Omega-3 DHA Nutrition & Application - Nutrition SC Bangkok Seminar 18 Sep 2008 by PLPek
1. Omega 3 DHA
Nutrition and Application
Presented by
Nutrition SC Thailand Customer Seminar
Landmark Hotel, Bangkok
18-19 September 2008
Poh Len Pek
GM Sales & Marketing
2. Poh Len Pek GM Sales & Marketing
1. About Nu-Mega Ingredients
• DHA from Albacore Tuna Oil
• Production Process
2. Importance of Omega-3s for Health
• The Science on Health Benefits
• Recommended Daily Intake & Consumer Nutrition Gap
3. Omega-3 Fortified Foods Market Trends
• Global - Launches, Top Product Categories, Regions
• Trends in Asia Pacific and Thailand
• Products and Health Claims (Foods & Supplements)
4. Applications
• Key Considerations
• Critical Success Factors
• Examples - Fortified Foods, Beverage and Supplements
5. Nu-Mega DHA Advantage
3. Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients
100% Australian Company
ASX-Listed parent – Clover Corporation
20 Years history
1988-1999 2003-2007 2008->
• Clover Corp
Started in 1988
Listed ASX 1999
• JV with Heinz =
Nu-Mega Lipids
• Clover Corp JV with
Food Spectrum = Nu-
Mega Ingredients
• Clover Corp as Nu-
Mega Production & QA
• Food Spectrum as Nu-
Mega sales, marketing
& distribution
• Nu-Mega Ingredients became
100% subsidiary Clover Corp
(Nov 07)
• New Brisbane Application Lab
(Jun08)
• New GM Sales & Marketing
(Jun08)
• New Clover Corp Innovation
Manager (Jul08)
• Clover Corp JV with
Future Food
Ingredients = Nu-Soya
sales & marketing
2006->
4. Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients
4
- 3 major Australian Cities
Applications, R&D
Nu-Soya Production
Sales
Sales & Marketing
Logistics
Omega-3 Production & QA
Microencapsulation
at Murray Goulburn
Nutritionals plant
5. Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients
• Tuna Oil Refinery in Altona, 20” from Melbourne CBD
• Only process DHA tuna oil
=> OU KOSHER and HALAL certified
Head Office & Factory
6. Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients
• Eight Mile Plains, 40” from Brisbane CBD
• New Laboratory & Office
• 8 FT and PT Technologists & Technicians
Application R&D in Brisbane
7. Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients Sales Office Agents
Sales Office Manufacturing Site Agents
Chicago
London
Brisbane
Sydney
Melbourne
Nutrition SC
8. Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients Australian Customers
9. Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients
9
• StarKist Samoa
• In Pago Pago, American Samoa in Pacific Oceans
• Dedicated tuna cannery (950T/day)
• USA No.2 Consumer Tuna brand
• Exclusive long term
supply agreement
• OU Kosher certified
Nu-Mega invested in
equipment to process
cannery by-product into
crude tuna oil that is
shipped to Australia.
Exclusive Crude Tuna Oil Supply
10. Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients
X
11. Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients
• Albacore Tuna Thunnus alalunga
11
• Tuna catch consists:
• 50% Yellowfin and Albacore Tuna
• 50% Skipjack/bonito
• High proportion (25%) of Albacore species underpin the
consistently high DHA content (over 25%) and very high (more
than 4.5:1) DHA:EPA ratios in Nu-Mega Omega-3 oils and
Driphorm HiDHA powders. No other companies have access to
such raw materials.
• Entrails are removed and not processed
• This significantly reduces heavy metal and
other potential contaminants.
• Heavy metals have never been detected in
the starting crude tuna oils since Nu-Mega
began refining operations in 1998.
12. Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients
Tuna >25% DHA, >4.5DHA:1EPA
50%
global
catch
13. Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients StarkistTunaProcessing
Canned
Meat
Cook
Separate
FilletSeparate Cook Grind
Conc-
entrate
Purify
Oil
Packaging
Cool
Frozen
Fish
Thaw
Heads &
Viscera
Removal Cook
VisceraReject Fish
Scraps
To Australia
To Fish
Meal Drier
Heads
To Boiler Fuel
Waste WaterWaste Water
Conc-
entrate
Waste
Water
To Boiler
Fuel
15. Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients
ü Outcomes:
ü Low fish odour
ü Low fish taste
ü Reduction in FFA
ü Environmental contaminant reduction
16. Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients
• Dichloro-Diphenyl-Trichloroethane (DDT) is the most persistent
organochloride pesticide found within Nu-Mega crude tuna oil.
• Total DDT = sum of all DDT, DDE and DDD isomers
• Evaluation of first nine batches of Steam Deodorised tuna has found
average reduction of Total DDT to be >75%.
• Samples of pre-deodorised and post-deodorised batch samples for
the first nine batches:
• Analysed by CLF environmental residues laboratory in Germany
• Results in following graph
17. Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients
0
10
20
30
40
50
60
Total DDT (ppb)
Nu-Mega Tuna Oil Batch no.
Total DDT (before) Total DDT (after)
ND NDND NDND ND
ND = Not Detected
(Below level of quantitation <5ppb)
EU MRL (10ppb)
Australian FSANZ
MRL (50ppb)
EU Customer
Tuna Oil spec
MRL (40ppb)
19. Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients Certifications
ü Registered Fish Exporter – Health Certificates
ü Halal Certification Authority Australia
ü Islamic Coordinating Council of Australia (JAKIM)
ü Kashrut London Beth Din
20. Poh Len Pek GM Sales & Marketing
1. About Nu-Mega Ingredients
• DHA from Albacore Tuna Oil
• Production Process & Quality Assurance
2. Importance of Omega-3s for Health
• The Science on Health Benefits
• Recommended Daily Intake & Consumer Nutrition Gap
3. Omega-3 Fortified Foods Market Trends
• Global - Launches, Top Product Categories, Regions
• Trends in Asia Pacific and Thailand
• Products and Health Claims (Foods & Supplements)
4. Applications
• Key Considerations
• Critical Success Factors
• Examples - Fortified Foods, Beverage and Supplements
5. Nu-Mega DHA Advantage
21. Poh Len Pek GM Sales & Marketing21
human
breast milk,
tuna
cod liver,
mackerel,
herring,
salmon,
sardine.
human
breast milk,
tuna,
organ meats,
mackerel,
salmon,
sardines
eggs.
22. Poh Len Pek GM Sales & Marketing22
They are Important for our Health
23. Poh Len Pek GM Sales & Marketing 23
ü COGNITIVE HEALTH
Brain Development
and Mental Function
ü VISION
Visual Developmental,
Functioning and Maintenance
ü HEART HEALTH
Cardiovascular health and
disease prevention/recovery
24. Poh Len Pek GM Sales & Marketing
• Positive effect on rheumatic arthritis
• Positive effect on asthma
ü JOINT HEALTH
Ongoing research to quantify and validate likely benefits in
treatment/prevention of:
• ADHD – Attention Deficit Hyperactivity Disorder
• Alzheimer’s Disease
• Schizophrenia
• Depression
• Dyslexia
• Cancer
28. Poh Len Pek GM Sales & Marketing 28
To help communicate understandable Health messages on long chain
Omega-3s, Nu-Mega became a Founding Member of 2 organizations.
The organizations educate consumers by communicating the latest
science and research on long chain Omega-3s and the health outcomes
29. Poh Len Pek GM Sales & Marketing
0
100
200
300
400
500
600
Am
erHA
2003FAO
/W
HO
2003
ISSFAL
2004UK
SACN
2004
M
ofHealth
Japan
2005
USFDA
2005
NH
M
RC
2006
AustHF
2008
mgLCPUFA(EPA+DHA)/day
* * Averaged across gender
Mostadvocate 500 mg EPA+DHA per day
30. Poh Len Pek GM Sales & Marketing
*
* DHA recommendation only
0
200
400
600
800
1000
Amer HA
2003
FAO/WHO
2003
ISSFAL
2004
UK SACN
2004
M of Health
Japan
2005
USFDA
2005
NHMRC
2006
Aust HF
2008
mgLCPUFA(EPA+DHA)/day
Adults
Adults with CHD
Men
Women
Children
Toddlers
Infants
Pregnant/lactating women
Adults withCHD: 1000 mg EPA+DHA per day
31. Poh Len Pek GM Sales & Marketing
• Biochemical pathways of both Omegas share common enzymes
• But modern foods are high in Omega-6 and low in Omega-3
Substantially higher Omega-6 intake results in inefficient conversion of
dietary short chain Omega-3 fatty acids (ALA)
An imbalance towards Omega-6 leads to a marked increase in dietary
diseases such as cancer, heart, stroke, diabetes, arthritis, and skin
disorders.
Ratio
n-3:n-6
Australia 1 : 9 Meyer BJ et al quoted in Pacifc Lipids Conference (2003)
UK 1 : 5.7 MAFF (1997) quoted in BNF (1999)
UK 1 : 6.9 Gregory, Foster, Tyler et al (1990) quoted in BNF (1999)
USA 1 : 9.8 Kris-Etherton, Taylor, Yu-Poth et al (2000)
USA 1 : 16.7 Simonopoulos (2001)
Japan 1 : 4 Sugano and Hirohara (2000)
Japan 1 : 4.0-4.5 Okita, Yoshida, Yamamot et al (1995)
Country Reference
32. Poh Len Pek GM Sales & Marketing 32
• InternationalSociety for the Study of FattyAcids
and Lipids (ISSFAL)
Recommends an Adequate Daily Intake for Healthy
Adults a ratio of approximately
1:2 Omega-3 to Omega-6
• WHO recommendationfor Infants
Infants should also receive significant intakes of AA.
This increases ISSFAL ratio of
Omega-3 : Omega-6
up to 1:5 for infants
34. Poh Len Pek GM Sales & Marketing
1. About Nu-Mega Ingredients
• DHA from Albacore Tuna Oil
• Production Process & Quality Assurance
2. Importance of Omega-3s for Health
• The Science on Health Benefits
• Recommended Daily Intake & Consumer Nutrition Gap
3. Omega-3 Fortified Foods Market Trends
• Global - Launches, Top Product Categories, Regions
• Trends in Asia Pacific and Thailand
• Products and Health Claims (Foods & Supplements)
4. Applications
• Key Considerations
• Critical Success Factors
• Examples - Fortified Foods, Beverage and Supplements
5. Nu-Mega DHA Advantage
35. Poh Len Pek GM Sales & Marketing35
Global
+457% increase
in new Omega-3 products
launched last 5 years
Asia Pacific
+203% increase
in Foods, Vitamins & Supplements
Thailand
Rank 8 /13 Asian countries
36. Poh Len Pek GM Sales & Marketing
Products Containing Omega-3, All Food and Non-Food FMCG Products,
Global (no. of new products, Jan 2003 – Dec 2007)
Date Number of
Product
Launches
2003 459
2004 809
2005 1,279
2006 2,113
2007 2,560
All FMCG Products
37. Poh Len Pek GM Sales & Marketing
Products Containing Omega-3, All Food and Non-Food FMCG
Products, Global (no. of new products, Jan 2003 – Dec 2007)
All FMCG Products
Food and Non-Food
38. Poh Len Pek GM Sales & Marketing
Global Regions
Products Containing Omega-3, Food Products and
Vitamin & Supplements, Global
(% of new products, Jan 2003 – Dec 2007)
Top 10 Countries
Products Containing Omega-3, Food Products and
Vitamin & Supplements, Global
(no. of new products, Jan 2003 – Dec 2007)
39. Poh Len Pek GM Sales & Marketing
Date Number of
Product
Launches
2003 114
2004 171
2005 177
2006 229
2007 346
Products Containing Omega-3, Food Products
and Vitamin & Supplements, Asia Pacific
(no. of new products, Jan 2003 – Dec 2007)
40. Poh Len Pek GM Sales & Marketing
Countries – Asia Pacific
Products Containing Omega-3, Food Products
and Vitamin & Supplements, Global
(no. of new products, Jan 2003 – Dec 2007)
41. Poh Len Pek GM Sales & Marketing
Top 10 Categories
Products Containing Omega-3, Food Products
and Vitamin & Supplements, Asia Pacific
(no. of new products, Jan 2003 – Dec 2007)
Fish, Meat
and
Egg
Products
Baby FoodDairy
Healthcare
Sauces &
Seasonings
Bakery
Snacks
Meals &
Meal Centres
Breakfast
Cereals
Side
Dishes
Top 10 Sub-Categories
Products Containing Omega-3, Food Products and
Vitamin & Supplements, Global
(no. of new products, Jan 2003 – Dec 2007)
42. Poh Len Pek GM Sales & Marketing
Products Containing Omega-3, Food Products and Vitamin & Supplements, Thailand
(no. of new products, Jan 2003 – Dec 2007)
Foods, Vitamins and Supplements
43. Poh Len Pek GM Sales & Marketing
2nd Fish,
Meat &
Egg
Products
3rd
Dairy
Bakery
Healthcare
Snacks
Meals&
Meal
Centres
Breakfast
Cereals
All Categories
Products Containing Omega-3, Food Products and Vitamin & Supplements, Thailand
(% of new products, Jan 2003 – Dec 2007)
45. Poh Len Pek GM Sales & MarketingSource: AC Nielsen Data 2006-7
Categories High Performing Sub-categories
US$300m 7%growth
Rank 6th global
Rank 6th global
US$150m 1%growth
US$300m 16%growth
Milk/Cream/Substitutes
Rank 3rd global
US$392m 3%growth
Probiotic Drinks
Rank 10th global
US$110m 13%growth
46. Poh Len Pek GM Sales & Marketing
-
200
400
600
800
1,000
1,200
Bottled
Water
Functional
Drinks
Fruit/Veg
Juice
RTD Tea RTD Coffee Asian
Specialty
Drinks
USD $M
2006 2010
47. Poh Len Pek GM Sales & Marketing
1. About Nu-Mega Ingredients
• DHA from Albacore Tuna Oil
• Production Process & Quality Assurance
2. Importance of Omega-3s for Health
• The Science on Health Benefits
• Recommended Daily Intake & Consumer Nutrition Gap
3. Omega-3 Fortified Foods Market Trends
• Global - Launches, Top Product Categories, Regions
• Trends in Asia Pacific and Thailand
• Products and Health Claims (Foods & Supplements)
4. Applications
• Key Considerations
• Critical Success Factors
• Examples - Fortified Foods, Beverage and Supplements
5. Nu-Mega DHA Advantage
56. Poh Len Pek GM Sales & Marketing
1. About Nu-Mega Ingredients
• Omega 3 DHA from Albacore Tuna Oil
• Production Process & Quality Assurance
2. Importance of Omega-3s for Health
• The Science on the Health Benefits
• Recommended Daily Intake & Consumer Nutrition Gap
3. Omega-3 Fortified Foods Market Trends
• Global Launches, Top Product Categories, Regions
• Trends in Asia Pacific and Thailand
• Products and Health Claims (Foods & Supplements)
4. Applications
• Key Considerations
• Critical Success Factors
• Examples - Fortified Foods, Beverage and Supplements
5. Nu-Mega DHA Advantage
58. Poh Len Pek GM Sales & Marketing
58
• Highest natural DHA Content (up to 26%)
• Total Omega-3 content typically 34%
• Lower DHA content (8-23%) Vs Tuna Oil
• Therefore cheaper than Pure Tuna Oil
• Produced from Fermentation
• Highest DHA concentration (up to 43%)
• Projected to grow the strongest
• Plant Source
• Cheapest Source of Omega-3
• Used where Vegan option is preferred
59. Poh Len Pek GM Sales & Marketing
59
Low
• 20-40%
(Nu-Mega)
Medium
• 40-70%
High
• 70-90%
60. Poh Len Pek GM Sales & Marketing
60
Source DHA:EPA ratio Status Total n-3 Typical Use
Mature
Mother’s milk
5:1
Tuna oil 25 to 27: 5 to 7 prized 33-37 Infant formula
Fish oil 12:18 common 33-37 Supplements
Sardine oil 14:14 common 35 Supplements
Anchovy oil 12:18 cheapest 35 Animal Feeds
Algal oil 100%DHA expensive 40 Vegan, Infant
Formula
61. Poh Len Pek GM Sales & Marketing
1. About Nu-Mega Ingredients
• Omega 3 DHA from Albacore Tuna Oil
• Production Process & Quality Assurance
2. Importance of Omega-3s for Health
• The Science on the Health Benefits
• Recommended Daily Intake & Consumer Nutrition Gap
3. Omega-3 Fortified Foods Market Trends
• Global Launches, Top Product Categories, Regions
• Trends in Asia Pacific and Thailand
• Products and Health Claims (Foods & Supplements)
4. Applications
• Key Considerations
• Critical Success Factors
• Examples - Fortified Foods, Beverage and Supplements
5. Nu-Mega DHA Application Advantage
62. Poh Len Pek GM Sales & Marketing
• Minimize un-encapsulated i.e,
uncoated surface or ‘free’ oil
• Good tolerance to disruption during
food processing conditions
• Reduce rancidity and development of
marine flavour and odour taints
64. Poh Len Pek GM Sales & Marketing
Omega-3 Addition Rate/Cost Calculator
Omega-3 Powder
Min. Powder Desired LCPUFA Process Driphorm Serving
Content (mg/g) Delivery (mg/serve) Yield Addition Rate Size (g)
DHA EPA DHA EPA+DHA (%) (g/serve)
Driphorm HiDHA 50 110 23 5 100% 0.045 200
65. Poh Len Pek GM Sales & Marketing
• Homogeneity of DHA
• Blending efficiency COV <10%
• Opaque Packaging
• Natural antioxidant eg Vitamin C / E
66. Poh Len Pek GM Sales & Marketing
66
Problem
N-3 Oxidation
High Surface Area
Long Shelf Life Required
67. Poh Len Pek GM Sales & Marketing
Product launches in Australia and Europe
• Light & oxygen barrier packaging critical for success
• Achieved 12 months Shelf-Life
68. Poh Len Pek GM Sales & Marketing
69
Use Stabilisers
Problem
Protein
Precipitation
Low pH <4.6
High Temp 110°C/4 secs
Long Life Juice
Supajus
Stabilizers
Packaging
40mg DHA per 100ml
26.3 mg DHA per 100ml
69. Poh Len Pek GM Sales & Marketing
Balance of multiple
varieties of fruit Juices
Stabilizer and Packaging
130mg DHA/EPA per 350ml
Boost Juice
70. Poh Len Pek GM Sales & Marketing
Product launches in Australia
• Frozen + Light & Oxygen Barrier packaging critical for shelf life success
• Relatively large serve size – easier to achieve higher fortification level
30mg DHA/EPA per 240g serve 180mg DHA/EPA per 130g serve
71. Poh Len Pek GM Sales & Marketing
72
• Opaque Packaging
• Yield Loss calculation
• Dry Blending efficiency COV
<10%
Australia 30mg/g serve
72. Poh Len Pek GM Sales & Marketing
• Pilot Trials
• Achieved 18 months frozen
shelf-life
• Addition of Driphorm post-
homogenisation gave
excellent sensory result
• Add at same time as
flavours for best result
73. Poh Len Pek GM Sales & Marketing
• Achieved 12 months ambient shelf-life of
dry-blend (nitrogen headspace)
• Excellent sensory results
• Driphorm® addition no effect on hydration
• Dry blending or spray drying; Add to fluid
bed
74. Poh Len Pek GM Sales & Marketing
Problem
Disruption of
encapsulant
High Shear in the Churn
Use Anti-
Churning Salts
75. Poh Len Pek GM Sales & Marketing
Product launches in Australia
30mg DHA/EPA per 200g
serve
30mg DHA/EPA per 90g serve
Incorporate Driphorm® HiDHA® 50 into yoghurt dosing syrups
76. Poh Len Pek GM Sales & Marketing
Product launches in Australia
60mg DHA/EPA per 100g serve
Incorporation of Driphorm® HiDHA® 50 into pot set yoghurt
Achieved 45 days refrigerated shelf life
77. Poh Len Pek GM Sales & Marketing
• Incorporate Driphorm® into dosing syrups with Stabilisers
Short (60 days) shelf life of aseptic packaged syrups
critical for shelf-life success of finished yoghurt
• Flavour masking of Driphorm® fortified syrups
• 45 days shelf life of yoghurt critical for shelf life success
78. Poh Len Pek GM Sales & Marketing
For Children
For Pregnant Women
Products launched in Australia
79. Poh Len Pek GM Sales & Marketing
• Good Flavouring
• Light & Oxygen Barrier
Packaging
• E.g blister packaging is critical
for shelf life success
• Opaque Outer Packaging
• Good Oxygen barrier
capsules
• Apply Driphorm for Vitamin
syrup, chewable tablets…
• Apply Tuna Oil for capsules /
burstlets.
80. Poh Len Pek GM Sales & Marketing
Problem
Tablet
Cracking
Dosage level
81. Poh Len Pek GM Sales & Marketing
Extension of Driphorm
®
/‘MicroMax’ technology
• More elastic shear/pressure tolerant
• Specialty high amylase starch
• Exterior is hydrophilic (attracts water) and
interior is hydrophobic (repels water)
• Oil is tightly bound in the starch interior -
microcapsules have low surface fat.
• Modified production process
– Melt crystal structure of the starch
followed by high pressure homogenization
– Break the starch chains, creating more
cross linking- stronger encapsulant
82. Poh Len Pek GM Sales & Marketing
• Temperature control in the leaven
process. As Driphorm contains
nutrients for yeast it accelerates
the leaven process
• Australia 30mg/g serve
83. Poh Len Pek GM Sales & Marketing84
International Society for the Study of Fatty Acids and Lipids (ISSFAL)
• Adequate intake per person per day: 500mg LCPUFA (DHA + EPA)
• 10% of ISSFAL recommendation: 50mg DHA + EPA
• 50% Australians consume less than 100 mg per day
• 4 slices of bread gives > 65% increase
• Important for all age groups for different reasons
84. Poh Len Pek GM Sales & Marketing
Nu-Mega offers
• Accelerated shelf life testing capability
• In-house retained DHA testing capability
85. Poh Len Pek GM Sales & Marketing86
Opportunity
ID
TrialsProduct
Development
Launch
Marketing
• Market Analysis
• Concept
samples
• Working with
Regulatory
bodies
• Familiar with
TFDA guidelines
• Scientific
evidence
• Formula
development
• Formula
Costing
• Concept
sample proofs
• Packaging
design
• Trouble shoot
• In-house
stability tests
(inc DHA
analysis)
• Joint partnership
in shelf life
analysis
• Up-scaling to
pilot plants
• Production trials
• Trouble shoot
• Consumer
Education
Promotion
• DHA-in-mind
logo
86. Poh Len Pek GM Sales & Marketing
Driphorm® LCP Oils Infant
- 23% Tuna Oil
- WPC+Glucose Encapsulant
Driphorm ® LCP 50
- Includes Martek AA
- Sodium Caseinate+Glucose+Patented MRP
Encapsulation Process
Driphorm® HiDHA® 50
- 48% Tuna Oil
- Sodium Caseinate+Glucose+Patented MRP
Encapsulation Process
Driphorm® ThermoMAX 50
- 50% Tuna Oil
- Starch+Sodium Caseinate+Maltodextrin
Encapsulant+Patented MRP Encapsulation Process