This document outlines Phil Watt's oral thesis presentation on the challenges of adopting test-driven development (TDD) for analytics and data projects. It begins with an introduction to the problem that while TDD is an established best practice, it is rarely used for analytics projects. It then reviews literature identifying challenges such as testing large data volumes and non-deterministic outputs. Next, it describes the author's mixed methodology of interviews and an online survey of analytics professionals to understand recognized challenges and their perceived difficulty. The results showed agreement that TDD for analytics is more complex than for software but opinions varied on solutions. Further work could study automation case studies and impact of other productivity factors.