This document discusses opportunities for generating recurring revenue from IoT applications. It notes that usage will be the key driver for IoT monetization and that companies should think in terms of recurring revenue rather than one-time revenue. Owning the customer relationship is also important for success. The document provides examples of how to transition from a product-based to a service-oriented business model and leverage connectivity platforms to generate ongoing subscription revenue from IoT devices and applications. A case study of a company taking this approach with GPS tracking solutions is also presented.