2. Problem Statement*
*As perAppendix 1.1
I am a regular tea consumer who drinks tea for
relaxation.
I am trying to consume tea at nearby chaiwallahs in
limited time,
But it’s unhygienic and crowded at these shops
which makes me feel loose both on time and health.
3. Customer Insight from Discovery
Tea Drinking
Frequency/ day
The Age Demographics
Chai Delivery at doorstep
preferred by 67% of the
respondents
73% of the respondents
willing to pay up to Rs 20
for a cup of tea
Less than 20% of theSample size: 148
4. The Core Value Proposition
For the time constrained customer of today
Who are dissatisfied with unhygienic,
overcrowded and inconvenient chaiwallahs
Our product is a an online chai delivery app
That provides hygienically prepared chai at your
office-desk/ doorstep
Unlike the unhygienic, inconvenient and crowded
chaiwallah
5. The Model
Order
Customer, just out
of bed doesn’t want
Orders it on a
mobile app
Nearby kiosk
receives the order
Kiosk deploys a
person with tea
Delivers tea at
customer’s
doorstep
no frills quick
tea
@ your doorstep
6. MVP – Problem Validation
Qty 2+1
Price xxx
Order
Cut 25 20
Herbal
Drop at B-26, Bhavan’s
Cash on Delivery
User already a member | Preferred
address & mode of payment pre-
selected
Can scroll horizontally for variety
Stroke up your thumb to increase qty
Stroke down to decrease qty
Press ORDER now!
7. MVP – Problem Validation
Your tea will be
delivered in 20
mins
Order ID - 1012
Alter
New
Order
Track
Feedba
ck
Click on the feedback button at the top right to read Us
Feedback
• Can’t wait for 20 mins., it’s not good
for the people who want to have tea
instantly. Morning peopleYes!
• Need company to drink tea with, can I
now see who else is ordering around
me?
• Can I have coffee instead?
• Yeah I’m happy as long as hygiene is
taken care of. Plus its convenient!
• Wow!This works out so well for me..
8. OUR LEARNINGS
Build
MeasureLearn
• We built and measured the model as per the
survey outcomes and continuous problem
validation
• Learning was the most important aspect of
of this entire activity. Following are 3 major
learnings:
• Knowing your customer is a must! We
We observed a good lot of people in our
customer notebook who were not our
customers. So, know who to interview!
• If you have to alter your problem
statement, either your survey outcome or
the set of respondents is wrong
• We built and evolved the MVP with the
9. Thank You
Request you to please give a feedback of our
approach
Email Id: pgp14.Prabhav@spjimr.org
10. Appendix 1.1
Who? What are they
trying to do?
What problem
or barrier?
Where is it
occurring?
When does it
happen?
Why does it
happen?
How do they
deal with it?
Ankur To get refreshed and
throat. No harm
Small break, hot tea
difficult to consume
When the stall is
crowded
NA Not a regular tea
drinker
Take a cold beverage
Suraj To freshen up my mind Doesn’t like if water
content in tea is more
NA NA Consume tea and
don’t go back
Priyabrat Peace of mind Hygiene, cost NA NA Because the place is
dirty
Avoid those places
Savneet Break time to freshen-
up
Hygiene, place to sit NA NA Time crunch Compromise
Rohhit Break and peace of
mind
Flavor, hygiene, crowd NA All the times I want to
have tea
You don’t know how
the quality will be. Just
want tea
Can walk an extra mile
for tea
Vishakha Head ache and stress,
for company
Taste and smell, plus
smokers nearby
NA NA Quality varies and
smokers drink tea with
a smoke
Only one specific place
and stand a little away
Mohit In the morning, wake
up tea
Availability, having
someone as company
NA NA Because people don’t
wake up in the
morning
Don’t drink
Part of the Consumer Notebo
