Powerful communication tool in good pharmacy practice.

1. COMMUNICATION SKILLS IN
GOOD PHARACY PRACTICE

2.  Communication is the art of transmitting
information, ideasand attitudes from one
person to another.
 Communication is theprocess of meaningful
interaction among human beings

3.  Wecanall learn how to become more
successful communicators.

4. INTRODUCTION
 Health careis basically provided by ateam that is
made up of different experts in different related
domains to apatient i.e. nurses,medical doctors,
pharmacists, social workers,Nutritionistsand soon
 Good communication skills between the above
health careprofessionals and patient will be of
utmost importance in achieving the best
therapeutic goal or outcome for the patient

5. Effective patientcommunication is central to
being able to provide pharmaceutical care:
 IDENTIFYING PATIENT ISSUESAND NEEDS;
 DEVELOPINGAND COMMUNICATING
SOLUTIONS;
Ensuringpatient agreement and understanding are
essential skills for pharmacists
today.

6.  Effective communication skills are necessaryfor
practitioners to receive accurate and comprehensive
information from the patient aswell assuccessfully
educate thepatient.
10/26/2023 John N.

7.  With increasing reports ofsideeffects,drug interactions
and errors in medication use,it's clear that there is a
strong needforgoodcommunicationskills in pharmacy
practice.
 Moreover, good communication skills can
strengthen interactions with coworkers aswell as
WITH PATIENTS and other HEALTHCARE
PROFESSIONALS

8. Hearing Vs Listening in pharmacy
practice
Hearing – Physical process,
natural, passive
Listening – Physical as well as
mental process, active, learned
process, a skill that is learned. It
always comes with undivided full
attention to the speaker(patient).
Listening is hard. You must
choose to participate in the
process of listening.

9.  In pharmacypractice environments, listening skill
may be further challenged by the perception or
reality of little time and by the attitudes of the
listener(Pharmacist) and/orthe
speaker(patient ).

10.  Theconsequencesof poor listening include the loss
of information being conveyed and, importantly, the
potential for the speaker to feel that they and their
concerns are unimportant and not worth the
pharmacist's interest ortime.
 This may impactthe potential for future
communications and interactions withthe
pharmacist.

11. Benef i t s of consultation/Counselling
t o t he patient
 Reducederrors in usingmedication
 Increasedcompliance
 Reducedadverse drugreactions
 Reassurancethat amedication issafeand effective
Improve patient trust in pharmacist advice
and education.
Greaterlikelihood that patients will ask for help
when it is needed, resulting in fewer unaddressed
side effects and adverseeffects.

12. COMPONENTSOFCOMMUNICATION:
1. Verbal Messages- the words we choose
2. Paraverbal Messages- how we saythe
words
3.Nonverbal Messages- our body language

13. What are the most common
ways we communicate or
types of communication?
Written Word

14. Typesof communication
 VerbalCommunication:Verbal communication
includes sounds, words, language and
speaking.
 Non-Verbal Communication: Non-verbal
communication involves physical ways of
communication, like, tone of the voice, touch,
smell and bodymotion

15.  WrittenCommunication:Written communication
is writing the words which you want to
communicate
 Visual communication: Is visual display of
information, like topography, photography, signs,
symbols anddesigns.

16. Barriers of communication
• Lack of the right information
• Noise
• Inappropriate medium
• Assumptions/Misconceptions
• Emotions
• Language differences
• Poor listening skills
• Distractions