1. Key of Success “Must”
E-Commerce & Digital Marketing
Solutions for Hoteliers
Thailand 18th
Hospitality Industry Congress
08 September 2016
BITEC Bang Na Bangkok
4. Discover the Art of E-Commerce Successful Strategies
Solutions
eCommerce
Website
Mobile
eCommerce
Online
Payment
Gateway
Distribution
Strategies &
Partnership
Revenue
Management
Social Media
Management
Customer
Relationship
Management
8. Online Payment Gateway MysteryOnline
Payment
Gateway
The Payment Card Industry Data Security Standard (PCI DSS) is a proprietary information security
standard for organizations that handle branded credit cards from the major card schemes including
Visa, MasterCard, American Express, Discover, and JCB
11. Brand Website vs Online Travel Agency (Angel or Devil)?
Distribution
Strategies &
Partnership
12. Revenue Management & Pricing IntelligenceRevenue
Management
Revenue Management is the application of disciplined analytics that predict consumer
behavior at the micro-market level and optimize product availability and price to
maximize revenue growth (Wikipedia)
13. Revenue Management & Pricing IntelligenceRevenue
Management
CTB BAR Rm Type AP1 DISC AP2 DISC DISC DISC DISC DISC DISC CTB BAR Rm Type AP1 DISC AP2 DISC DISC DISC DISC DISC DISC
RB/++ Supp 10% 15% 20% 25% 30% 35% 40% 45% 50% RB/NET# # Supp 10% 15% 20% 25% 30% 35% 40% 45% 50%
0.90 0.85 0.80 0.75 0.70 0.65 0.60 0.55 0.50 0.90 0.85 0.80 0.75 0.70 0.65 0.60 0.55 0.50
BAR 1 80 190 171.00 161.50 152.00 142.50 133.00 123.50 114.00 104.50 95.00 BAR 1 80 229.90 206.91 195.42 183.92 172.43 160.93 149.44 137.94 126.45 114.95
BAR 2 65 175 157.50 148.75 140.00 131.25 122.50 113.75 105.00 96.25 87.50 BAR 2 65 211.75 190.58 179.99 169.40 158.81 148.23 137.64 127.05 116.46 105.88
BAR 3 45 155 139.50 131.75 124.00 116.25 108.50 100.75 93.00 85.25 77.50 BAR 3 45 187.55 168.80 159.42 150.04 140.66 131.29 121.91 112.53 103.15 93.78
BAR 4 30 140 126.00 119.00 112.00 105.00 98.00 91.00 84.00 77.00 70.00 BAR 4 30 169.40 152.46 143.99 135.52 127.05 118.58 110.11 101.64 93.17 84.70
BAR 5 15 125 112.50 106.25 100.00 93.75 87.50 81.25 75.00 68.75 62.50 BAR 5 15 151.25 136.13 128.56 121.00 113.44 105.88 98.31 90.75 83.19 75.63
BAR 6 5 110 99.00 93.50 88.00 82.50 77.00 71.50 66.00 60.50 55.00 BAR 6 5 133.10 119.79 113.14 106.48 99.83 93.17 86.52 79.86 73.21 66.55
BAR 7 15 95 85.50 80.75 76.00 71.25 66.50 61.75 57.00 52.25 47.50 BAR 7 15 114.95 103.46 97.71 91.96 86.21 80.47 74.72 68.97 63.22 57.48
BAR 8 20 90 81.00 76.50 72.00 67.50 63.00 58.50 54.00 49.50 45.00 BAR 8 20 108.90 98.01 92.57 87.12 81.68 76.23 70.79 65.34 59.90 54.45
BAR 9 25 85 76.50 72.25 68.00 63.75 59.50 55.25 51.00 46.75 42.50 BAR 9 25 102.85 92.57 87.42 82.28 77.14 72.00 66.85 61.71 56.57 51.43
BAR 10 30 80 72.00 68.00 64.00 60.00 56.00 52.00 48.00 44.00 40.00 BAR 10 30 96.80 87.12 82.28 77.44 72.60 67.76 62.92 58.08 53.24 48.40
CTB BAR Rm Type AP1 DISC AP2 DISC DISC DISC DISC DISC DISC CTB BAR Rm Type AP1 DISC AP2 DISC DISC DISC DISC DISC DISC
RO/++ Supp 10% 15% 20% 25% 30% 35% 40% 45% 50% RO/NET# # Supp 10% 15% 20% 25% 30% 35% 40% 45% 50%
7.5 2 15 0.90 0.85 0.80 0.75 0.70 0.65 0.60 0.55 0.50 0.90 0.85 0.80 0.75 0.70 0.65 0.60 0.55 0.50
BAR 1 80 175 157.50 148.75 140.00 131.25 122.50 113.75 105.00 96.25 87.50 BAR 1 80 211.75 190.58 179.99 169.40 158.81 148.23 137.64 127.05 116.46 105.88
BAR 2 65 160 144.00 136.00 128.00 120.00 112.00 104.00 96.00 88.00 80.00 BAR 2 65 193.60 174.24 164.56 154.88 145.20 135.52 125.84 116.16 106.48 96.80
BAR 3 45 140 126.00 119.00 112.00 105.00 98.00 91.00 84.00 77.00 70.00 BAR 3 45 169.40 152.46 143.99 135.52 127.05 118.58 110.11 101.64 93.17 84.70
BAR 4 30 125 112.50 106.25 100.00 93.75 87.50 81.25 75.00 68.75 62.50 BAR 4 30 151.25 136.13 128.56 121.00 113.44 105.88 98.31 90.75 83.19 75.63
BAR 5 15 110 99.00 93.50 88.00 82.50 77.00 71.50 66.00 60.50 55.00 BAR 5 15 133.10 119.79 113.14 106.48 99.83 93.17 86.52 79.86 73.21 66.55
BAR 6 5 95 85.50 80.75 76.00 71.25 66.50 61.75 57.00 52.25 47.50 BAR 6 5 114.95 103.46 97.71 91.96 86.21 80.47 74.72 68.97 63.22 57.48
BAR 7 15 80 72.00 68.00 64.00 60.00 56.00 52.00 48.00 44.00 40.00 BAR 7 15 96.80 87.12 82.28 77.44 72.60 67.76 62.92 58.08 53.24 48.40
BAR 8 20 75 67.50 63.75 60.00 56.25 52.50 48.75 45.00 41.25 37.50 BAR 8 20 90.75 81.68 77.14 72.60 68.06 63.53 58.99 54.45 49.91 45.38
BAR 9 25 70 63.00 59.50 56.00 52.50 49.00 45.50 42.00 38.50 35.00 BAR 9 25 84.70 76.23 72.00 67.76 63.53 59.29 55.06 50.82 46.59 42.35
BAR 10 30 65 58.50 55.25 52.00 48.75 45.50 42.25 39.00 35.75 32.50 BAR 10 30 78.65 70.79 66.85 62.92 58.99 55.06 51.12 47.19 43.26 39.33
Best Available Rate Structure :01 November 2015 - 31 October 2016 (Taxes Exclusion) Best Available Rate Structure :01 November 2015 - 31 October 2016 (Taxes Inclusion)
Centra
Studio
Centra
Studio
CENTRA TAUM SEMINYAK BALI (CTB) : 01 NOVEMBER 2015 - 31 OCTOBER 2016
Best Available Rate Structure :01 November 2015 - 31 October 2016 (Taxes Exclusion) Best Available Rate Structure :01 November 2015 - 31 October 2016 (Taxes Inclusion)
Centra
Studio
Centra
Studio
15. Social Media & Content ManagementSocial Media
Management
16. Social Media & Content ManagementSocial Media
Management
Create
Social
Media
Objective
and SMART
Goal
Conduct a
Social
Media Audit
Create and
Improve
your Social
Accounts
Seek
Inspirations
Create a
Content
Plan and
Editorial
Calendar
Be
Innovative
and Adjust
your plan as
it goes
17. Social Media & Content ManagementSocial Media
Management
Specific
Measurable
AttainableRealistic
Time-Bound
