More Related Content Similar to Aristotle's Model of Persuasion (20) Aristotle's Model of Persuasion1. Aristotle’s Model of Persuasion-
BMW i3
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Presented by-
Pranish Naoghare
BIMTECH, Greater Noida.
3. Target Audience
• Slightly more well-off individuals.
• Strong supporters of sustainable living.
• Individuals not willing to compromise in terms of driving sensation
and luxury product experience.
5. LOGOS
• All Electric
• Build in Wind Powered factory
• Carbon Fiber body
• Empty hood
• “Big ideas take a little getting used to”
7. Cialdini’s Principles of Persuasion
• Reciprocity- Offering an exclusive product
• Commitment & Consistency- Encouraging use of Electric cars
• Social Proof- Katie Couric and Bryant Gumbel (American Journalists
and hosts)
• Authority- Brand name.
• Liking- Physical attractiveness
• Scarcity- Utilizing competitions.