At the Catch! Transport Systems Innovation Workshop, Team B explored how better quality travel data can deliver more effective travel planning initiatives.

1. ©British Telecommunicationsplc
applied innovation &
hothousecentre.
Market size
Opportunity
Current Issues with Travel Monitoring Data
• Reliability
• Robustness
• Quantity – low response rates
The App will provide a fairer truer picture:
• Live
• Salient
• Real time data
Benefits:
• Removes the need to provide travel diaries (increased response rate)
• Time and cost savings for both the LA and developer
• Ensures developer provides infrastructure requirements in a timely manner
• Can support promote a sustainable lifestyle
What local authority objectives does this support?
• The promotion of sustainable travel modes
• Improving physical wellbeing
Slide 1 – Team B
Travel Plan Monitoring

2. ©British Telecommunicationsplc
applied innovation &
hothousecentre.
What is the indicative value of
the idea to the Local
Authority?
• Who in the local authority
will benefit?
• What might it cost?
Idea Title….
Currently costs Developer £45,000
Congestion costs Suffolk economy 146
million a year
Slide 2 – High Level Business Case
Outcome 1: What value can the data collected bring to LAs & which roles within LAs
would benefit from that data?
Better quality data:
• Not a snap shot
• Accurate reflection of travel behaviour
• Can use data to inform travel behaviour
work
LA:
• More efficient use of officer time
• Increase uptake in sustainable travel
Initial ROM Benefits Estimate: Indicative Investment estimate:
Data can be reused elsewhere in
the LA:
• Public Health
• Other areas of transport policy
eg network management
• Place Making
• Education
• Economic Development
• Service Provision
• Support cross boundary
planning
• Evidence to support funding
bids

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applied innovation &
hothousecentre.
Ideas
Slide 3 – App Adoption Plan
Outcome 2: How can we ensure widespread adoption of the app, so that the data is
reliable and representative?
• Incentives are primarily the responsibility of the developer.
They can do this through various marketing strategies
• LA policy could require data in this format
Implementation ease :
Effectiveness:
L M H
Cost:
Adoption speed:
Idea 3
L M H
Implementation ease :
Effectiveness:
L M H
Cost:
Adoption speed:
L M H
Implementation ease :
Effectiveness:
L M H
Cost:
Adoption speed:
L M H

4. ©British Telecommunicationsplc
applied innovation &
hothousecentre.
Slide 4 – Making it happen
Outcome 3: What are the key next steps?
Step 1
• Clarify what do we want from the App
Step 2
• Undertake a pilot running alongside a traditional travel survey