Pantaloons Product Ranges & Competitors analysis With Max & Westside In Ethnic Range

1. Market Survey of Ethnic Wear
Division: ethnic
Brands Covered: Rangmanch, Aakriti, Trisha, Altomoda
State : Karnataka
Competitive Brand-Westside, Max

2. PRIVATE LABELS OF Ethnic WEAR
Category PANTALOONS WESTSIDE MAX
Traditional
Fusion
Sets(SKD,CKD,KP)
PLUS SIZE
RANGMANCH
AAKRITI
TRISHA
ALTO MODA
BOMBAY PAISLEY
UTSA(MNM)
VARK
MAX(Inhouse
brand)

3. Rangmanch
Brand
Product/
Category Material Price Range
Rang Manch
(Bottoms) Leggings Viscos knit 499-599 (S to XXL)
Chudidar Cotton 499-599 (XS to XXL)
Pallazo Part Polyester & Cotton 699-999 (S to XL)
899 (Polyester Printed)
799 (Cotton Printed)
699 (Cotton Printed)
Rang Manch (Top
Wear) Kurta 799-1599 (XS to XXL
Casual (Basic) Cotton/Polyster 599 (XS to XXL)
Fashion Cotton/Polyster 899-1299 (XS to XXL)
Winter
Wool blend/Cotton
blend 1300-1500 (XS to XXL)

4. Aakriti
Aakriti (Bottoms) Pallazo
100% viscose (printed),100% viscose
(printed),100% rayon (Solid),100% viscose
(printed),100% rayon (Solid) 999-1199 (S/M to L/XL)
Skirts 100% cotton 1299 (S to XXL)
short skirt 100% viscose 899 (S to XXL)
Leggings 95/5 V/Elastane 399-499 (S to XL)
Printed leggings 95/5 V/Elastane 599 (S to XL)
Aakriti (Top Wear) Basic Kurta 100% cotton
Tunic 100% viscose/100% polyster 799-1499 (XS to XXL)
Tunic with coat 100% viscose/100% polyster 1499 (XS to XXL)
Long dress 100% viscose 999,1599,1799 (XS to XXL)
Fishcut Tunic 100% viscose 1499 (XS to XXL)
Tunic with Slit 100% viscose 1499-1799 (XS to XXL)
100%polyster 1799 (XS to XXL)
Aakriti (Tops) Tops 100% Rayon, 100% Cotton, 100% Viscose 599-999 (XS to XXL)
Crop Tops 100% Cotton,100% Viscose, Polyster 699-1300 (XS to XXL)
Jacket or Shrug 100% P, 100% Rayon, 999-1499 (XS to XXL)
85% Cotton/15% Linen 999-1299 (XS to XXL)
Short Kurta Cotton, Viscose, Polyster 599 (XS to XXL)

5. Alto Moda
Alto Moda (Top
wear) Kurti long
100% cotton, 100% Rayon, (Blend : 100%
cotton & Polyster) 799-1899 (0 to 5)
kurti Short 100% cotton, 100% Polyster, 100% viscose 799-1899 (0 to 5)
Top 100% polyster, 100% viscose 499-1499 (0 to 5)
Tunic (Knitted) 100% cotton, 100% viscose 1199 (0 to 5)
Tshirt 60/40 : Cotton/Polyster 499-1299 (0 to 5)
Alto Moda
(Bottom wear) Semi Patiala 599 (1 to 5)
Leggings 95/5 : Cotton/Elastane 599 (1 to 5)
Jeans Denim 1499-2499 (0 to 5)
Track Pant 95/5 : Cotton/Spandex 749-1349 (0 to 5)
Palazzo 100% Cotton, 100% Viscose 999-1599 (0 to 5)
Capri 98/2: Cotton/Spandex 999-1849 (0 to 5)

6. Traditional(basic and basic fashion)
Rangmanch
Price range:
599(basic)
799-1299(basic
fashion)
Sizes: xs-xxl
Style: A line &
Straight
Max
Price range:
249-629(basic)
629-1699(basic
fashion)
Sizes: xs to xxl
Westside
(Bombay
Paisley)
Price range:
(basic)
299-499,
499-899(basic
fashion)
Sizes: xs to xxl

7. Traditional(fashion)
Rangmanch
Price range:899-1499
Sizes: xs - xxl
Style: A line with slit &
Straight, shrug
Fabric: 100% Polyester,
100% Viscose
BOMBAY PAISLEY
Price range:899-1499
Sizes: xs - xxl
Style: A line with slits &
Straight, tunic
Fabric: 100% cotton &
viscose
1499/-899/- 999/-
MAX
Price range:799-1499
Sizes: xs - xxl
Style: Short kurta , tunic,
straight kurta
Fabric: 100% Rayon
799/-

8. Fusion
Aakriti
Price range:699-1499
Sizes: xs - xxl
Style: A line with slit & Straight, shrug,
jacket
Fabric: 100% Polyester, 100% Viscose,100%
cotton, p/c blend
Utsa (MNM)
Price range:899-1499
Sizes: xs – xxl
Style: A line with slits & Straight, tunic
Fabric: 100% cotton & viscose

9. Fusion
Westside
999/-
Max
699/- + 499/-
Aakriti
799/-
Aakriti
399/-

10. Sets(SKD,CKD,KP)
VARK
Price range:1O99-2199
Sizes: xs – xxl
Style: Printed, With
Embroidery, Plain &
Printed Combo
Product:SKD,CKD,KP,
KD
Fabric: 100% cotton &
viscose
MAX
Price Range:1299-1999
Product: SKD,CKD,KP
Fabric: 100% cotton,
85%cotton and 15%linen
blend
Sizes: XS - XXL

11. Bottoms (Skirts)
Aakriti
Price Range:899 – 1199/-
Sizes: S to XL
Style: mid length skirts
with stripes or printed,
plain long skirts
Fabric: 100%Cotton,
100%viscose
MAX
Product: Layered Palazzo, Knee
length skirts
Price Range:799 to 999
Fabric: Cotton Polyester blend
Sizes: S to L

12. Palazzo MAX
MAX
Product: Lon skirt with slit,
Knee length skirts
Price Range:799 to 999
Fabric: Cotton Polyester
blend
Sizes: S to L

13. Westside palazzo
Westside
Product: Palazzo, dhoti salwar, crop
top
Price Range: 599 to 1299
Fabric: Cotton, cotton and linen
blend,100% viscose, 100% rayon
Sizes: S/M to L/XL

14. Bottoms (Salwar, Duppatta) MAX
MAX
Product: Salwar, duptta
Style: Printed, plain or solid
Price Range: 299/- to 399/-
Fabric: Cotton, Polyester
(Chiffon)
Sizes: S to L
Colors option: 4 (Yellow and
white)*
MAX
Product: Dhoti salwar, Palazzo
Price Range: 599 to 799
Fabric: Cotton, viscose, cotton
linen blend
Sizes: S to L
Colors Option: 3(dhoti salwar)

15. Kurti with jacket and shrugs
MAX
Product:
Price Range: 599 to 799
Fabric: Cotton, viscose,
cotton linen blend
Sizes: S to L
Colors Option: 3(dhoti
salwar)

16. Learning's
• Bottoms and palazzo were slow moving merchandise because of discount
offer was there
• Bright colors are in new trend(cheffron,pink,yellow,white,green,orange)
• Crop top and pallazzo pants with mugal and floral print
• Stripes and check in long and asymmetric kurta
• Natural fibres are more in demands like cotton and linen and their blends
• Viscose and rayon are the alternative for polyester look
• Fit is not appropriate in armhole area and low waist area as per customer
feedback

17. • We don’t have more options in skirts, duppatta, shrugs as compare
to max lifestyle and Westside.
• We don’t have white color collection in kurtas.
• Solid plain long kurtas with collar are more in demand in bright
colors (saffron, pink, yellow, white, green, orange)

18. Suggestions
Suggestions can be:
• In max lifestyle and fbb which are competitive brands they have
already displayed their new arrivals where as Trisha and Aakriti have
a lot of stock to sell.
• Customer is asking for layered Tunics with mid slit or side slits
which are not their in the stock.
• Need to bring more Fixtures specially in Trisha and Rangmanch
brand
• Core products and polyester and party wear kurties were moving
really slow
• Customers were demanding for ethnic jackets which we don’t have.

19. Thank You