Retailers in the US are focusing on launching their own mobile payment app, while supporting other mainstream app such as Apple Pay and its loyalty point earning system. With this new in-house payment application, the brands will gain access to customer centric data and promote discounts and sales information to target consumers in a more effective manner. In the current scenario, mobile wallet is seen as core to retail strategy to drive revenues, reduce cost and increase loyalty.

1. US retailers continue to focus on launching own
mobile wallets to gain competitive advantage; Kohl
launches its own mobile payment app
Analyst View Point Series

2. Table of Contents
Market Context
Key Insights

3. Market Context
Retailers in the US are focusing on launching their own mobile payment app, while
supporting other mainstream app such as Apple Pay and its loyalty point earning
system. With this new in-house payment application, the brands will gain access to
customer centric data and promote discounts and sales information to target
consumers in a more effective manner. In the current scenario, mobile wallet is seen
as core to retail strategy to drive revenues, reduce cost and increase loyalty.

4. Key Insights
Retailer Kohl has recently launched its mobile payment application Kohl Pay which
functions through own range of Kohl's Charge cards instead of any debit or credit card
linkage. It is an effective alternative to Apple Pay or Samsung Pay as well. The
application is available on Android and iOS platform and facilitates payments through
QR code scanning. Other than payments, it also manages savings for customers,
along with discount and promotion tracking, exchanges, frequent purchases and
stores gift cards as well. The application has already been downloaded 14 million
times since its launch.

5. Key Insights
Kohl Pay has been integrated with Kohl’s charge card and Yes2You rewards program
which is expected to give the brand a competitive edge over other players. Another
interesting facility of this system is that customers can redeem their reward point at the
time of checkout. With this approach, it plans to increase brand loyalty and expand its
business reach. Kohl has a customer base of 25 million active card holders in United
States and 60% of its in-store sales are channelized through these store cards. Hence
it can be predicted that a considerable amount of customers will be interested in this
new payment facility.

6. To Know More
To know more and gain deeper understanding of
mobile payment industry in United States, click here.