Team Braden Jenly

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Team Braden Jenly

  1. 1. By: Jennifer Reed and Bradley Martindale http://www.wptv.com/money/consumer/time-warner-cable-cbs-fee-dispute-threatens-blackout-for-customers-in-three-major-cities Wednesday, May 21, 14
  2. 2. Execu&ve  SummaryBack  in  the  early  1920’s  Henry  Luce  and  Briton  Haden  formed  Time  Inc  and  around  that  same  =me  4  of   the  Warner  brothers  created  Warner  Bros.  Entertainment.  In  late  1989  the  2  merged  to  become  the   largest  media  empire  in  the  world.  (Saporito,  1989)  Time  Warner  Inc.  overall  strategy  is  to  become   =tleholder  of  the  cable,  television  and  web  outlets  by  opera=ng  and  distribu=ng  all  media  content.   (Roberts,  2000)  Today,  Time  Warner  Inc.  is  made  up  of  several  different  divisions  including  America   Online,  Home  Box  Office,  Turner  Broadcas=ng  as  well  as  many  publica=ons.  (GosseS,  2012)    Time  Warner   Cable  in  an  interna=onal  name,  however  their  cable,  internet,  phone  and  home  security  only  covers   several  large  markets  across  the  na=on.   Upgrading  Time  Warner’s  DVR  program  is  the  main  focal  point  of  this  discussion.  DVR  services  are  very   important  to  television  users  because  it  makes  it  easier  for  users  to  record  and  keep  up  with  their  favorite   television  programs  on  the  go.  The  defect  in  the  DVR  service  at  Time  Warner  prohibits  users  from   recording  their  shows  for  an  extended  recording  period  if  the  show  exceeds  it’s  on-­‐air  playing  =me.  Our   main  objec=ve  is  to  find  a  solu=on  to  this  problem  so  that  Time  Warner  cable  users  have  the  op=on  to   extend  recording  =mes  of  their  favorite  shows  if  necessary. There  are  many  different  ways  to  incorporate  this  extended  recording  op&on  into  the  cable  service.  One   method  would  be  to  sell  50  percentage  of  the  Time  Warner  cable  brand  to  it’s  compe&tor  Comcast  and   let  representa&ves  of  Comcast  deal  with  the  headaches  of  installing  an  appropriate  DVR  to  their  systems   program.  Comcast  was  chosen  because  the  company  has  already  made  plans  to  buyout  the  Time  Warner   cable  brand  and  Comcast  cable  service  already  provides  extended  recording  &me  for  shows,  with  their   DVR  service  (Halleck,  2014). Finally,  Time  Warner’s  customer  service  has  been  an  on  going  decades.  In  2013  alone  American   Customer  Service  Sa&sfac&on  Index,  who  surveys  roughly  70,000  customers  annually,  ranked  Time   Warner  at  the  second  to  the  worst  in  customer  service.  The  number  1  worst  is  Time  Warner’s  top   compe&tor  and  poten&al  merger  Comcast.  MSN  Money  as  also  placed  Time  Warner  in  their  Hall  of   Shame.  (Zara,  2014)  With  customer  service  taking  a  backseat  to  technology,  Time  Warner  may  s&ll  fail   which  is  why  we  have  incorporated  customer  service  into  this  proposal. http://aurorasginjoint.com/2012/09/01/the-culture-at- warner-bros/ http://bztv.typepad.com/instanthistory/2006/03/time_magazine_f.html Wednesday, May 21, 14
  3. 3. http://whittakerchambers.org/articles/reviews/ http://www.designntrend.com/articles/10323/20140122/hbo-doesnt-mind-youre-loaning-go-password-digital-trends-buzzfeed.htm https://www.google.com/search?q=turner+broadcasting&client=safari&rls=en&source=lnms&tbm=isch&sa=X&ei=PRB8U8-UO47QsQTisIGQDA&ved=0CAoQ_AUoAw&biw=1296&bih=689#q=turner%20broadcasting%20png&revid=1382284898&rls=en&tbm=isch&facrc=_&imgdii=_&imgrc=TKX3t-1pEOZHnM%253A%3BSC-xTW0_21hOBM%3Bhttp%253A%252F%252Foi43.tinypic.com%252F2n7jbdl.jpg%3Bhttp%253A%252F%252Fwww.nickandmore.com%252F2013%252F12%252F31%252F2014-insights-for-cartoon- network-and-boomerang%252F%3B1332%3B335 http://www.iosnoops.com/appinfo/twc-wifi-finder-for-iphone-and-ipad/492768487 Company Overview Wednesday, May 21, 14
  4. 4. Weakness Is Not An Option! http://www.myce.com/news/dc-judge-backs-mass-p2p-anti-piracy- litigation-41989/ http://online.wsj.com/news/articles/SB124100011975268097 Wednesday, May 21, 14
  5. 5. Customers/Collaborators Target Market • Age: 6 and up • Sex: Male and Female • Region: International • Income: $20K and up • United States • South America • Europe • Middle East http://staff.studentlife.umich.edu/article/understanding-race-and-engaging-diversity http://peak-innovations.com/designbuild/international-sales/attachment/world-m Wednesday, May 21, 14
  6. 6. Competitors Wednesday, May 21, 14
  7. 7. Business Climate http://www.go-green.ae/gogreen-members.php http://rockwallconservative.me/ 2010/11/ Wednesday, May 21, 14
  8. 8. Business Opportunity • On Demand • Content • Downloads • Mobile Devices • Distribution http://www.avonschool.com/Page/1020 http://scitechconnect.elsevier.com/syngress-downloadable- content/ http://www.viralblog.com/mobile-and-apps/why-mobile-should-be-integrated-in-every-campaign/ Wednesday, May 21, 14
  9. 9. Business Threats http://www.business2community.com/small-business/7-vital-social-media-strategies-small- businesses-0807161#!PpvgP • Social Media • Piracy • Competitors • Video Streaming Services Wednesday, May 21, 14
  10. 10. Challenges/Solutions EXTENDED RECORDING NOT ALLOWED - Figure out method that allows Time Warner user’s extended recording time when needed. Customer Service - Good service equals more customers/ users http://jobs.timewarnercable.com/sites/twc/images/hp-customer-service-bg.jpg https://rebuild.timewarnercable.com/MediaLibrary/1/1/FAQ/images/ iGuide_DVR_TVListRec.jpg Wednesday, May 21, 14
  11. 11. Wednesday, May 21, 14
  12. 12. Legal & Ethical http://www.telarus.com/images/1266961996_patent-symbol.jpg http://www.mendezminsurance.com/img/ ~www.mendezminsurance.com/istock_000007126560xsmall.jpg - Possible liabilities - Time Warner subscribers - More than %25 percent of users have DVR service - Target audience Wednesday, May 21, 14
  13. 13. Financial Overview -­‐  Total  Current  Assets  (Over  a  period  of  3-­‐Years) 2011:  6.40B  ,  2012:  4.88B  ,  2013:  2.14B -­‐  Gross  Profit  (Over  a  period  of  3-­‐Years) 2011:  10.5B  ,  2012:  11.4B  ,  2013:  11.8B -­‐  Total  Revenue  (Over  a  period  of  3-­‐Years) 2011:  19.7B  ,  2012:  21.4B  ,  2013:  22.1B -­‐  Total  operaCng  Expenses  (Over  a  period  of  3-­‐Years) 2011:  6.46B  ,  2012:  6.99B  ,  2013:  7.20B -­‐  OperaCng  Income  (Over  a  period  of  3-­‐Years) 2011:  4.08B  ,  2012:  4.45B  ,  2013:  4.58B P R I C E /   E A R N I N G S   R A T I O P R I C E   E A R N I N G S   G R O W T H   R A T I O C U R R E N T   R A T I O D E B T   T O   E Q U I T Y   R A T I O G R O S S   P R O F I T   M A R G I N E A R N I N G S   P E R   S H A R E T I M E   W A R N E R   1 7 . 5 5 0 0 % 1 8 . 1 9 0 0 % 0 . 4 9 0 0 % 2 8 . 9 6 0 0 % 5 2 . 9 0 0 0 % 7 . 0 7 0 0 % C O M C A S T   C O R P 1 7 . 2 3 0 0 % 1 8 . 2 5 0 0 % 0 . 7 8 9 0 % 1 4 . 5 8 0 0 % 6 8 . 7 0 0 0 % 2 . 7 3 0 0 % A T & T   I N 1 3 . 5 3 0 0 % 8 . 0 5 0 0 % 0 . 6 0 5 0 % 2 0 . 3 5 0 0 % 5 9 . 8 0 0 0 % 3 . 4 3 0 0 % Wednesday, May 21, 14
  14. 14. Financial Overview 74% 21% 5% (TWC) Stock Percentage as of 5/16/14 Over 3-year period Year 1: 5% Year 2: 21% Year 3: 74% Wednesday, May 21, 14
  15. 15. Strategy & Implementation D A T E / T I M E F R A M E E V E N T / M I L E S T O N E 8 / 1 / 2 0 1 4 L A U N C H   O F   C U S T O M E R   S E R V I C E   L E A R N I N G   C E N T E R   O F   C U S T O M E R   S E R V I C E   R E P R E S E N T A T I V E S . 8 / 1 / 2 0 1 4   –   6   W E E K S L O S   A N G E L E S   L A U N C H   O F   T H E   N E W   D V R   H D   R E C E I V E R S   T O   N E W   A N D   E X I S T I N G   C U S T O M E R S . 9 / 1 / 2 0 1 4   –   6   W E E K S N E W   Y O R K   C I T Y   L A U N C H   N E W   D V R   H D   R E C E I V E R S   T O   N E W   A N D   E X I S T I N G   C U S T O M E R S . 4 / 1 5 / 2 0 1 5 E M A I L   S U R V E Y S   T O   C U S T O M E R S   W H O   R E C E I V E D   T H E   N E W   S E R V I C E S   A N D   P R O D U C T S   I N   N E W   Y O R K   C I T Y . 7 / 1 / 2 0 1 5 A N A L Y Z E   S U R V E Y   D A T A   R E C E I V E D   O N   A L L   N E W   U P G R A D E D   S E R V I C E S   I N   B O T H   T E S T   M A R K E T S . D A T E / T I M E F R A M E E V E N T / M I L E S T O N E 8 / 1 / 2 0 1 5 E M A I L   S U R V E Y S   T O   A L L   P R E -­‐ E X I S T I N G   C U S T O M E R S   I N   R E F E R E N C E   T O   C U S T O M E R   S E R V I C E   9 / 1 / 2 0 1 5 T R O U B L E S H O O T   A L L   P R O B L E M S   T H A T   H A V E   B E E N   E N C O U N T E R E D   I N   T H E   T E S T   M A R K E T S . 1 2 / 1 5 / 2 0 1 5   –   6   W E E K S M O V E   F O R W A R D   T O   L A U N C H   T H E   N E W   D V R   H D   R E C E I V E R S   T O   C O V E R   A L L   O F   C A L I F O R N I A ,   N E W   Y O R K ,   M A I N E ,   O H I O ,   A R I Z O N A   A N D   H A W A I I 2 / 1 / 2 0 1 6   –   6   W E E K S M O V E   F O R W A R D   T O   L A U N C H   T H E   N E W   D V R   H D   R E C E I V E R S   T O   C O V E R   T H E   R E S T   O F   T H E   M A R K E T S ,   W H I C H   I N C L U D E   T E X A S ,   N E B R A S K A ,   M I S S O U R I ,   W E S T   V I R G I N I A ,   W I S C O N S I N   A S   W E L L   A S   N O R T H   A N D   S O U T H   C A R O L I N A . 8 / 1 0 / 2 0 1 6 E M A I L   S U R V E Y S   T O   A L L   N E W   C U S T O M E R S   I N   R E F E R E N C E   T O   T H E   N E W   D V R   H D   S Y S T E M . D A T E / T I M E F R A M E E V E N T / M I L E S T O N E 9 / 1 / 2 0 1 6 T R O U B L E S H O O T   A N D   S U B M I T   “ P A T C H E S ”   T O   A N Y   A N D   A L L   I S S U E S   C O N C E R N I N G   T H E   D V R   H D   R E C E I V E R S   F O R   A L L   M A R K E T S . 1 / 1 / 2 0 1 7 C O M P L E T E L Y   U P   A N D   R U N N I N G Wednesday, May 21, 14
  16. 16. 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