Moltke Consulting Customer Experience Audits.pdf
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Moltke Consulting announced a new range of Customer Experience (CX) Audits based on scientific marketing communication principles. These audits are targeted at Travel Sellers, including all forms of Online and Corporate Travel Agencies, as well as Travel Providers, including Airlines, Hotels, Guest Houses, Cruise Lines, Destinations, and Experiences. Focused on the online journey of several uniquely defined personas, these audits provide detailed recommendations on where improvements should be made to enhance positive factors, such as value propositions, and to reduce friction and anxiety.
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Moltke Consulting Customer Experience Audits.pdf
- 1. Moltke Consulting, Airline & Travel Distribution Strategy Now Offers CX Audits
- 2. A leading travel and transportation distribution strategy development business, Moltke Consulting, has announced a new range of Online Customer Experience Audit products. These products are designed specifically to analyze travel provider and travel seller websites, delivering detailed scientific- based recommendations for specific improvements to improve the online customer journey, driving improved conversion rates.
- 3. The new Customer Experience Audit products are based on principles learned by the Founder and CEO of Moltke Consulting, Peter von Moltke, learned during his tenure at Meclabs Institute, when he led their travel business, based in Jacksonville, Florida. Moltke Consulting has delivered CX Audits in numerous segments of the travel industry, including airlines, hotels, cruise lines, tour operators, and travel agencies.
- 4. The Customer Experience Audits (CX Audits) focus on five principal drivers that impact behavior while prospects are making a decision to purchase. On the positive side, these are Motivation, Value, and Incentive. On the negative side, the focus of the audits is on Friction and Anxiety. VThe Moltke Consulting CX Audits provide detailed recommendations on where in the customer journey the positive attributes need to be added and/or amplified and where the negative attributes should be removed or dampened.
- 5. “We have analyzed the most stunningly beautiful websites, carefully designed by talented web designers, and in all cases have identified some of the most remarkable customer journey problems “There can be little doubt that these website issues were causing significant leakage within the sales funnels of these pre- eminent travel businesses” said Peter von Moltke
- 6. "Our clients like the fact that our audits are now fixed priced, according to the size of the website and how much analysis will need to be performed beyond the website, such as email communications, remarketing messaging, etc. "We can confidently claim that the quality of our CX Audits is a step above our competitors, given that we integrate deep travel knowledge into the unique scientific customer journey methodology our analysis is based on.”
- 7. Find Out More At MoltkeConsulting.com or email Peter@vomoventures.com