The Hispanic Sports Marketing Forum explored insights and best practices on how best to use sports content to connect with the exploding Hispanic demographic. The Hispanic Sports Marketing Forum took place on Sept. 14 and was organized in conjunction with Portada’s Tenth Annual Hispanic Advertising and Media Conference on Sept. 15, at the same venue. Produced by Portada and MediaPost.

2. SETTING THE STAGE
1:25 PM – 1:30 PM
PANELISTS:
Ximena Cassab
Portada
Editor and Writer
@XCassab
Ross Fadner
MediaPost
Director, Event Programming,
@MediaPost

3. LIVE - SPORTS: WHERE TECH MEETS MARKETING
1:30 PM – 2:15 PM
MODERATOR:
Kyle Harris, EVP, The Mundial Group
PANELISTS:
Neha Misra
Mbuy
Vice President, Strategy and Analytics
@MBUYADVANTAGE
Andy Wasef
ESP Properties
Managing Director, Digital & Consulting Strategy
@andywasef
Gary Tribolet
YipTV
CMO
@garytrib
Jed Corenthal
OTT Studios
Chief Operating Officer

4. MULTICULTURAL IS THE NEW MAINSTREAM: HOW A MAJOR MARKETER USES
SOCCER AND OTHER SPORTS TO REACH MILLENNIALS
2:15 PM – 3:00 PM
PRESENTER:
Javier Delgado Granados, Group Director Multicultural,
Coca-Cola
@javiermdelgado

5. LEVERAGING SOCCER CONTENT: To reach multicultural
audiences.
3:00 PM – 3:45 PM
MODERATOR:
Jonathan Patton, VP of Sales & Partnership, H Code Media
PANELISTS:
Emma Velez
AT&T Entertainment Group
Diversity Advertising
@ATT
Ed Carias
El Jimador Tequila
Senior Brand Manager
@edc54
Camilo Durana
MLS
VP Property and Commercial
@camilo_durana
Edwin Hincapie
Heineken
Multicultural Marketing Manager
@EdwinH28

6. COFFEE BREAK
3:45 PM

7. TOP SPORTS CAMPAIGN AWARD
4:20 PM – 4:30 PM

8. TOP SPORTS CAMPAIGN
Nominations are accepted for agencies (include the brand in the
nomination), brands and media properties (include the
client/agency in the nomination) that have done outstanding
and innovative campaigns targeting multicultural audiences in
2016 using sports related content. The campaign should have
both a paid media element (advertising) as well as a content
marketing element (owned and earned media).

9. TOP SPORTS CAMPAIGN
2016 Finalists
• Copa Coca-Cola
• Bones Love
• MilkWestern Union Digital: Be Futbol Campaign

10. TOP SPORTS CAMPAIGN
2016 Winner
MilkWestern Union Digital: Be Futbol Campaign

11. E-SPORTS: THE NEW FRONTIER FOR BRANDS AND SPORTS
PROPERTIES
4:30 PM – 5:15 PM
INTRO: E-SPORTS 101
Stuart Lipson, Executive Director, E-Sports Advertising Bureau
ON-STAGE CONVERSATION BETWEEN:
Josh Spiegelman
Mindshare Spotlight, Mindshare NA.
Managing Director
@Mindshare_NA
Andrew Benfer
Whistle Sports
Director Brand Partnerships
@WhistleSports

12. MARKETING ENTERTAINMENT AND SPORTS PROPERTIES TO
MULTICULTURAL AUDIENCES
5:15 PM – 6:00 PM
MODERATOR:
Eduardo Perez, Partner, PM3
@pm3agency
PANELISTS:
Dominic Curran
Synergy US
CEO
@synergydom
Stephanie Borges
Six Flags
VP North America Strategic Marketing and
Partnerships
@morsecode9
Maria Teresa Garcia Rosell,
Anheuser-Busch
Senior Marketing Director
@AnheuserBusch
Alice Ovadia
TruMC
VP Brand Media
@AliOvadia

13. ADJOURNMENT
6:00 PM
Join us next September!
#Portada17 will take place on
Sept. 13-14, 2017