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Omega 3 DHA
Nutrition and Application
Presented by
Nutrition SC Thailand Customer Seminar
Landmark Hotel, Bangkok
18-19 September 2008
Poh Len Pek
GM Sales & Marketing
Poh Len Pek GM Sales & Marketing
1. About Nu-Mega Ingredients
• DHA from Albacore Tuna Oil
• Production Process
2. Importance of Omega-3s for Health
• The Science on Health Benefits
• Recommended Daily Intake & Consumer Nutrition Gap
3. Omega-3 Fortified Foods Market Trends
• Global - Launches, Top Product Categories, Regions
• Trends in Asia Pacific and Thailand
• Products and Health Claims (Foods & Supplements)
4. Applications
• Key Considerations
• Critical Success Factors
• Examples - Fortified Foods, Beverage and Supplements
5. Nu-Mega DHA Advantage
Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients
100% Australian Company
ASX-Listed parent – Clover Corporation
20 Years history
1988-1999 2003-2007 2008->
• Clover Corp
Started in 1988
Listed ASX 1999
• JV with Heinz =
Nu-Mega Lipids
• Clover Corp JV with
Food Spectrum = Nu-
Mega Ingredients
• Clover Corp as Nu-
Mega Production & QA
• Food Spectrum as Nu-
Mega sales, marketing
& distribution
• Nu-Mega Ingredients became
100% subsidiary Clover Corp
(Nov 07)
• New Brisbane Application Lab
(Jun08)
• New GM Sales & Marketing
(Jun08)
• New Clover Corp Innovation
Manager (Jul08)
• Clover Corp JV with
Future Food
Ingredients = Nu-Soya
sales & marketing
2006->
Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients
4
- 3 major Australian Cities
Applications, R&D
Nu-Soya Production
Sales
Sales & Marketing
Logistics
Omega-3 Production & QA
Microencapsulation
at Murray Goulburn
Nutritionals plant
Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients
• Tuna Oil Refinery in Altona, 20” from Melbourne CBD
• Only process DHA tuna oil
=> OU KOSHER and HALAL certified
Head Office & Factory
Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients
• Eight Mile Plains, 40” from Brisbane CBD
• New Laboratory & Office
• 8 FT and PT Technologists & Technicians
Application R&D in Brisbane
Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients Sales Office Agents
Sales Office Manufacturing Site Agents
Chicago
London
Brisbane
Sydney
Melbourne
Nutrition SC
Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients Australian Customers
Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients
9
• StarKist Samoa
• In Pago Pago, American Samoa in Pacific Oceans
• Dedicated tuna cannery (950T/day)
• USA No.2 Consumer Tuna brand
• Exclusive long term
supply agreement
• OU Kosher certified
Nu-Mega invested in
equipment to process
cannery by-product into
crude tuna oil that is
shipped to Australia.
Exclusive Crude Tuna Oil Supply
Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients
X
Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients
• Albacore Tuna Thunnus alalunga
11
• Tuna catch consists:
• 50% Yellowfin and Albacore Tuna
• 50% Skipjack/bonito
• High proportion (25%) of Albacore species underpin the
consistently high DHA content (over 25%) and very high (more
than 4.5:1) DHA:EPA ratios in Nu-Mega Omega-3 oils and
Driphorm HiDHA powders. No other companies have access to
such raw materials.
• Entrails are removed and not processed
• This significantly reduces heavy metal and
other potential contaminants.
• Heavy metals have never been detected in
the starting crude tuna oils since Nu-Mega
began refining operations in 1998.
Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients
Tuna >25% DHA, >4.5DHA:1EPA
50%
global
catch
Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients StarkistTunaProcessing
Canned
Meat
Cook
Separate
FilletSeparate Cook Grind
Conc-
entrate
Purify
Oil
Packaging
Cool
Frozen
Fish
Thaw
Heads &
Viscera
Removal Cook
VisceraReject Fish
Scraps
To Australia
To Fish
Meal Drier
Heads
To Boiler Fuel
Waste WaterWaste Water
Conc-
entrate
Waste
Water
To Boiler
Fuel
Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients Altona TunaOilRefining
Alkali
Refining
Steam
Deodorise
Packaging
Filtration
Bleach clay/carbon
Soapstock/
Washings
(remove free fatty
Acids/ Impurities)
Spent Bleaching
Clay (remove
oxidation by
products/ colour)
Driphorm
Powders
Crude
Tuna Oil
Bulk Oil
Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients
ü Outcomes:
ü Low fish odour
ü Low fish taste
ü Reduction in FFA
ü Environmental contaminant reduction
Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients
• Dichloro-Diphenyl-Trichloroethane (DDT) is the most persistent
organochloride pesticide found within Nu-Mega crude tuna oil.
• Total DDT = sum of all DDT, DDE and DDD isomers
• Evaluation of first nine batches of Steam Deodorised tuna has found
average reduction of Total DDT to be >75%.
• Samples of pre-deodorised and post-deodorised batch samples for
the first nine batches:
• Analysed by CLF environmental residues laboratory in Germany
• Results in following graph
Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients
0
10
20
30
40
50
60
Total DDT (ppb)
Nu-Mega Tuna Oil Batch no.
Total DDT (before) Total DDT (after)
ND NDND NDND ND
ND = Not Detected
(Below level of quantitation <5ppb)
EU MRL (10ppb)
Australian FSANZ
MRL (50ppb)
EU Customer
Tuna Oil spec
MRL (40ppb)
Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients
CSIROMicro-encapsulationProcessatMG Nutritionals
Water
Flash
Blend
Oil Phase
- Tuna Oil (7005)
- Emulsifiers
- Antioxidants
Homogenise
InertGasFlushing
SprayDry
Flash Blend Coarse
Emulsion
Poh Len Pek GM Sales & Marketing
Nu-MegaIngredients Certifications
ü Registered Fish Exporter – Health Certificates
ü Halal Certification Authority Australia
ü Islamic Coordinating Council of Australia (JAKIM)
ü Kashrut London Beth Din
Poh Len Pek GM Sales & Marketing
1. About Nu-Mega Ingredients
• DHA from Albacore Tuna Oil
• Production Process & Quality Assurance
2. Importance of Omega-3s for Health
• The Science on Health Benefits
• Recommended Daily Intake & Consumer Nutrition Gap
3. Omega-3 Fortified Foods Market Trends
• Global - Launches, Top Product Categories, Regions
• Trends in Asia Pacific and Thailand
• Products and Health Claims (Foods & Supplements)
4. Applications
• Key Considerations
• Critical Success Factors
• Examples - Fortified Foods, Beverage and Supplements
5. Nu-Mega DHA Advantage
Poh Len Pek GM Sales & Marketing21
human
breast milk,
tuna
cod liver,
mackerel,
herring,
salmon,
sardine.
human
breast milk,
tuna,
organ meats,
mackerel,
salmon,
sardines
eggs.
Poh Len Pek GM Sales & Marketing22
They are Important for our Health
Poh Len Pek GM Sales & Marketing 23
ü COGNITIVE HEALTH
Brain Development
and Mental Function
ü VISION
Visual Developmental,
Functioning and Maintenance
ü HEART HEALTH
Cardiovascular health and
disease prevention/recovery
Poh Len Pek GM Sales & Marketing
• Positive effect on rheumatic arthritis
• Positive effect on asthma
ü JOINT HEALTH
Ongoing research to quantify and validate likely benefits in
treatment/prevention of:
• ADHD – Attention Deficit Hyperactivity Disorder
• Alzheimer’s Disease
• Schizophrenia
• Depression
• Dyslexia
• Cancer
Poh Len Pek GM Sales & Marketing 25
Poh Len Pek GM Sales & Marketing 26
Poh Len Pek GM Sales & Marketing 27
Poh Len Pek GM Sales & Marketing 28
To help communicate understandable Health messages on long chain
Omega-3s, Nu-Mega became a Founding Member of 2 organizations.
The organizations educate consumers by communicating the latest
science and research on long chain Omega-3s and the health outcomes
Poh Len Pek GM Sales & Marketing
0
100
200
300
400
500
600
Am
erHA
2003FAO
/W
HO
2003
ISSFAL
2004UK
SACN
2004
M
ofHealth
Japan
2005
USFDA
2005
NH
M
RC
2006
AustHF
2008
mgLCPUFA(EPA+DHA)/day
* * Averaged across gender
Mostadvocate 500 mg EPA+DHA per day
Poh Len Pek GM Sales & Marketing
*
* DHA recommendation only
0
200
400
600
800
1000
Amer HA
2003
FAO/WHO
2003
ISSFAL
2004
UK SACN
2004
M of Health
Japan
2005
USFDA
2005
NHMRC
2006
Aust HF
2008
mgLCPUFA(EPA+DHA)/day
Adults
Adults with CHD
Men
Women
Children
Toddlers
Infants
Pregnant/lactating women
Adults withCHD: 1000 mg EPA+DHA per day
Poh Len Pek GM Sales & Marketing
• Biochemical pathways of both Omegas share common enzymes
• But modern foods are high in Omega-6 and low in Omega-3
Substantially higher Omega-6 intake results in inefficient conversion of
dietary short chain Omega-3 fatty acids (ALA)
An imbalance towards Omega-6 leads to a marked increase in dietary
diseases such as cancer, heart, stroke, diabetes, arthritis, and skin
disorders.
Ratio
n-3:n-6
Australia 1 : 9 Meyer BJ et al quoted in Pacifc Lipids Conference (2003)
UK 1 : 5.7 MAFF (1997) quoted in BNF (1999)
UK 1 : 6.9 Gregory, Foster, Tyler et al (1990) quoted in BNF (1999)
USA 1 : 9.8 Kris-Etherton, Taylor, Yu-Poth et al (2000)
USA 1 : 16.7 Simonopoulos (2001)
Japan 1 : 4 Sugano and Hirohara (2000)
Japan 1 : 4.0-4.5 Okita, Yoshida, Yamamot et al (1995)
Country Reference
Poh Len Pek GM Sales & Marketing 32
• InternationalSociety for the Study of FattyAcids
and Lipids (ISSFAL)
Recommends an Adequate Daily Intake for Healthy
Adults a ratio of approximately
1:2 Omega-3 to Omega-6
• WHO recommendationfor Infants
Infants should also receive significant intakes of AA.
This increases ISSFAL ratio of
Omega-3 : Omega-6
up to 1:5 for infants
Poh Len Pek GM Sales & Marketing33
Poh Len Pek GM Sales & Marketing
1. About Nu-Mega Ingredients
• DHA from Albacore Tuna Oil
• Production Process & Quality Assurance
2. Importance of Omega-3s for Health
• The Science on Health Benefits
• Recommended Daily Intake & Consumer Nutrition Gap
3. Omega-3 Fortified Foods Market Trends
• Global - Launches, Top Product Categories, Regions
• Trends in Asia Pacific and Thailand
• Products and Health Claims (Foods & Supplements)
4. Applications
• Key Considerations
• Critical Success Factors
• Examples - Fortified Foods, Beverage and Supplements
5. Nu-Mega DHA Advantage
Poh Len Pek GM Sales & Marketing35
Global
+457% increase
in new Omega-3 products
launched last 5 years
Asia Pacific
+203% increase
in Foods, Vitamins & Supplements
Thailand
Rank 8 /13 Asian countries
Poh Len Pek GM Sales & Marketing
Products Containing Omega-3, All Food and Non-Food FMCG Products,
Global (no. of new products, Jan 2003 – Dec 2007)
Date Number of
Product
Launches
2003 459
2004 809
2005 1,279
2006 2,113
2007 2,560
All FMCG Products
Poh Len Pek GM Sales & Marketing
Products Containing Omega-3, All Food and Non-Food FMCG
Products, Global (no. of new products, Jan 2003 – Dec 2007)
All FMCG Products
Food and Non-Food
Poh Len Pek GM Sales & Marketing
Global Regions
Products Containing Omega-3, Food Products and
Vitamin & Supplements, Global
(% of new products, Jan 2003 – Dec 2007)
Top 10 Countries
Products Containing Omega-3, Food Products and
Vitamin & Supplements, Global
(no. of new products, Jan 2003 – Dec 2007)
Poh Len Pek GM Sales & Marketing
Date Number of
Product
Launches
2003 114
2004 171
2005 177
2006 229
2007 346
Products Containing Omega-3, Food Products
and Vitamin & Supplements, Asia Pacific
(no. of new products, Jan 2003 – Dec 2007)
Poh Len Pek GM Sales & Marketing
Countries – Asia Pacific
Products Containing Omega-3, Food Products
and Vitamin & Supplements, Global
(no. of new products, Jan 2003 – Dec 2007)
Poh Len Pek GM Sales & Marketing
Top 10 Categories
Products Containing Omega-3, Food Products
and Vitamin & Supplements, Asia Pacific
(no. of new products, Jan 2003 – Dec 2007)
Fish, Meat
and
Egg
Products
Baby FoodDairy
Healthcare
Sauces &
Seasonings
Bakery
Snacks
Meals &
Meal Centres
Breakfast
Cereals
Side
Dishes
Top 10 Sub-Categories
Products Containing Omega-3, Food Products and
Vitamin & Supplements, Global
(no. of new products, Jan 2003 – Dec 2007)
Poh Len Pek GM Sales & Marketing
Products Containing Omega-3, Food Products and Vitamin & Supplements, Thailand
(no. of new products, Jan 2003 – Dec 2007)
Foods, Vitamins and Supplements
Poh Len Pek GM Sales & Marketing
2nd Fish,
Meat &
Egg
Products
3rd
Dairy
Bakery
Healthcare
Snacks
Meals&
Meal
Centres
Breakfast
Cereals
All Categories
Products Containing Omega-3, Food Products and Vitamin & Supplements, Thailand
(% of new products, Jan 2003 – Dec 2007)
Poh Len Pek GM Sales & Marketing
2
Poh Len Pek GM Sales & MarketingSource: AC Nielsen Data 2006-7
Categories High Performing Sub-categories
US$300m 7%growth
Rank 6th global
Rank 6th global
US$150m 1%growth
US$300m 16%growth
Milk/Cream/Substitutes
Rank 3rd global
US$392m 3%growth
Probiotic Drinks
Rank 10th global
US$110m 13%growth
Poh Len Pek GM Sales & Marketing
-
200
400
600
800
1,000
1,200
Bottled
Water
Functional
Drinks
Fruit/Veg
Juice
RTD Tea RTD Coffee Asian
Specialty
Drinks
USD $M
2006 2010
Poh Len Pek GM Sales & Marketing
1. About Nu-Mega Ingredients
• DHA from Albacore Tuna Oil
• Production Process & Quality Assurance
2. Importance of Omega-3s for Health
• The Science on Health Benefits
• Recommended Daily Intake & Consumer Nutrition Gap
3. Omega-3 Fortified Foods Market Trends
• Global - Launches, Top Product Categories, Regions
• Trends in Asia Pacific and Thailand
• Products and Health Claims (Foods & Supplements)
4. Applications
• Key Considerations
• Critical Success Factors
• Examples - Fortified Foods, Beverage and Supplements
5. Nu-Mega DHA Advantage
Poh Len Pek GM Sales & Marketing
Poh Len Pek GM Sales & Marketing
Poh Len Pek GM Sales & Marketing
Poh Len Pek GM Sales & Marketing
Poh Len Pek GM Sales & Marketing
Poh Len Pek GM Sales & Marketing
Poh Len Pek GM Sales & Marketing
Poh Len Pek GM Sales & Marketing
Poh Len Pek GM Sales & Marketing
1. About Nu-Mega Ingredients
• Omega 3 DHA from Albacore Tuna Oil
• Production Process & Quality Assurance
2. Importance of Omega-3s for Health
• The Science on the Health Benefits
• Recommended Daily Intake & Consumer Nutrition Gap
3. Omega-3 Fortified Foods Market Trends
• Global Launches, Top Product Categories, Regions
• Trends in Asia Pacific and Thailand
• Products and Health Claims (Foods & Supplements)
4. Applications
• Key Considerations
• Critical Success Factors
• Examples - Fortified Foods, Beverage and Supplements
5. Nu-Mega DHA Advantage
Poh Len Pek GM Sales & Marketing
Poh Len Pek GM Sales & Marketing
58
• Highest natural DHA Content (up to 26%)
• Total Omega-3 content typically 34%
• Lower DHA content (8-23%) Vs Tuna Oil
• Therefore cheaper than Pure Tuna Oil
• Produced from Fermentation
• Highest DHA concentration (up to 43%)
• Projected to grow the strongest
• Plant Source
• Cheapest Source of Omega-3
• Used where Vegan option is preferred
Poh Len Pek GM Sales & Marketing
59
Low
• 20-40%
(Nu-Mega)
Medium
• 40-70%
High
• 70-90%
Poh Len Pek GM Sales & Marketing
60
Source DHA:EPA ratio Status Total n-3 Typical Use
Mature
Mother’s milk
5:1
Tuna oil 25 to 27: 5 to 7 prized 33-37 Infant formula
Fish oil 12:18 common 33-37 Supplements
Sardine oil 14:14 common 35 Supplements
Anchovy oil 12:18 cheapest 35 Animal Feeds
Algal oil 100%DHA expensive 40 Vegan, Infant
Formula
Poh Len Pek GM Sales & Marketing
1. About Nu-Mega Ingredients
• Omega 3 DHA from Albacore Tuna Oil
• Production Process & Quality Assurance
2. Importance of Omega-3s for Health
• The Science on the Health Benefits
• Recommended Daily Intake & Consumer Nutrition Gap
3. Omega-3 Fortified Foods Market Trends
• Global Launches, Top Product Categories, Regions
• Trends in Asia Pacific and Thailand
• Products and Health Claims (Foods & Supplements)
4. Applications
• Key Considerations
• Critical Success Factors
• Examples - Fortified Foods, Beverage and Supplements
5. Nu-Mega DHA Application Advantage
Poh Len Pek GM Sales & Marketing
• Minimize un-encapsulated i.e,
uncoated surface or ‘free’ oil
• Good tolerance to disruption during
food processing conditions
• Reduce rancidity and development of
marine flavour and odour taints
Poh Len Pek GM Sales & Marketing
D001.003
Driphorm®
LCP Oil Blend
Powder
D005.010
Driphorm®
LCP 50
Powder
D304.000
Driphorm®
ARASCO® 50
Powder
D305.000
Driphorm®
DHASCO® 50
Powder
Poh Len Pek GM Sales & Marketing
Omega-3 Addition Rate/Cost Calculator
Omega-3 Powder
Min. Powder Desired LCPUFA Process Driphorm Serving
Content (mg/g) Delivery (mg/serve) Yield Addition Rate Size (g)
DHA EPA DHA EPA+DHA (%) (g/serve)
Driphorm HiDHA 50 110 23 5 100% 0.045 200
Poh Len Pek GM Sales & Marketing
• Homogeneity of DHA
• Blending efficiency COV <10%
• Opaque Packaging
• Natural antioxidant eg Vitamin C / E
Poh Len Pek GM Sales & Marketing
66
Problem
N-3 Oxidation
High Surface Area
Long Shelf Life Required
Poh Len Pek GM Sales & Marketing
Product launches in Australia and Europe
• Light & oxygen barrier packaging critical for success
• Achieved 12 months Shelf-Life
Poh Len Pek GM Sales & Marketing
69
Use Stabilisers
Problem
Protein
Precipitation
Low pH <4.6
High Temp 110°C/4 secs
Long Life Juice
Supajus
Stabilizers
Packaging
40mg DHA per 100ml
26.3 mg DHA per 100ml
Poh Len Pek GM Sales & Marketing
Balance of multiple
varieties of fruit Juices
Stabilizer and Packaging
130mg DHA/EPA per 350ml
Boost Juice
Poh Len Pek GM Sales & Marketing
Product launches in Australia
• Frozen + Light & Oxygen Barrier packaging critical for shelf life success
• Relatively large serve size – easier to achieve higher fortification level
30mg DHA/EPA per 240g serve 180mg DHA/EPA per 130g serve
Poh Len Pek GM Sales & Marketing
72
• Opaque Packaging
• Yield Loss calculation
• Dry Blending efficiency COV
<10%
Australia 30mg/g serve
Poh Len Pek GM Sales & Marketing
• Pilot Trials
• Achieved 18 months frozen
shelf-life
• Addition of Driphorm post-
homogenisation gave
excellent sensory result
• Add at same time as
flavours for best result
Poh Len Pek GM Sales & Marketing
• Achieved 12 months ambient shelf-life of
dry-blend (nitrogen headspace)
• Excellent sensory results
• Driphorm® addition no effect on hydration
• Dry blending or spray drying; Add to fluid
bed
Poh Len Pek GM Sales & Marketing
Problem
Disruption of
encapsulant
High Shear in the Churn
Use Anti-
Churning Salts
Poh Len Pek GM Sales & Marketing
Product launches in Australia
30mg DHA/EPA per 200g
serve
30mg DHA/EPA per 90g serve
Incorporate Driphorm® HiDHA® 50 into yoghurt dosing syrups
Poh Len Pek GM Sales & Marketing
Product launches in Australia
60mg DHA/EPA per 100g serve
Incorporation of Driphorm® HiDHA® 50 into pot set yoghurt
Achieved 45 days refrigerated shelf life
Poh Len Pek GM Sales & Marketing
• Incorporate Driphorm® into dosing syrups with Stabilisers
Short (60 days) shelf life of aseptic packaged syrups
critical for shelf-life success of finished yoghurt
• Flavour masking of Driphorm® fortified syrups
• 45 days shelf life of yoghurt critical for shelf life success
Poh Len Pek GM Sales & Marketing
For Children
For Pregnant Women
Products launched in Australia
Poh Len Pek GM Sales & Marketing
• Good Flavouring
• Light & Oxygen Barrier
Packaging
• E.g blister packaging is critical
for shelf life success
• Opaque Outer Packaging
• Good Oxygen barrier
capsules
• Apply Driphorm for Vitamin
syrup, chewable tablets…
• Apply Tuna Oil for capsules /
burstlets.
Poh Len Pek GM Sales & Marketing
Problem
Tablet
Cracking
Dosage level
Poh Len Pek GM Sales & Marketing
Extension of Driphorm
®
/‘MicroMax’ technology
• More elastic shear/pressure tolerant
• Specialty high amylase starch
• Exterior is hydrophilic (attracts water) and
interior is hydrophobic (repels water)
• Oil is tightly bound in the starch interior -
microcapsules have low surface fat.
• Modified production process
– Melt crystal structure of the starch
followed by high pressure homogenization
– Break the starch chains, creating more
cross linking- stronger encapsulant
Poh Len Pek GM Sales & Marketing
• Temperature control in the leaven
process. As Driphorm contains
nutrients for yeast it accelerates
the leaven process
• Australia 30mg/g serve
Poh Len Pek GM Sales & Marketing84
International Society for the Study of Fatty Acids and Lipids (ISSFAL)
• Adequate intake per person per day: 500mg LCPUFA (DHA + EPA)
• 10% of ISSFAL recommendation: 50mg DHA + EPA
• 50% Australians consume less than 100 mg per day
• 4 slices of bread gives > 65% increase
• Important for all age groups for different reasons
Poh Len Pek GM Sales & Marketing
Nu-Mega offers
• Accelerated shelf life testing capability
• In-house retained DHA testing capability
Poh Len Pek GM Sales & Marketing86
Opportunity
ID
TrialsProduct
Development
Launch
Marketing
• Market Analysis
• Concept
samples
• Working with
Regulatory
bodies
• Familiar with
TFDA guidelines
• Scientific
evidence
• Formula
development
• Formula
Costing
• Concept
sample proofs
• Packaging
design
• Trouble shoot
• In-house
stability tests
(inc DHA
analysis)
• Joint partnership
in shelf life
analysis
• Up-scaling to
pilot plants
• Production trials
• Trouble shoot
• Consumer
Education
Promotion
• DHA-in-mind
logo
Poh Len Pek GM Sales & Marketing
Driphorm® LCP Oils Infant
- 23% Tuna Oil
- WPC+Glucose Encapsulant
Driphorm ® LCP 50
- Includes Martek AA
- Sodium Caseinate+Glucose+Patented MRP
Encapsulation Process
Driphorm® HiDHA® 50
- 48% Tuna Oil
- Sodium Caseinate+Glucose+Patented MRP
Encapsulation Process
Driphorm® ThermoMAX 50
- 50% Tuna Oil
- Starch+Sodium Caseinate+Maltodextrin
Encapsulant+Patented MRP Encapsulation Process
Poh Len Pek GM Sales & Marketing88
Poh Len Pek GM Sales & Marketing89
Poh Len Pek GM Sales & Marketing
Thank you

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Omega-3 DHA Nutrition & Application - Nutrition SC Bangkok Seminar 18 Sep 2008 by PLPek

  • 1. Omega 3 DHA Nutrition and Application Presented by Nutrition SC Thailand Customer Seminar Landmark Hotel, Bangkok 18-19 September 2008 Poh Len Pek GM Sales & Marketing
  • 2. Poh Len Pek GM Sales & Marketing 1. About Nu-Mega Ingredients • DHA from Albacore Tuna Oil • Production Process 2. Importance of Omega-3s for Health • The Science on Health Benefits • Recommended Daily Intake & Consumer Nutrition Gap 3. Omega-3 Fortified Foods Market Trends • Global - Launches, Top Product Categories, Regions • Trends in Asia Pacific and Thailand • Products and Health Claims (Foods & Supplements) 4. Applications • Key Considerations • Critical Success Factors • Examples - Fortified Foods, Beverage and Supplements 5. Nu-Mega DHA Advantage
  • 3. Poh Len Pek GM Sales & Marketing Nu-MegaIngredients 100% Australian Company ASX-Listed parent – Clover Corporation 20 Years history 1988-1999 2003-2007 2008-> • Clover Corp Started in 1988 Listed ASX 1999 • JV with Heinz = Nu-Mega Lipids • Clover Corp JV with Food Spectrum = Nu- Mega Ingredients • Clover Corp as Nu- Mega Production & QA • Food Spectrum as Nu- Mega sales, marketing & distribution • Nu-Mega Ingredients became 100% subsidiary Clover Corp (Nov 07) • New Brisbane Application Lab (Jun08) • New GM Sales & Marketing (Jun08) • New Clover Corp Innovation Manager (Jul08) • Clover Corp JV with Future Food Ingredients = Nu-Soya sales & marketing 2006->
  • 4. Poh Len Pek GM Sales & Marketing Nu-MegaIngredients 4 - 3 major Australian Cities Applications, R&D Nu-Soya Production Sales Sales & Marketing Logistics Omega-3 Production & QA Microencapsulation at Murray Goulburn Nutritionals plant
  • 5. Poh Len Pek GM Sales & Marketing Nu-MegaIngredients • Tuna Oil Refinery in Altona, 20” from Melbourne CBD • Only process DHA tuna oil => OU KOSHER and HALAL certified Head Office & Factory
  • 6. Poh Len Pek GM Sales & Marketing Nu-MegaIngredients • Eight Mile Plains, 40” from Brisbane CBD • New Laboratory & Office • 8 FT and PT Technologists & Technicians Application R&D in Brisbane
  • 7. Poh Len Pek GM Sales & Marketing Nu-MegaIngredients Sales Office Agents Sales Office Manufacturing Site Agents Chicago London Brisbane Sydney Melbourne Nutrition SC
  • 8. Poh Len Pek GM Sales & Marketing Nu-MegaIngredients Australian Customers
  • 9. Poh Len Pek GM Sales & Marketing Nu-MegaIngredients 9 • StarKist Samoa • In Pago Pago, American Samoa in Pacific Oceans • Dedicated tuna cannery (950T/day) • USA No.2 Consumer Tuna brand • Exclusive long term supply agreement • OU Kosher certified Nu-Mega invested in equipment to process cannery by-product into crude tuna oil that is shipped to Australia. Exclusive Crude Tuna Oil Supply
  • 10. Poh Len Pek GM Sales & Marketing Nu-MegaIngredients X
  • 11. Poh Len Pek GM Sales & Marketing Nu-MegaIngredients • Albacore Tuna Thunnus alalunga 11 • Tuna catch consists: • 50% Yellowfin and Albacore Tuna • 50% Skipjack/bonito • High proportion (25%) of Albacore species underpin the consistently high DHA content (over 25%) and very high (more than 4.5:1) DHA:EPA ratios in Nu-Mega Omega-3 oils and Driphorm HiDHA powders. No other companies have access to such raw materials. • Entrails are removed and not processed • This significantly reduces heavy metal and other potential contaminants. • Heavy metals have never been detected in the starting crude tuna oils since Nu-Mega began refining operations in 1998.
  • 12. Poh Len Pek GM Sales & Marketing Nu-MegaIngredients Tuna >25% DHA, >4.5DHA:1EPA 50% global catch
  • 13. Poh Len Pek GM Sales & Marketing Nu-MegaIngredients StarkistTunaProcessing Canned Meat Cook Separate FilletSeparate Cook Grind Conc- entrate Purify Oil Packaging Cool Frozen Fish Thaw Heads & Viscera Removal Cook VisceraReject Fish Scraps To Australia To Fish Meal Drier Heads To Boiler Fuel Waste WaterWaste Water Conc- entrate Waste Water To Boiler Fuel
  • 14. Poh Len Pek GM Sales & Marketing Nu-MegaIngredients Altona TunaOilRefining Alkali Refining Steam Deodorise Packaging Filtration Bleach clay/carbon Soapstock/ Washings (remove free fatty Acids/ Impurities) Spent Bleaching Clay (remove oxidation by products/ colour) Driphorm Powders Crude Tuna Oil Bulk Oil
  • 15. Poh Len Pek GM Sales & Marketing Nu-MegaIngredients ü Outcomes: ü Low fish odour ü Low fish taste ü Reduction in FFA ü Environmental contaminant reduction
  • 16. Poh Len Pek GM Sales & Marketing Nu-MegaIngredients • Dichloro-Diphenyl-Trichloroethane (DDT) is the most persistent organochloride pesticide found within Nu-Mega crude tuna oil. • Total DDT = sum of all DDT, DDE and DDD isomers • Evaluation of first nine batches of Steam Deodorised tuna has found average reduction of Total DDT to be >75%. • Samples of pre-deodorised and post-deodorised batch samples for the first nine batches: • Analysed by CLF environmental residues laboratory in Germany • Results in following graph
  • 17. Poh Len Pek GM Sales & Marketing Nu-MegaIngredients 0 10 20 30 40 50 60 Total DDT (ppb) Nu-Mega Tuna Oil Batch no. Total DDT (before) Total DDT (after) ND NDND NDND ND ND = Not Detected (Below level of quantitation <5ppb) EU MRL (10ppb) Australian FSANZ MRL (50ppb) EU Customer Tuna Oil spec MRL (40ppb)
  • 18. Poh Len Pek GM Sales & Marketing Nu-MegaIngredients CSIROMicro-encapsulationProcessatMG Nutritionals Water Flash Blend Oil Phase - Tuna Oil (7005) - Emulsifiers - Antioxidants Homogenise InertGasFlushing SprayDry Flash Blend Coarse Emulsion
  • 19. Poh Len Pek GM Sales & Marketing Nu-MegaIngredients Certifications ü Registered Fish Exporter – Health Certificates ü Halal Certification Authority Australia ü Islamic Coordinating Council of Australia (JAKIM) ü Kashrut London Beth Din
  • 20. Poh Len Pek GM Sales & Marketing 1. About Nu-Mega Ingredients • DHA from Albacore Tuna Oil • Production Process & Quality Assurance 2. Importance of Omega-3s for Health • The Science on Health Benefits • Recommended Daily Intake & Consumer Nutrition Gap 3. Omega-3 Fortified Foods Market Trends • Global - Launches, Top Product Categories, Regions • Trends in Asia Pacific and Thailand • Products and Health Claims (Foods & Supplements) 4. Applications • Key Considerations • Critical Success Factors • Examples - Fortified Foods, Beverage and Supplements 5. Nu-Mega DHA Advantage
  • 21. Poh Len Pek GM Sales & Marketing21 human breast milk, tuna cod liver, mackerel, herring, salmon, sardine. human breast milk, tuna, organ meats, mackerel, salmon, sardines eggs.
  • 22. Poh Len Pek GM Sales & Marketing22 They are Important for our Health
  • 23. Poh Len Pek GM Sales & Marketing 23 ü COGNITIVE HEALTH Brain Development and Mental Function ü VISION Visual Developmental, Functioning and Maintenance ü HEART HEALTH Cardiovascular health and disease prevention/recovery
  • 24. Poh Len Pek GM Sales & Marketing • Positive effect on rheumatic arthritis • Positive effect on asthma ü JOINT HEALTH Ongoing research to quantify and validate likely benefits in treatment/prevention of: • ADHD – Attention Deficit Hyperactivity Disorder • Alzheimer’s Disease • Schizophrenia • Depression • Dyslexia • Cancer
  • 25. Poh Len Pek GM Sales & Marketing 25
  • 26. Poh Len Pek GM Sales & Marketing 26
  • 27. Poh Len Pek GM Sales & Marketing 27
  • 28. Poh Len Pek GM Sales & Marketing 28 To help communicate understandable Health messages on long chain Omega-3s, Nu-Mega became a Founding Member of 2 organizations. The organizations educate consumers by communicating the latest science and research on long chain Omega-3s and the health outcomes
  • 29. Poh Len Pek GM Sales & Marketing 0 100 200 300 400 500 600 Am erHA 2003FAO /W HO 2003 ISSFAL 2004UK SACN 2004 M ofHealth Japan 2005 USFDA 2005 NH M RC 2006 AustHF 2008 mgLCPUFA(EPA+DHA)/day * * Averaged across gender Mostadvocate 500 mg EPA+DHA per day
  • 30. Poh Len Pek GM Sales & Marketing * * DHA recommendation only 0 200 400 600 800 1000 Amer HA 2003 FAO/WHO 2003 ISSFAL 2004 UK SACN 2004 M of Health Japan 2005 USFDA 2005 NHMRC 2006 Aust HF 2008 mgLCPUFA(EPA+DHA)/day Adults Adults with CHD Men Women Children Toddlers Infants Pregnant/lactating women Adults withCHD: 1000 mg EPA+DHA per day
  • 31. Poh Len Pek GM Sales & Marketing • Biochemical pathways of both Omegas share common enzymes • But modern foods are high in Omega-6 and low in Omega-3 Substantially higher Omega-6 intake results in inefficient conversion of dietary short chain Omega-3 fatty acids (ALA) An imbalance towards Omega-6 leads to a marked increase in dietary diseases such as cancer, heart, stroke, diabetes, arthritis, and skin disorders. Ratio n-3:n-6 Australia 1 : 9 Meyer BJ et al quoted in Pacifc Lipids Conference (2003) UK 1 : 5.7 MAFF (1997) quoted in BNF (1999) UK 1 : 6.9 Gregory, Foster, Tyler et al (1990) quoted in BNF (1999) USA 1 : 9.8 Kris-Etherton, Taylor, Yu-Poth et al (2000) USA 1 : 16.7 Simonopoulos (2001) Japan 1 : 4 Sugano and Hirohara (2000) Japan 1 : 4.0-4.5 Okita, Yoshida, Yamamot et al (1995) Country Reference
  • 32. Poh Len Pek GM Sales & Marketing 32 • InternationalSociety for the Study of FattyAcids and Lipids (ISSFAL) Recommends an Adequate Daily Intake for Healthy Adults a ratio of approximately 1:2 Omega-3 to Omega-6 • WHO recommendationfor Infants Infants should also receive significant intakes of AA. This increases ISSFAL ratio of Omega-3 : Omega-6 up to 1:5 for infants
  • 33. Poh Len Pek GM Sales & Marketing33
  • 34. Poh Len Pek GM Sales & Marketing 1. About Nu-Mega Ingredients • DHA from Albacore Tuna Oil • Production Process & Quality Assurance 2. Importance of Omega-3s for Health • The Science on Health Benefits • Recommended Daily Intake & Consumer Nutrition Gap 3. Omega-3 Fortified Foods Market Trends • Global - Launches, Top Product Categories, Regions • Trends in Asia Pacific and Thailand • Products and Health Claims (Foods & Supplements) 4. Applications • Key Considerations • Critical Success Factors • Examples - Fortified Foods, Beverage and Supplements 5. Nu-Mega DHA Advantage
  • 35. Poh Len Pek GM Sales & Marketing35 Global +457% increase in new Omega-3 products launched last 5 years Asia Pacific +203% increase in Foods, Vitamins & Supplements Thailand Rank 8 /13 Asian countries
  • 36. Poh Len Pek GM Sales & Marketing Products Containing Omega-3, All Food and Non-Food FMCG Products, Global (no. of new products, Jan 2003 – Dec 2007) Date Number of Product Launches 2003 459 2004 809 2005 1,279 2006 2,113 2007 2,560 All FMCG Products
  • 37. Poh Len Pek GM Sales & Marketing Products Containing Omega-3, All Food and Non-Food FMCG Products, Global (no. of new products, Jan 2003 – Dec 2007) All FMCG Products Food and Non-Food
  • 38. Poh Len Pek GM Sales & Marketing Global Regions Products Containing Omega-3, Food Products and Vitamin & Supplements, Global (% of new products, Jan 2003 – Dec 2007) Top 10 Countries Products Containing Omega-3, Food Products and Vitamin & Supplements, Global (no. of new products, Jan 2003 – Dec 2007)
  • 39. Poh Len Pek GM Sales & Marketing Date Number of Product Launches 2003 114 2004 171 2005 177 2006 229 2007 346 Products Containing Omega-3, Food Products and Vitamin & Supplements, Asia Pacific (no. of new products, Jan 2003 – Dec 2007)
  • 40. Poh Len Pek GM Sales & Marketing Countries – Asia Pacific Products Containing Omega-3, Food Products and Vitamin & Supplements, Global (no. of new products, Jan 2003 – Dec 2007)
  • 41. Poh Len Pek GM Sales & Marketing Top 10 Categories Products Containing Omega-3, Food Products and Vitamin & Supplements, Asia Pacific (no. of new products, Jan 2003 – Dec 2007) Fish, Meat and Egg Products Baby FoodDairy Healthcare Sauces & Seasonings Bakery Snacks Meals & Meal Centres Breakfast Cereals Side Dishes Top 10 Sub-Categories Products Containing Omega-3, Food Products and Vitamin & Supplements, Global (no. of new products, Jan 2003 – Dec 2007)
  • 42. Poh Len Pek GM Sales & Marketing Products Containing Omega-3, Food Products and Vitamin & Supplements, Thailand (no. of new products, Jan 2003 – Dec 2007) Foods, Vitamins and Supplements
  • 43. Poh Len Pek GM Sales & Marketing 2nd Fish, Meat & Egg Products 3rd Dairy Bakery Healthcare Snacks Meals& Meal Centres Breakfast Cereals All Categories Products Containing Omega-3, Food Products and Vitamin & Supplements, Thailand (% of new products, Jan 2003 – Dec 2007)
  • 44. Poh Len Pek GM Sales & Marketing 2
  • 45. Poh Len Pek GM Sales & MarketingSource: AC Nielsen Data 2006-7 Categories High Performing Sub-categories US$300m 7%growth Rank 6th global Rank 6th global US$150m 1%growth US$300m 16%growth Milk/Cream/Substitutes Rank 3rd global US$392m 3%growth Probiotic Drinks Rank 10th global US$110m 13%growth
  • 46. Poh Len Pek GM Sales & Marketing - 200 400 600 800 1,000 1,200 Bottled Water Functional Drinks Fruit/Veg Juice RTD Tea RTD Coffee Asian Specialty Drinks USD $M 2006 2010
  • 47. Poh Len Pek GM Sales & Marketing 1. About Nu-Mega Ingredients • DHA from Albacore Tuna Oil • Production Process & Quality Assurance 2. Importance of Omega-3s for Health • The Science on Health Benefits • Recommended Daily Intake & Consumer Nutrition Gap 3. Omega-3 Fortified Foods Market Trends • Global - Launches, Top Product Categories, Regions • Trends in Asia Pacific and Thailand • Products and Health Claims (Foods & Supplements) 4. Applications • Key Considerations • Critical Success Factors • Examples - Fortified Foods, Beverage and Supplements 5. Nu-Mega DHA Advantage
  • 48. Poh Len Pek GM Sales & Marketing
  • 49. Poh Len Pek GM Sales & Marketing
  • 50. Poh Len Pek GM Sales & Marketing
  • 51. Poh Len Pek GM Sales & Marketing
  • 52. Poh Len Pek GM Sales & Marketing
  • 53. Poh Len Pek GM Sales & Marketing
  • 54. Poh Len Pek GM Sales & Marketing
  • 55. Poh Len Pek GM Sales & Marketing
  • 56. Poh Len Pek GM Sales & Marketing 1. About Nu-Mega Ingredients • Omega 3 DHA from Albacore Tuna Oil • Production Process & Quality Assurance 2. Importance of Omega-3s for Health • The Science on the Health Benefits • Recommended Daily Intake & Consumer Nutrition Gap 3. Omega-3 Fortified Foods Market Trends • Global Launches, Top Product Categories, Regions • Trends in Asia Pacific and Thailand • Products and Health Claims (Foods & Supplements) 4. Applications • Key Considerations • Critical Success Factors • Examples - Fortified Foods, Beverage and Supplements 5. Nu-Mega DHA Advantage
  • 57. Poh Len Pek GM Sales & Marketing
  • 58. Poh Len Pek GM Sales & Marketing 58 • Highest natural DHA Content (up to 26%) • Total Omega-3 content typically 34% • Lower DHA content (8-23%) Vs Tuna Oil • Therefore cheaper than Pure Tuna Oil • Produced from Fermentation • Highest DHA concentration (up to 43%) • Projected to grow the strongest • Plant Source • Cheapest Source of Omega-3 • Used where Vegan option is preferred
  • 59. Poh Len Pek GM Sales & Marketing 59 Low • 20-40% (Nu-Mega) Medium • 40-70% High • 70-90%
  • 60. Poh Len Pek GM Sales & Marketing 60 Source DHA:EPA ratio Status Total n-3 Typical Use Mature Mother’s milk 5:1 Tuna oil 25 to 27: 5 to 7 prized 33-37 Infant formula Fish oil 12:18 common 33-37 Supplements Sardine oil 14:14 common 35 Supplements Anchovy oil 12:18 cheapest 35 Animal Feeds Algal oil 100%DHA expensive 40 Vegan, Infant Formula
  • 61. Poh Len Pek GM Sales & Marketing 1. About Nu-Mega Ingredients • Omega 3 DHA from Albacore Tuna Oil • Production Process & Quality Assurance 2. Importance of Omega-3s for Health • The Science on the Health Benefits • Recommended Daily Intake & Consumer Nutrition Gap 3. Omega-3 Fortified Foods Market Trends • Global Launches, Top Product Categories, Regions • Trends in Asia Pacific and Thailand • Products and Health Claims (Foods & Supplements) 4. Applications • Key Considerations • Critical Success Factors • Examples - Fortified Foods, Beverage and Supplements 5. Nu-Mega DHA Application Advantage
  • 62. Poh Len Pek GM Sales & Marketing • Minimize un-encapsulated i.e, uncoated surface or ‘free’ oil • Good tolerance to disruption during food processing conditions • Reduce rancidity and development of marine flavour and odour taints
  • 63. Poh Len Pek GM Sales & Marketing D001.003 Driphorm® LCP Oil Blend Powder D005.010 Driphorm® LCP 50 Powder D304.000 Driphorm® ARASCO® 50 Powder D305.000 Driphorm® DHASCO® 50 Powder
  • 64. Poh Len Pek GM Sales & Marketing Omega-3 Addition Rate/Cost Calculator Omega-3 Powder Min. Powder Desired LCPUFA Process Driphorm Serving Content (mg/g) Delivery (mg/serve) Yield Addition Rate Size (g) DHA EPA DHA EPA+DHA (%) (g/serve) Driphorm HiDHA 50 110 23 5 100% 0.045 200
  • 65. Poh Len Pek GM Sales & Marketing • Homogeneity of DHA • Blending efficiency COV <10% • Opaque Packaging • Natural antioxidant eg Vitamin C / E
  • 66. Poh Len Pek GM Sales & Marketing 66 Problem N-3 Oxidation High Surface Area Long Shelf Life Required
  • 67. Poh Len Pek GM Sales & Marketing Product launches in Australia and Europe • Light & oxygen barrier packaging critical for success • Achieved 12 months Shelf-Life
  • 68. Poh Len Pek GM Sales & Marketing 69 Use Stabilisers Problem Protein Precipitation Low pH <4.6 High Temp 110°C/4 secs Long Life Juice Supajus Stabilizers Packaging 40mg DHA per 100ml 26.3 mg DHA per 100ml
  • 69. Poh Len Pek GM Sales & Marketing Balance of multiple varieties of fruit Juices Stabilizer and Packaging 130mg DHA/EPA per 350ml Boost Juice
  • 70. Poh Len Pek GM Sales & Marketing Product launches in Australia • Frozen + Light & Oxygen Barrier packaging critical for shelf life success • Relatively large serve size – easier to achieve higher fortification level 30mg DHA/EPA per 240g serve 180mg DHA/EPA per 130g serve
  • 71. Poh Len Pek GM Sales & Marketing 72 • Opaque Packaging • Yield Loss calculation • Dry Blending efficiency COV <10% Australia 30mg/g serve
  • 72. Poh Len Pek GM Sales & Marketing • Pilot Trials • Achieved 18 months frozen shelf-life • Addition of Driphorm post- homogenisation gave excellent sensory result • Add at same time as flavours for best result
  • 73. Poh Len Pek GM Sales & Marketing • Achieved 12 months ambient shelf-life of dry-blend (nitrogen headspace) • Excellent sensory results • Driphorm® addition no effect on hydration • Dry blending or spray drying; Add to fluid bed
  • 74. Poh Len Pek GM Sales & Marketing Problem Disruption of encapsulant High Shear in the Churn Use Anti- Churning Salts
  • 75. Poh Len Pek GM Sales & Marketing Product launches in Australia 30mg DHA/EPA per 200g serve 30mg DHA/EPA per 90g serve Incorporate Driphorm® HiDHA® 50 into yoghurt dosing syrups
  • 76. Poh Len Pek GM Sales & Marketing Product launches in Australia 60mg DHA/EPA per 100g serve Incorporation of Driphorm® HiDHA® 50 into pot set yoghurt Achieved 45 days refrigerated shelf life
  • 77. Poh Len Pek GM Sales & Marketing • Incorporate Driphorm® into dosing syrups with Stabilisers Short (60 days) shelf life of aseptic packaged syrups critical for shelf-life success of finished yoghurt • Flavour masking of Driphorm® fortified syrups • 45 days shelf life of yoghurt critical for shelf life success
  • 78. Poh Len Pek GM Sales & Marketing For Children For Pregnant Women Products launched in Australia
  • 79. Poh Len Pek GM Sales & Marketing • Good Flavouring • Light & Oxygen Barrier Packaging • E.g blister packaging is critical for shelf life success • Opaque Outer Packaging • Good Oxygen barrier capsules • Apply Driphorm for Vitamin syrup, chewable tablets… • Apply Tuna Oil for capsules / burstlets.
  • 80. Poh Len Pek GM Sales & Marketing Problem Tablet Cracking Dosage level
  • 81. Poh Len Pek GM Sales & Marketing Extension of Driphorm ® /‘MicroMax’ technology • More elastic shear/pressure tolerant • Specialty high amylase starch • Exterior is hydrophilic (attracts water) and interior is hydrophobic (repels water) • Oil is tightly bound in the starch interior - microcapsules have low surface fat. • Modified production process – Melt crystal structure of the starch followed by high pressure homogenization – Break the starch chains, creating more cross linking- stronger encapsulant
  • 82. Poh Len Pek GM Sales & Marketing • Temperature control in the leaven process. As Driphorm contains nutrients for yeast it accelerates the leaven process • Australia 30mg/g serve
  • 83. Poh Len Pek GM Sales & Marketing84 International Society for the Study of Fatty Acids and Lipids (ISSFAL) • Adequate intake per person per day: 500mg LCPUFA (DHA + EPA) • 10% of ISSFAL recommendation: 50mg DHA + EPA • 50% Australians consume less than 100 mg per day • 4 slices of bread gives > 65% increase • Important for all age groups for different reasons
  • 84. Poh Len Pek GM Sales & Marketing Nu-Mega offers • Accelerated shelf life testing capability • In-house retained DHA testing capability
  • 85. Poh Len Pek GM Sales & Marketing86 Opportunity ID TrialsProduct Development Launch Marketing • Market Analysis • Concept samples • Working with Regulatory bodies • Familiar with TFDA guidelines • Scientific evidence • Formula development • Formula Costing • Concept sample proofs • Packaging design • Trouble shoot • In-house stability tests (inc DHA analysis) • Joint partnership in shelf life analysis • Up-scaling to pilot plants • Production trials • Trouble shoot • Consumer Education Promotion • DHA-in-mind logo
  • 86. Poh Len Pek GM Sales & Marketing Driphorm® LCP Oils Infant - 23% Tuna Oil - WPC+Glucose Encapsulant Driphorm ® LCP 50 - Includes Martek AA - Sodium Caseinate+Glucose+Patented MRP Encapsulation Process Driphorm® HiDHA® 50 - 48% Tuna Oil - Sodium Caseinate+Glucose+Patented MRP Encapsulation Process Driphorm® ThermoMAX 50 - 50% Tuna Oil - Starch+Sodium Caseinate+Maltodextrin Encapsulant+Patented MRP Encapsulation Process
  • 87. Poh Len Pek GM Sales & Marketing88
  • 88. Poh Len Pek GM Sales & Marketing89
  • 89. Poh Len Pek GM Sales & Marketing