Statistics from Age Concern/Help the Aged April 20092.
Future Perfect PechaKucha - We are Enabled by Design
The Future Perfect Company<br />Philippa Aldrich<br />Well designed, innovative products for people getting older<br />
“The time to create a country fit to grow old in is now”Dame Joan Bakewell, Voice of Older People, November 2008<br /> Huge demographic shift – more people over 65 than under 16<br />+<br /> Older people increased spending power (£250 billion year)<br />=<br /> No longer a niche but the new mainstream<br />2<br />
Product selection<br />4<br />Respond to the challenges of ageing<br />Innovative – new solutions rather than ugly adaptations<br />Functional, practical, easy to use<br />Attractive, desirable and aspirational<br />Affordable<br />Profitable – to ensure sustainable businesses<br />
Encourage new design<br />Designing for the Future competition with University of Brighton<br />Local sixth form college<br />7<br />
Inclusive design/design for all<br />“Design for the young and you exclude the old; design for the old and you include the young.”<br />Bernard Isaacs, founding director of the Birmingham Centre for Applied Gerontology<br />8<br />