of the above 36 45
Total 80 100
Source: survey data
Graph No. 4.21
Source: Table 4.21
Analysis and Interpretation
The table 4.21 shows that out of 80 respondents 15(18.8%) of the respondents were
prefer to cleanness for street food consume and 7(8.8%) of the respondents were given prefer
to price, 16(20%) of the respondents were given prefer to taste, 6(7.5%) of the respondents
were given prefer to quality and quantity to consume street food and remaining 36(45%) of the
respondents were given the preference to the all above factors.
18.80%
8.80%
20%
7.50%
45%
classification of respondent based on factor influencing to
condume street food during this pandemic
Cleanness
Price
Taste
Quality and quantity
all of the above
45. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
D.O.S in commerce, P, G, Centre Jnanagangotri Davangere University, Chitradurga Page 44
Table No. 4.22
Classification of respondents based on factors influencing to not prefer
street food this pandemic
Sl. No Factors No of respondents Percentages (%)
1 Cleanness 12 15
2 Hygienic 5 6.2
3 Health purpose 25 31.3
4 Covid-19 pandemic 8 10
5 All of the above 30 37.5
Total 80 100
Source: survey data
Graph No. 4.22
Source: Table 4.22
Analysis and Interpretation
The table 4.22 explores that out of 80 respondents 12(15%) of the respondents given
a reason to not prefer street food during this covid-19 is cleanness, 5(6.2%) of the respondents
were hygienic, 25(31.3%) of the respondents were health purpose, 8(10%) of the respondents
were covid-19 pandemic this is the main reason to people will not prefer street food, remaining
of 30(37.5%) of the respondents were considered all the above factors to no prefer street food.
15%
6.20%
31.30%
10%
37.50%
classification of respondents based on factors incluencing
to consumers not prefer street food
Cleanness
Hygienic
Health purpose
Covid-19 pandemic
All of the above
46. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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Table No. 4.23
Classification of respondents based on consumers would by from a newly
opened street food vending in your city are during this pandemic
Sl. No Particulars No of respondents Percentage (%)
1 Yes 34 42.5
2 No 46 57.5
Total 80 100
Source: survey data
Graph No. 4.23
Source: Table 4.23
Analysis and Interpretation
The table 4.23 shows that out of 80 respondents 34(42.5%) of the respondents
were buy from a newly opened street food vending in their city area during this covid-19 and
remaining 46(57.5%) of the respondents were not buy a street food near their newly opened
street food in their city,
42.50%
57.50%
classification of respondents based on consumers would buy
from a newly opened street food vnding in your city area
during this covid-19 pandemic
Yes
No
47. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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Table No. 4.24
Classification of respondents based on factor considering from street food
vendors while preparing a food
Sl. No Factors No of respondents Percentage (%)
1 Maintain cleanness 13 16.8
2 Washing all vegetables 2 2.45
3 Using mask and sanitizer 4 5
4 Maintain social distance 2 2.45
5 All of the above 59 73.8
Total 80 100
Source: survey data
Graph No. 4.24
Source: Table 4.24
Analysis and Interpretation
The table 4.24 explores that out of 80 respondents 13(16.3%) of the respondents
were expect maintain cleanness while preparing a food during covid-19, 2(2.45%) of the
respondents want to expect washing all the vegetables while preparing a food, 4(5%) of the
respondents want to expect using mask and sanitizer while preparing a food. 2(2.45%) of the
respondents want to expect maintain social distance and remaining 59(73.8%) of the
respondent want to all the above factors while preparing food during covid-19.
16.30%
2.45%
5%
2.45%
73.80%
classification of respondents based on factor considering from
street food vendors while preparing a food
Maintain cleanness
Washing all vegetables
Using mask and sanitizer
Maintain social distance
All of the above
48. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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Table No. 4.25
Classification of respondents based on consumption of street food during
covid-19 pandemic
Sl. No Variables No of respondents Percentage (%)
1 Strongly agree 3 3.7
2 Agree 19 23.7
3 Neutral 34 42.5
4 Disagree 17 21.3
5 Strongly disagree 7 8.8
Total 80 100
Source: survey data
Graph No. 4.25
Source: Table 4.25
Analysis and Interpretation
The table 4.25 displays that out of 80 respondents 3(3.7%) of the respondent
were strongly agree of the statement of increase in street food consumption during covid-19,
19(23.7%) of the respondents were agree, 34(42.5%) of the respondents were neutral,
17(21.3%) of the respondents were disagree and remaining 7(8.8%) of the respondents were
strongly disagree of this statement.
3.70%
23.70%
42.50%
21.30%
8.80%
classification of respondents based on consumption of street
food during covid-19 pandemic
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
49. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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Table No. 4.26
Classification of respondents based on if this pandemic will continue
consumer prefer to eat street food
Sl. No Particulars No of respondents Percentage (%)
1 Yes 36 45
2 No 44 55
Total 80 100
Source: survey data
Graph No. 4.26
Source: Table 4.26
Analysis and Interpretation
The data given in pie diagram indicate that out of 80 respondents 36(45%) of the
respondents were prefer to eat street food if tis pandemic will continue, remaining 44(55%) of
the respondents were not prefer to eat street food if this pandemic will continue.
45%
55%
classification of respondents based on if this pandemic
will continue consumers prefet to eat street food
Yes
No
50. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
D.O.S in commerce, P, G, Centre Jnanagangotri Davangere University, Chitradurga Page 49
CHAPTER 5
SUMMARY OF FINDINGS, SUGGESTIONS AND
CONCLUSION
5.1 Findings
Data collected from 80 respondent shows that people do like to eat street food
irrespective of their gender and age.
Consumers are aware of minor health issues.
They are not aware of hazardous health issues in future.
As per changes in the life style of peoples are depending on the street food as it is
increasing daily drastically.
Most of respondents were eat a street food influences on the price taste quality and
quantity.
Due to covid-19 most of consumers not prefer street food.
Street food vendors are maintain hygiene to prepare food during covid-19 because to
getting a more and more consumers.
If street food vendors falls to maintain the cleanness people will never go to street food
consuming.
Most of consumer expect from street food vendors while preparing food is maintain
cleanness, washing all vegetables using mask and sanitizer and maintain social distance
these are all factors to influence to consume the street food.
Due to covid-19 pandemic most of people never go to consume street food in their city
and they never identify the newly opened street food vending.
If this covid-19 pandemic will continues consumers will never prefer to street food.
The trend of street food during covid-19 is decrease as per the survey.
Most of respondents or consumers don’t want to prefer street food during covid-19.
The main factor that is influencing consumers to purchase street food is taste.
51. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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The street food is not at all safe to consume as through survey it is found that is is
contaminating by water, air and other factors like lack of personal hygiene among
vendors and poor storage areas etc. during this covid-19 pandemic.
5.2 Suggestions
Inspection should be done weekly by local government.
Each and every street vendors should wear gloves and mask while serving the food.
Every consumer should know the impacts of street food after consuming.
Development of infrastructure and personal hygiene should be maintained.
Street food vendors have to use of clean water and keep it inside closed pot.
The food should be prepared in a clean place sheltered from dust and sources of
contamination.
Every street food vendors have to use dust bins.
Every vendors have to maintain personal cleanliness.
Street food vendors can give more importance towards hygiene factor and food safety
which will increase the business as well as it will give more assurance to customers
while eating and ordering street food.
5.3 Conclusion
Street food is major part of Indian culture and important aspect of food supply
chain it generates the employment and contributes in formal sector of the economy due to
pandemic people are more cautious about hygiene as following hygiene and social distancing
norm are the key factors to control infection. Due to this covid-19 pandemic every business got
affected worst in hotel industry street food vendors give them confidence as well assurance for
customers that they will get safe street food to eat.
As per changes in the life styles of people especially among urban dwellers the
demand of street food is also increased to save time especially the working people and students
majorly are depending on street food which is convenient and affordable the other reason is
taste. As per the increase in the number of street food consumers health risks are also increasing
day by day due to covid-19 pandemic they cannot assure the safety of food at street.
52. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
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54. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
D.O.S in commerce, P, G, Centre Jnanagangotri Davangere University, Chitradurga Page 53
QUESTIONNAIRE
Respected Sir/Madam
I’m Arpitha N perusing M com 4th
semester in P.G. Centre jnanagangotri
chitradurga Davangere University to full fill the partial academic requirements of the
university. I have under taken project title impact of covid-19 on consumer perception towards
street food vending, I’ll be great full if you fill this qutionneries.
Thanking you, Yours faithfully,
(Ms. Arpitha)
Part – A : Demographic Information
1. Name ………………….
2. Age
a. 15 – 25 years [ ] b. 26 – 35 years [ ]
c. 36 – 45 years. [ ] d. More than 45 years [ ]
3. Gender
a. Male [ ] b. Female [ ]
4. Occupation
a. Student [ ] b.Employee in government [ ]
c. Employee in private [ ] d. Business [ ]
5. What is your monthly income
a. Less then 10000 [ ] b. 10000 to 15000 [ ]
c. 20000 to 25000 [ ] d. More than 25000 [ ]
55. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
D.O.S in commerce, P, G, Centre Jnanagangotri Davangere University, Chitradurga Page 54
6. Marital status
a. Married [ ] b. Unmarried [ ]
7. Where do you live (city) …………………..
PART- B : Research questions
8. Are you prefer street food during coivd-19
a. Yes [ ] b. No [ ]
9. Do you think the trend of street food during covid-19?
a. Increase [ ] b. Decrease [ ]
c. Stable [ ]
10. How aften do you consume street food in a week before covid-19 pandemic?
a. 1 – 2 times [ ] b. 3 – 4 times [ ]
c. 5 – 6 times [ ] d. More then 6 times [ ]
11. How aften do you consume street food in a week during this covid-19 pandemic?
a. 1 – 2 times [ ] b. 3 – 4 times [ ]
c. 5 – 6 times [ ] d. More then 6 times [ ]
12. How hygienic street foods are before covid-19 pandemic? Rate on scale
a. 0 – 25% [ ] b. 25% - 50% [ ]
c. 50% - 75% [ ] d. 75% - 100% [ ]
13. How hygienic street foods are during this covid-19 pandemic? Rate on scale
a. 0 – 25% [ ] b. 25% - 50% [ ]
56. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
D.O.S in commerce, P, G, Centre Jnanagangotri Davangere University, Chitradurga Page 55
c. 50% - 75% [ ] d. 75% - 100% [ ]
14. Street fooods are healthy before covid-19
a. Strongly agree [ ] b. Agree [ ]
c. Neutral [ ] d. Disagree [ ]
e. Strongly disagree [ ]
15. Street foods are healthy during covid-19 pandemic.
a. Strongly agree [ ] b. Agree [ ]
c. Neutral [ ] d. Disagree [ ]
e. Strongly disagre [ ]
16. Street food vendors are maintain hygienic to prepare food during this covid-19.
a. Stongly agree [ ] b. Agree [ ]
c. Neutral [ ] d. Disagree [ ]
e. Storngly disagree [ ]
17. Prices are influencing on the choice of street food during this covid-19.
a. Strongly agree [ ] b. Agree [ ]
c. Neutral [ ] d. Disagree [ ]
e. Strongly disagree. [ ]
18. Street food taste is influencing more than covid-19 for going to street food outlet.
a. Strongly agree [ ] b. Agree [ ]
c. Neutral [ ] d. Diagree [ ]
e. Strongly disagree [ ]
19. Covid-19 pandmic is influencing more for not going to street food outlet.
a. Strongly agree [ ] b. Agree [ ]
57. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
D.O.S in commerce, P, G, Centre Jnanagangotri Davangere University, Chitradurga Page 56
c. Neutral [ ] d. Disagree [ ]
e. Strongly disagree [ ]
20. Street food vendors are maintaining cleanness furing covid-19 pandemic.
a. Strongly agree [ ] b. Agree [ ]
c. Neutral [ ] d. Disagree [ ]
e. Strongly disagree [ ]
21. The quality affect the choice of street food during this covid-19
a. Strongly agree [ ] b. Agree [ ]
c. Neutral [ ] d. Disagree [ ]
e. Strongly disagree [ ]
22. The quantity affect the choice of street food during this covid-19.
a. Strongly agree [ ] b. Agree [ ]
c. Neutral [ ] d. Disagree [ ]
e. Stongly disagree [ ]
23. Factor influencing you to consume street food during this pandemic.
a. Stongly agree [ ] b. Agree [ ]
c. Neutral [ ] d. Disagree [ ]
e. Strongly disagree [ ]
24. If you are not prefer street food during this covid-19. What is the reasong behind that?
a. Cleanness [ ] b. Hygienic [ ]
c. Health purpose [ ] d. Covid-19 pandemic [ ]
e. All of the above [ ]
25. Would you buy from a newly opened street food vending in your city area during this covid-
19 pandemic.
58. Impact of Covid-19 on the Consumer Perception towards Street Food Vending
D.O.S in commerce, P, G, Centre Jnanagangotri Davangere University, Chitradurga Page 57
a. Yes [ ] b. No [ ]
26. What do you expect from street food endor while preparing a food during this covid-19?
a. Maintaining cleanness [ ] b. Washing all vehetables [ ]
c. Using mask and sanitizer [ ] d. Maintain social distance [ ]
e. All of the above [ ]
27. Increase in street food consumption during covid-19 pandemic.
a. Strongly agree [ ] b. Agree [ ]
c. Neutral [ ] d. Disagree [ ]
e. Strongly disagree [ ]
28. If this pandemic will continue. Are you prefer to eat street food?
a. Yes [ ] b. No [ ]
Date: Signature
Place: