SlideShare a Scribd company logo
1 of 9
Download to read offline
Aristotle’s Model of Persuasion-
BMW i3
Advertisement
Presented by-
Pranish Naoghare
BIMTECH, Greater Noida.
Advertisement
Target Audience
• Slightly more well-off individuals.
• Strong supporters of sustainable living.
• Individuals not willing to compromise in terms of driving sensation
and luxury product experience.
Aristotle’s Persuasion Principles
LOGOS
• All Electric
• Build in Wind Powered factory
• Carbon Fiber body
• Empty hood
• “Big ideas take a little getting used to”
PATHOS
• Humor
• Sympathy
• Desire
ETHOS
• Celebrity Endorsement-
Katie Couric and Bryant
Gumbel
Cialdini’s Principles of Persuasion
• Reciprocity- Offering an exclusive product
• Commitment & Consistency- Encouraging use of Electric cars
• Social Proof- Katie Couric and Bryant Gumbel (American Journalists
and hosts)
• Authority- Brand name.
• Liking- Physical attractiveness
• Scarcity- Utilizing competitions.
Any Questions?
Thank You!

More Related Content

Similar to Aristotle's Model of Persuasion

Marketing research_Concept testing
Marketing research_Concept testingMarketing research_Concept testing
Marketing research_Concept testing
Amritha Siddharth
 
The Future of the Automobile V5B
The Future of the Automobile V5BThe Future of the Automobile V5B
The Future of the Automobile V5B
Jeremie Sterlin
 

Similar to Aristotle's Model of Persuasion (20)

BMW Group - Arber Hoxhallari
BMW Group - Arber HoxhallariBMW Group - Arber Hoxhallari
BMW Group - Arber Hoxhallari
 
Bmw
BmwBmw
Bmw
 
Bmw x6 marketing
Bmw x6 marketingBmw x6 marketing
Bmw x6 marketing
 
New 3 ws upside down
New 3 ws upside downNew 3 ws upside down
New 3 ws upside down
 
Business of supercars
Business of supercarsBusiness of supercars
Business of supercars
 
Moving Minds.pptx
 Moving Minds.pptx Moving Minds.pptx
Moving Minds.pptx
 
futuristic vehicles
futuristic vehiclesfuturistic vehicles
futuristic vehicles
 
Hero honda
Hero hondaHero honda
Hero honda
 
Chevrolet camaro
Chevrolet camaroChevrolet camaro
Chevrolet camaro
 
Audi case study
Audi case studyAudi case study
Audi case study
 
Edu plan 2019 rev "J"
Edu plan 2019 rev "J"Edu plan 2019 rev "J"
Edu plan 2019 rev "J"
 
Sharing session: Pitching (A.J. Alimin, UTHM)
Sharing session: Pitching (A.J. Alimin, UTHM)Sharing session: Pitching (A.J. Alimin, UTHM)
Sharing session: Pitching (A.J. Alimin, UTHM)
 
Marketing research_Concept testing
Marketing research_Concept testingMarketing research_Concept testing
Marketing research_Concept testing
 
Marketing strategy presentation
Marketing strategy presentation Marketing strategy presentation
Marketing strategy presentation
 
PEST & Porter’s five force analysis on two wheeler industry
PEST & Porter’s five force analysis on two wheeler industryPEST & Porter’s five force analysis on two wheeler industry
PEST & Porter’s five force analysis on two wheeler industry
 
The Future of the Automobile V5B
The Future of the Automobile V5BThe Future of the Automobile V5B
The Future of the Automobile V5B
 
Tata Motors
Tata MotorsTata Motors
Tata Motors
 
Harley davidson’s Focus Strategy - BS sem 3
Harley davidson’s Focus Strategy - BS sem 3Harley davidson’s Focus Strategy - BS sem 3
Harley davidson’s Focus Strategy - BS sem 3
 
What’s ailing retail today
What’s ailing retail todayWhat’s ailing retail today
What’s ailing retail today
 
Edu plan 2019. cont, rev "j"pdf
Edu plan 2019. cont, rev "j"pdfEdu plan 2019. cont, rev "j"pdf
Edu plan 2019. cont, rev "j"pdf
 

Recently uploaded

Pakistani Call girls in Deira 0567006274 Deira Call girls
Pakistani Call girls in Deira 0567006274 Deira Call girlsPakistani Call girls in Deira 0567006274 Deira Call girls
Pakistani Call girls in Deira 0567006274 Deira Call girls
Monica Sydney
 
Dubai Call girls Service 0524076003 Call girls in Dubai
Dubai Call girls Service 0524076003 Call girls in DubaiDubai Call girls Service 0524076003 Call girls in Dubai
Dubai Call girls Service 0524076003 Call girls in Dubai
Monica Sydney
 

Recently uploaded (20)

Exclusive Ahmedabad Call Girls 💯Call Us 🔝 6378878445 🔝 💃 Top Class Call Girl...
Exclusive  Ahmedabad Call Girls 💯Call Us 🔝 6378878445 🔝 💃 Top Class Call Girl...Exclusive  Ahmedabad Call Girls 💯Call Us 🔝 6378878445 🔝 💃 Top Class Call Girl...
Exclusive Ahmedabad Call Girls 💯Call Us 🔝 6378878445 🔝 💃 Top Class Call Girl...
 
Call Girls Surat Just Call 8617370543 Top Class Call Girl Service Available
Call Girls Surat Just Call 8617370543 Top Class Call Girl Service AvailableCall Girls Surat Just Call 8617370543 Top Class Call Girl Service Available
Call Girls Surat Just Call 8617370543 Top Class Call Girl Service Available
 
Call girls Service Khammam - 9332606886 Rs 3000 Free Pickup & Drop Services 2...
Call girls Service Khammam - 9332606886 Rs 3000 Free Pickup & Drop Services 2...Call girls Service Khammam - 9332606886 Rs 3000 Free Pickup & Drop Services 2...
Call girls Service Khammam - 9332606886 Rs 3000 Free Pickup & Drop Services 2...
 
Bhubaneswar🌹Call Girls Kalpana Mesuem ❤Komal 9777949614 💟 Full Trusted CALL ...
Bhubaneswar🌹Call Girls Kalpana Mesuem  ❤Komal 9777949614 💟 Full Trusted CALL ...Bhubaneswar🌹Call Girls Kalpana Mesuem  ❤Komal 9777949614 💟 Full Trusted CALL ...
Bhubaneswar🌹Call Girls Kalpana Mesuem ❤Komal 9777949614 💟 Full Trusted CALL ...
 
Ambassa Escorts | 8617370543 call girls service for all Users
Ambassa Escorts | 8617370543 call girls service for all UsersAmbassa Escorts | 8617370543 call girls service for all Users
Ambassa Escorts | 8617370543 call girls service for all Users
 
Call Girls Kozhikode - 9332606886 Our call girls are sure to provide you with...
Call Girls Kozhikode - 9332606886 Our call girls are sure to provide you with...Call Girls Kozhikode - 9332606886 Our call girls are sure to provide you with...
Call Girls Kozhikode - 9332606886 Our call girls are sure to provide you with...
 
📞 Contact Number 8617370543VIP diu Call Girls
📞 Contact Number 8617370543VIP diu Call Girls📞 Contact Number 8617370543VIP diu Call Girls
📞 Contact Number 8617370543VIP diu Call Girls
 
Pakistani Call girls in Deira 0567006274 Deira Call girls
Pakistani Call girls in Deira 0567006274 Deira Call girlsPakistani Call girls in Deira 0567006274 Deira Call girls
Pakistani Call girls in Deira 0567006274 Deira Call girls
 
Call Girls In Gorakhpur Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...
Call Girls In Gorakhpur Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...Call Girls In Gorakhpur Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...
Call Girls In Gorakhpur Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...
 
Book ☎️ 8617370543 Call Girls in Bharuch and escort services 24x7
Book ☎️ 8617370543 Call Girls in Bharuch and escort services 24x7Book ☎️ 8617370543 Call Girls in Bharuch and escort services 24x7
Book ☎️ 8617370543 Call Girls in Bharuch and escort services 24x7
 
Tapi Escorts | 8617370543 call girls service for all Users
Tapi Escorts | 8617370543 call girls service for all UsersTapi Escorts | 8617370543 call girls service for all Users
Tapi Escorts | 8617370543 call girls service for all Users
 
Top IPTV Subscription Service to Stream Your Favorite Shows in 2024.pdf
Top IPTV Subscription Service to Stream Your Favorite Shows in 2024.pdfTop IPTV Subscription Service to Stream Your Favorite Shows in 2024.pdf
Top IPTV Subscription Service to Stream Your Favorite Shows in 2024.pdf
 
Call girls Service in Deira 0507330913 Deira Call girls
Call girls Service in Deira 0507330913 Deira Call girlsCall girls Service in Deira 0507330913 Deira Call girls
Call girls Service in Deira 0507330913 Deira Call girls
 
Bhubaneswar🌹Call Girls Patia ❤Komal 9777949614 💟 Full Trusted CALL GIRLS IN b...
Bhubaneswar🌹Call Girls Patia ❤Komal 9777949614 💟 Full Trusted CALL GIRLS IN b...Bhubaneswar🌹Call Girls Patia ❤Komal 9777949614 💟 Full Trusted CALL GIRLS IN b...
Bhubaneswar🌹Call Girls Patia ❤Komal 9777949614 💟 Full Trusted CALL GIRLS IN b...
 
Call Girls In Amreli Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service Enjoy...
Call Girls In Amreli Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service Enjoy...Call Girls In Amreli Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service Enjoy...
Call Girls In Amreli Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service Enjoy...
 
Hire 💕 8617370543 Auraiya Call Girls Service Call Girls Agency
Hire 💕 8617370543 Auraiya Call Girls Service Call Girls AgencyHire 💕 8617370543 Auraiya Call Girls Service Call Girls Agency
Hire 💕 8617370543 Auraiya Call Girls Service Call Girls Agency
 
Himmatnagar 💋 Call Girl (Love) 8617370543 Call Girls in Himmatnagar Escort Se...
Himmatnagar 💋 Call Girl (Love) 8617370543 Call Girls in Himmatnagar Escort Se...Himmatnagar 💋 Call Girl (Love) 8617370543 Call Girls in Himmatnagar Escort Se...
Himmatnagar 💋 Call Girl (Love) 8617370543 Call Girls in Himmatnagar Escort Se...
 
Dubai Call girls Service 0524076003 Call girls in Dubai
Dubai Call girls Service 0524076003 Call girls in DubaiDubai Call girls Service 0524076003 Call girls in Dubai
Dubai Call girls Service 0524076003 Call girls in Dubai
 
Vip Call Girls Bhubaneswar 🐱‍🏍 9777949614 Independent Escorts Service Bhubane...
Vip Call Girls Bhubaneswar 🐱‍🏍 9777949614 Independent Escorts Service Bhubane...Vip Call Girls Bhubaneswar 🐱‍🏍 9777949614 Independent Escorts Service Bhubane...
Vip Call Girls Bhubaneswar 🐱‍🏍 9777949614 Independent Escorts Service Bhubane...
 
Turbhe Female Escorts 09167354423 Turbhe Escorts,Call Girls In Turbhe
Turbhe Female Escorts 09167354423  Turbhe Escorts,Call Girls In TurbheTurbhe Female Escorts 09167354423  Turbhe Escorts,Call Girls In Turbhe
Turbhe Female Escorts 09167354423 Turbhe Escorts,Call Girls In Turbhe
 

Aristotle's Model of Persuasion