The Story Telling for Founders Session was hosted by PayUmoney & 91 Spring Board Delhi. 40+ Startup founders participated & learnt the art of story telling and content marketing to grow business without burning money.
13. 1. Reduce cost of marketing
considerably
2. Build a passionate user base
3. Get actual sales even before the
product/ service goes live
4. Invite necessary attention ;)
1. Team members
2. Investors
16. 2.3 million downloads, $72K in profits
Source: https://medium.com/@stuartkhall/how-i-got-2-3m-app-downloads-without-spending-a-cent-on-marketing-f4823b6bc779#.p3z5vwg03
17. One thing that Chip (the CEO of
Wahoo) said to me on the first call
we had will stick with me for a long
time …
“We probably wouldn’t have
considered buying your app
if we hadn’t read the story”.
25. Rule #1
To build thousands of $ worth of
passionate word of mouth for
your brand, remember your
business is human-to-human.
It fails when you go the B2B/
B2C route.
26. Rule #2
Stress, Love, Creativity, Travel,
Inspiration, Success, Money,
Time, Relationships, Motivation
Everyone relates to the above.
Your startup story must!
27. Rule #3
Its tempting to explain
everything. But its better to
leave space for
interpretation.