this is about the new product development of a public service application

2. Introducation
I got thisideaof create a applicationof HUMANHEALTHwhichis a application
whichshowsthe relationshipbetweenthe doctorandpatient.wheneverwe visitdoctormaximumvvil
fogetour medical informationandpastprespcriptionandoperationdetails
MainlyI got the ideaof create thisapplicationbecauseof mygrandma.
Whenevershe visitsherhospital railwayhospital theirshouldcarrya bookwhichiscalledas the medical
informationof the patient.Igot a ideaeverythingIsinnovated whycantthismedical informationbook
can be convertedintoapplicationwherethe personcandirectlyaccessitbythe doctor or patientinthe
application

3. IDEA GENERATION
My ideais generatedbythe inconvenience of doctorsfornotgettingthe pastmedical
information of the patient.Because ,patientswill nothave ideawhatare the itemsordetailstobe now
whenevertheirvisitadoctor. The followingare the itemsordetailswhichasome patientsdonoare:-
 PERVIOUSPRESCRIPTION
 DIAGNOSTICREPORTS
 BLOOD GROUP
 SUGAR ANDBLOOD PERSURE
 HIV OR AIDS
 ALTERNATIVETHERAPIES(herbal medicines)
 ETC…
Thisall are the major and importantinformationthata personshouldnow orcarry the
documentswheneverhe visitadoctor.In case itis a emergencyand patientIsfall onroad due to
accident and he was takenbythe ambulance tothe hospital andthe doctor take time toknow hisbody
conditionbythe reportssome time andhe cannot now bloodgroupand tabletdetailsof the patients.
By the above information,Iwasthinkingtoinnovate a Applicationwhere the doctorcanget
to knowthe perviousdetailsof the patients.Patientscanupdate the informationin the application.
Thisapplicationcanbe access by the doctors,patientsandDiagnosticcenter.Diagnosticcentershould
have thisapplicationsothathe can uploadthe reportsof x-raysand all scanningreports.
Thisapplicationwill be the publicservice applicationwhichislinkedwiththe Adharcard
(like viae-challanapplicationwhichislinkedwiththe registrationnumberof bike) of the patients

4. IDEA SCREENING
The following stepswill screenthe service iswhatall about andhow itwil work
1. Thisapplicationisusedtoknow all medical informationandpastoperationdetailsof the
patientstothe doctor
2. Diagnosticcentershouldalsoaccessthisapplicationsotheir canuploadthe reportsof the
patients(itissomuch useful the patientcandownloadthatreportsandcan sendto the
doctor whostaysin othercountries)
3. Thisapplicationcanbe access onlydoctorsand diagnosticcenterbythe enteringthe
patientsadharcard number
4. Thisapplicationisdividedinto3types
 DOCTORS
 PATIENTS
 DIAGOSTICCENTER
5. At the presenttime everydoctorhave asmartphone andpc inthis cabinetorin the
operation theatre.Sohe can accessto thisapplicationbyeverysense . Everydoctorshould
registertothe applicationbythe adhar card and hisknow medical detailsshouldbe givenby
himself
6. Diagnosticcenterwill have apc intheiroffice sobythat theircan uploadthe reportinthe
patientsprofilebygettinghimselfregisteringbyhisadharcard detailsanddiagnosticcenter
information
7. Patientsorpeople inthe countrycannotnow the medical informationof themcanvisitnear
by governmenthospital andregisterthemself bygivingafingerprintandadharnumberby
goingon withall the checkups whichare importantforinitial needsforadoctor.
8. Rich people andactorsdo notlike tovisitthe governmenthospital cantake a reportsform
any private hospital andcanuploaditby themselvesinthe applicationbyenteringtheir
adhar card number
9. In thisapplicationthe doctorshouldfirstaskthe patientshisadharcard numberwhere
doctor getsto nowthe medical detailsof the patients thanforexample the personvisitthe
doctor because he issufferingfromfever.The doctor shouldmake prescriptioninthe
applicationbyenteringthe followingdetails
 Temperature
 Bloodpressure
 Tabletsdetails
 Injectiondetails
Andit getsdirectlyupdatedinthe patientsprofileandcanaccess inhissmartphone
by the application .If he do not have a smart phone doctorcan give a written
prescription

5. 10. In Diagnosticcenter,whenapatientcomesshouldaskhimthe adharcard numberso
whateverdoctorhave saidto take reportitsautomaticshowninthe profile becausedoctor
will postonthe patientsprofile andreportsare uploadonthe patientsprofile
Applicationusage and template steps
 The applicationisopenwill looklike this…
 Nextselectthe optionof the applicationrepresentative

6.  If the applicantselect the doctorthanhe shouldenterhis12
digitsaadharnumberforregisteringhimself
 Afterregisteringthe doctorgetsthe page where the patient
aadhar numbershouldbe takentotreat the patientandshould
fill inthe detailsof the patient

7. Concept testing
Thisconceptof applicationof medical detailshastakenthe reviewsof manytopdoctors, diagnostic
centerand commonpeople theyare asfollows
Doctors reviewsonthisapplication:-
Theysaidthat it isa useful applicationbecause it isuseful totake a fastactionon the
Emergencypatientquickactioncanbe take before the personcame andvisitthe hospital.
It ishelpful toknowthe detailsof the patientandhispastsugar or bplevel andcan get
to now whatkindof tabletsthere are usingand can be easyaccess.
Diagnosticcenterreviewsonthe application:-
It can be a easyaccessto us inthe applicationbutsome uneducatedpeople canfeelhow
it can be showthe report withoutthe paperitcan be a problem.If theirgets to know the processesof
Digital Imaging and Communications in Medicine (DICOM) than it can change the mind of
uneducated
Patient or people reviews on this application:-
Some people says it is a good method because it is a difficult to carry all the
documents without missing anything
In railways hospital patient are given a book for all their medical check ups if it is
digitalized than it will be the easy way to go hospital if we forget book also
Some uneducated people have a doubt that how can a doctor see if he do no have a
x-ray in is hand. It was happen as the diagnostic center asked

8. Business Analysis
Thisis a applicationwhichismainlyrunswiththe aadharcard so it ismostimportant
to nowthe aadhar card userinIndia.The followingpicturewill clearlyshow the aadhracarduserin the
India
In the above picture itis clearlyshow thatthe 100 out of 93 percentage people use
the aadhar card. By thiswe can aspectthe demandof the applicationuserwill be more inthe country

9. Doctors are the main sources of this application .where their paly a lead role in the
updating of the medical information of the patient in the day to day.
Indiahas one doctorfor every1,668 people,while nearlyeightlakhdoctorsacrossthe countrymay be
inactive service atpresent,the governmentsaidonFriday.
"Asper the informationprovidedbyMedical Council of India, thereare atotal 9,88,922 allopathic
doctorsregisteredwiththe state medical councilorMCI as on June 30, 2016.
"Assuming80 percent availability,itisestimatedthataround7.91 lakhdoctors may be actually
available foractive service.Itgivesadoctor populationratioof 1:1668 as per currentpopulation
estimate of 1.32 billion,"Ministerof State forHealthFagganSinghKulaste saidina writtenreplyinLok
Sabha.

10. Smartphonesuser in India are more nowadaysbutthe Indiaisalsohavingthe uneducatedpersons
(36%) andeducated(74%).The followingchartshowsthe detailsof the smartphone users
Cost factor of the application
Thisapplicationcost1.5 Crores for innovationand maintains. Thisapplication
can be marketedbythe television,social media,newspaper,announcementandotherwaysof
communication canbe cost for the developmentof the applicationaround 50 lakhs.
Profitabilityaspects
1. It can be profitable tothe governmentbecausepubliccanbe satisfiedbythe service.Indirect
governmentcanearnmore revenue formthisapplication.
2. It can be more helpful tothe patientinthe absentof the any documentorany medical
information
3. Doctor can be more benefitthanall othersbecause theirgettoknow the pervious detailsof the
patientandhe can update theirdetailsquicklyandeasily
4. Diagnosticcenterworkwill decreasesitcantake onlyfew minute touploadthe documentinthe
patients profile

11. Development
Prototype:-
Governmentshouldgive aprototype aboutthe applicationinthe medical council of
India. because itisthe governmentand publicinrelationshiptothe doctorssoit isvery
importantto knowthe decisionof the doctors.
Marketing strategy :-
The followingare the marketingstrategiesforthe application:
1. Introductionof the applicationshouldbe done Inthe live TV bythe prime ministergiving
the brief informationaboutthe applicationisall whataboutandbenefits
2. Afterthe introductionof the application,the adsshouldbe giveninthe TV’swhere the
persongetto knowaboutthe usage andbenefitsof application
3. Than it isposton the newspaperand othersocial mediasothat persongetsinformation
aboutthis
4. Some personshouldbe appointedforthe marketingof the appli9cationtothe uneducated
personbyhouse to house orarea to area.
5. Initiallysome nursesshouldbe takenonappointmentsotheircancollectthe detailsof the
people toupdate inthe applicationsuchas
 Aadharcard number
 Bloodgroup
 Sugar and BP
 Hivand aids
 Otherdetailscanbe updatedwhenthe personvisitsadoctor
6. If some people nowthe above detailscandriectopenthe applicationandupdate the
informationthisshouldalsobe saidorshouldbgiveninthe ads
Branding and labeling:-
The applicationlogowill be asthe below image

12. Governmentapproval
It is the most importanttaskinthe completionandlauchingaproductor service in
the market.The governmenthas approval forthistype of applicationbecause itcanbe more helpful to
knowa personmedical detailsatthe time of accidentorany emergencycases
The governmenthave seriouslymentionthatincase of any wronghandlingdone bythe
applicationwithdoctors,patientanddiagnosticcenterseriousactionistake onthemlike fine of an
amountand personcan be behindbarsfor 2 to 5 yearsof time .doctors and diagnosticcenterlicense
can be alsocancelled.

13. Test Marketing
Firstly,the applicationshouldbe signupbythe doctors and diagnostic centerthe
followingapointsare saidby the them:-
1. Doctors reviews”Thisapplicationissuperanditismore useful anditis veryhandle touse and
containseverysingle requrimentof the doctorto be done to the patients
2. But inthe performance of the applicationisslow because of the adsinthe application
3. Diagnosticcenteritiseasyand handle andcan give a quickreportto the personwithoutany
inconvience tothe patientnortothe doctors butsome time itis slow and serve isslow and
some aadhra card are not generatedfastthatshouldbe developed
Patientsreviews:-
 It is more easyand itis a free of cost application
 It islike donot worryif u forgetor missany documentwheneveryourvisitingadoctorlikely
some patientsays“ I have takenappointmentof doctorbutI forgetthe documentso it take
again5 days to getappointmentof the doctor”butthisapplicationmade easyintaking
appointmentandno documentwascarried
 I am a railwayemployeewe have abookwheneverwe visithospital shouldcarryit. it ishard to
carry all thisbookandthis applicationmade me easytogohospital withfree hands

14.  After enteringthe aadhracard numberof the patientthe
doctor getspage whichshowspatientsdetailslike
name,age,bloodgroup,lastupdate of the detailsanddownit
alsohave a addoptionwhere the doctorcan add the
prescriptionorreportto diagnostic.historyshow the detailsof
the patientof historyoperationandprescription
 If applicationuserselectthe optionof patientandhe enterthe
aadhar card numberand he can get the detailsof the personif
he is notregistertothis applicationhe have tofill all the
information

15.  if the applicationuserisdiagnosticcenterandhe shouldfirst
registerwithhisaadhracard than the page will explore
whichshowto enterthe patientaadharcard number
 Diagnosticcenter,Afterenterthe aadhar card numberof
the patient. the patientdetailsare exploredandwhere the
name,age,bloodgroup,doctorsreports,uploadreports

16. Commercialization
1. This applicationshouldbe releasedbythe PMof the countryon the nationalize dayso
everypersoncanget the informationaboutthisapplication
2. Some personshouldbe appointmentso thattheircan visitpeople andcanexplainthe
usage of the applicationandthe personshouldbe trainedbefore theirvisitpeople
3. How the e challanandothergovernmentapplicationare promotedinthatwayads to be
giveninthe TV,social media,publicplace andotherplaceswhere publiccanbe attracted
4. In newspaperthe informationaboutthe applicationshouldbe give soeverypeopleshould
nowthe reasonabout innovationof itandusage of it
New product or service
Finallyafterall the stagesof the new productor service development. The doctors
and patientrelationshipcanbe paperlessbythe application HUMANHEALTH