1. Media Monitor clipping agency monitors print, radio, TV, internet and social media in Bulgaria, clipping over 2 million articles annually from 500 online and all national broadcast media.
2. The company provides daily monitoring summaries in foreign languages and stores broadcast recordings for 6 months with transcripts available 20 minutes after airing.
3. In addition to clipping media, Media Monitor also monitors advertising, tracking over 9,000 ads per month across 22 sectors to provide clients competitive analyses.
2. The A Data Pro company group
Over 15 successful years in the international
information services industry
Media Monitor clipping agency
Est. 2014 by experts in the industry
A team with over 10 years of experience
3. МонMonitoring and clipping of print media (central, regional and periodicals)
Radio and TV monitoring
Internet monitoring and clipping
Monitoring and clipping of social networks
Monitoring and clipping of advertising in print, radio and TV
Quantity and content analysis
Daily monitoring summaries in foreign languages
4. The publications are delivered to Media Monitor in a hard or digital (PDF) copy
directly from the printing house or the publisher. There is a team of experts working
in the agency (day and night shifts), who process the publications into a digital copy
and upload them to the Media Monitor database. There are 2,200 new entries on
average a day in our database and over 800,000 a year from central, regional and
periodical print publications.
5. The monitoring covers all national electronic media and 10 other electronic media. The service
offers a complete recording and transcript of the broadcasts. The audio and video recordings
are available in up to 20 minutes after the broadcast has aired and are stored in an archive for
6 months. The recording format allows for reproduction on all types of computers and mobile
devices. Every client needs help to work with large amounts of information and that is why in
addition to decoding and processing of files, we endeavor to summarize important information
into suitable for reading and understanding shorter texts. Some 90 entries a day/ Approx.
33,000 a year
6. The monitoring of online media includes a following in real time of over 500 internet media
outlets in Bulgaria. Publications on a given topic are updated automatically every 5 minutes
and can be sorted by key words, chronology, media type, media priority and other. Our system
supports a separate archive of the sources followed. After the removal of a publication from the
web, we can present the original form. There are an average of 22,000 new entries in the
system a day and over 8,000,000 a year.
7. The service covers the most popular Bulgarian blogs and forums, Facebook, Twitter and video
sharing platforms like YouTube and Vbox. The information is updated and distributed in real
time. Our colleagues from Perceptica prepare detailed analysis of social networks on monthly
and annual basis or by a specific request. There are 40,000 new entries a day from Twitter,
Facebook, blogs and forums and approx. 15,000,000 a year.
8. This is an increasingly popular service. We perform monitoring and clipping of advertising in
print, radio and TV. It is provided on weekly or monthly basis in an Excel worksheet with a link
to the original print advertisement or audio/video file, a description of the advertisement,
dimensions/duration and cost according to official media rates. We follow all ads, divided into
22 sectors and they average 9,000 units a month and 350,000 a year.
9. The analysis is provided on monthly basis in an Excel worksheet and a Power Point
presentation and has the following features: headline, media type, source, link to the print or
internet publication, tone assessment, number of publications by media, cost, brand
positioning compared to other brands in the sector and other.
10. The whole team of Media Monitor is dedicated to the constant support of our clients, feedback
and assistance at any time of the year. We are often ahead of the demands of our clients as
we send them information at the time of publication, which provides them with an advantage,
especially in crisis situations. We value highly and insist on feedback from our clients, as we
use it to improve our work and develop new technologies.
