Presentation at the Design Museum June 2010

1. The Future Perfect Company Philippa Aldrich Well designed, innovative products for people getting older

2. “The time to create a country fit to grow old in is now”Dame Joan Bakewell, Voice of Older People, November 2008 Huge demographic shift – more people over 65 than under 16 + Older people increased spending power (£250 billion year) = No longer a niche but the new mainstream 2

3. Challenges of ageing 3

4. Product selection 4 Respond to the challenges of ageing Innovative – new solutions rather than ugly adaptations Functional, practical, easy to use Attractive, desirable and aspirational Affordable Profitable – to ensure sustainable businesses

5. Product ranges 5

6. Best sellerDouble handled teapot 6

7. Encourage new design Designing for the Future competition with University of Brighton Local sixth form college 7

8. Inclusive design/design for all “Design for the young and you exclude the old; design for the old and you include the young.” Bernard Isaacs, founding director of the Birmingham Centre for Applied Gerontology 8

9. www.thefutureperfectcompany.com 9 © The Future Perfect Company