2. Who is Peter Hempel?
• Edelman-Berland
Ø Specialist in executive-level IDIs
• Penn Schoen Berland
Ø Qualitative & quantitative strategic research
Ø In-person work in over 40 countries on six
continents
• Public Strategies, Austin, Texas
• Planned Parenthood of New York City
• National Humanities Center
• Ph.D. – University of Texas at Austin
• A.B. – Princeton University

3. Who is Peter Hempel?
• Taught writing and literature at University
of Texas
+ Poetry of the ages
= Rhetorical SWAT team
Audience strategy/
Persuasion

4. He has written for the famous

5. He has engaged the issues

6. And written on anything and everything

7. He raised the bar at Planned Parenthood
• As Director of Development
Communications, wrote proposals
that raised more than $3 million each
year
• Wrote the campaign brochure for the
Capital Campaign
• Wrote White Papers for distribution to
the national Planned Parenthood
network (193 affiliates)
• Wrote 3 of the 5 direct mail letters
selected from across the country as
samples for the national Planned
Parenthood fund-raising handbook
• Quote from celebrity letter printed in
Ms Magazine

8. He made news at Public Strategies

9. He hit the ground running at PSB

10. Then took off around the world
United States
Puerto Rico
Cayman Islands
Barbados
Jamaica
US Virgin Islands
Guatemala
Panama
Columbia
Brazil
Kenya
Zimbabwe
South Africa
UAE
Pakistan
India
Scotland
England
Denmark
Netherlands
Belgium
Germany
France
Greece
Russia
Yugoslavia
Serbia
Bosnia
Australia
New Zealand
Singapore
Malaysia
Thailand
Philippines
Vietnam
South Korea
Japan
China
Hong Kong
Saipan
Guam
American Samoa

11. For a roster of high-profile clients
• Proposals
• Focus groups,
one-on-one
interviews
• Strategic analysis
• Positioning &
message testing
• Concept and ad
testing
• Presentations

12. And today he’s talking to decision-makers in every field
12
• Financial industry
execs & analysts
• Investors
• Architects &
designers
• Engineers
• Decision-makers in
IT and in industry
• Oil industry execs
& managers
• Not-for-profits
• Administrators &
faculty in
universities and
education agencies
• M.D.s

13. Contact information
Peter A. Hempel, Ph.D.
305 Trinity Court, #6
Princeton, NJ 08540
(609) 651-2043
peterahempel@gmail.com