Moltke Consulting announced a new range of Customer Experience (CX) Audits based on scientific marketing communication principles. These audits are targeted at Travel Sellers, including all forms of Online and Corporate Travel Agencies, as well as Travel Providers, including Airlines, Hotels, Guest Houses, Cruise Lines, Destinations, and Experiences.
Focused on the online journey of several uniquely defined personas, these audits provide detailed recommendations on where improvements should be made to enhance positive factors, such as value propositions, and to reduce friction and anxiety.
2. A leading travel and
transportation distribution
strategy development business,
Moltke Consulting, has
announced a new range of Online
Customer Experience Audit
products.
These products are designed specifically
to analyze travel provider and travel seller
websites, delivering detailed scientific-
based recommendations for specific
improvements to improve the online
customer journey, driving improved
conversion rates.
3. The new Customer Experience Audit
products are based on principles learned
by the Founder and CEO of Moltke
Consulting, Peter von Moltke, learned
during his tenure at Meclabs Institute,
when he led their travel business, based
in Jacksonville, Florida.
Moltke Consulting has delivered
CX Audits in numerous
segments of the travel industry,
including airlines, hotels, cruise
lines, tour operators, and travel
agencies.
4. The Customer Experience Audits (CX Audits)
focus on five principal drivers that impact
behavior while prospects are making a decision
to purchase. On the positive side, these are
Motivation, Value, and Incentive. On the
negative side, the focus of the audits is on
Friction and Anxiety.
VThe Moltke Consulting CX Audits
provide detailed recommendations on
where in the customer journey the
positive attributes need to be added
and/or amplified and where the
negative attributes should be removed
or dampened.
5. “We have analyzed the most
stunningly beautiful websites,
carefully designed by talented web
designers, and in all cases have
identified some of the most
remarkable customer journey
problems
“There can be little doubt that
these website issues were
causing significant leakage within
the sales funnels of these pre-
eminent travel businesses” said
Peter von Moltke
6. "Our clients like the fact that our
audits are now fixed priced, according
to the size of the website and how
much analysis will need to be
performed beyond the website, such
as email communications,
remarketing messaging, etc.
"We can confidently claim that the
quality of our CX Audits is a step
above our competitors, given that we
integrate deep travel knowledge into
the unique scientific customer journey
methodology our analysis is based
on.”
7. Find Out More At
MoltkeConsulting.com or
email
Peter@vomoventures.com
