Going from A to C, a Practical Approach to Semantic Search
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Semantic search is about machines predicting our needs and answering questions we did not know we would ever ask. The challenge we faced at Motorola was to create an automated mechanism for generating ontology trees and semantic graphs to enable advanced semantic search capabilities in DITA-source technical content. Open-source tools are available to achieve such results. By giving examples, this presentation will illustrate the importance of semantic search capabilities and benefits for the organisation as well as the customer. Key thought: let the system answer questions you did not foresee the user would ask.
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Going from A to C, a Practical Approach to Semantic Search
- 1. Going from A to C A Practical Approach to Semantic Search
- 2. Pawel Kowaluk • Learning tech at Motorola Solutions • DITA geek • Co-founder at soap!
- 3. Agenda • Example of Google Semantic Search • How Google realizes semantics • How to build your own semantic website • What is RDF
- 4. WHO IS THE BEST MUSICIAN EVER?
- 5. Going from A to C a. Who is the best musician ever b. Finding the phrase best musician ever c. Music artists frequently mentioned on the web
- 8. • Social presence • Semantic markup • Rich content
- 10. Social presence
- 11. Semantic markup
- 12. Semantic markup
- 13. Semantic markup
- 14. Semantic markup
- 15. Semantic markup
- 16. Semantic markup
- 17. Semantic markup
- 18. Semantic markup
- 19. Semantic markup
- 20. Semantic markup
- 21. Semantic markup
- 22. Semantic markup
- 23. Rich content The elevation of Mount Everest is 29,029' (8,848 m)
- 24. Rich content The elevation of Mount Everest is 29,029' (8,848 m)
- 25. Rich content Ever wonder how high Mount Everest is? People say it’s 29,029' (8,848 m). And you know what? It’s true!
- 26. Data highlighter
- 27. Data highlighter
- 28. BUILD YOUR OWN SEMANTIC WEB
- 29. But how?
- 30. RDF = Resource Description Framework • A family of W3C Standards • A metadata data model • A variety of notations and formats • Used on the web and in knowledge management
- 31. RDF triple thing relation thing
- 32. RDF triple RDF triple Is a kind of standard
- 33. Hip Replaceme nt Treatment treats Arthriti c Hip
- 35. Leeds General Infirmar y Hip Replaceme nt Treatment provide s
- 36. Hip Replaceme nt Treatment Arthritic Hip treats Leeds General Infirmary provide s
- 37. Leeds General Infirmar y Arthriti c Hip treats
- 38. GREAT SCOTT!
- 39. Ready to get started? Okay, let me take a crack at it...
- 40. Motorola Solutions = Radios
- 41. Radio system MASTER SITE
- 42. Master Site Zone Controller Logging Server Network Management Server Time Management Server Security Center Firewall Manager Core Router outside world
- 43. Process Publish (DITA) content Crawl it Highlight and optimize Build knowledge graphs
- 44. Crawling • HTML (or any XML) • How many tasks and references • XML metadata • Tree structures • Keywords • Multimedia • Objects
- 46. <title>MTR Overview</title> <p><ph m:class="device">Motorola Transport Router (MTR)</ph> serves as the core router at the Master Site. It offers the following features:</p> <ul> <li>Encryption</li> <li>Redundancy</li> <li>Remote configuration</li> <li>Data keying</li> </ul>
- 47. MTR route r is
- 48. MTR exists in maste r site
- 49. MTR encryp t can
- 50. MTR 加密 可以
- 52. Building a knowledge graph content is used as input to a knowledge graph, but the knowledge graph can apply to topics that do not exist yet - Oscar Wilde
- 56. Let’s see if we can find that RDF Overview Topic
- 57. master site IA hardware Searc h
- 58. master site IA hardware Searc h = information assurance hardware that exists at the Master Site
- 59. master site IA hardware Searc h
- 60. MTR exists in maste r site
- 61. master site IA hardware Searc h
- 62. encryption Information Assurance (IA) ... hardening antivirus
- 63. master site IA hardware Searc h
- 64. MTR hardware a kind of router a kind of
- 65. master site IA hardware Search 79 results for master site IA hardware (found in 0.0032 seconds) MTR Overview Motorola Transport Router (MTR) serves as the core router at the Master Site. It offers the following features: Encryption Redundancy... https://www.portal.mot.com/docs/mtr-overview.html metadata filter Border Zone Gateway The security of the Border Zone is ensured by the Border Zone Gateway. This device is the center for security of DMZ and terminal sites located in the system rim... https://www.portal.mot.com/docs/border-zone-gateway.html metadata filter Motorola Security Gateway Motorola Security Gateway (MSG) is an active network device delivere with voice and data systems to ensure maximum security at critical system nodes... https://www.portal.mot.com/docs/motorola-security-gateway.html metadata filter
- 67. TAKEAWAYS • Learn Google • Learn about RDF • Adopt Open Source apps (Wandora) • Become a Knowledge Engineer
- 68. Contact me Pawel Kowaluk pawel.kowaluk@motorolasolutions.com Twitter: @PawelKowaluk Check out: soapconf.com Motorola Solutions is a sponsor
Editor's Notes
- Key phrase: „going from A to C”
- Helping computers answer vague, hazy, stupid questions
- You type the words: „best musician ever” and you get a result that says „music artists frequently mentioned on the web.” note that none of the keywords you used were part of the result. The search engine has to interpret natural language to give you these results
- How do you make your content known to your audience? Is it poublic and you want your users to get to it through Google? Or do you have your own search engine? Is your search engine semantic? If you want to rely on google, there are practices you can follow, but they are all a great mystery
- SEO is dead? With google it’s all about creating rich multimedia content that the communities you belong to will want to share
- Google Data Highlighter – part of Google Webmaster Tools. It allows you to point to particular pieces of your website and tell Google what they are for better searchability.
- Of course, you don’t have to build your own semantic search engine, but you will have to think through your strategy to make sure your content will lend itself to the semantic strategy you want to follow
- RDF (Resource Description Framework) consists of two objects and a relation between them. Add more of these, connect them, and you get a knowledge graph.
- RDF (Resource Description Framework) consists of two objects and a relation between them. Add more of these, connect them, and you get a knowledge graph.
- When we type in „arthritic hip” we get hip replacement as the top result
- If we type in „where can I get my arthritic hip treated?” we should get information about Leeds General Infirmary, on the following conditions: Leeds General Infirmary is identified as a medical facility A medical facility is a place A place reacts to the question „where” Leeds General Infirmary is located in Leeds Your location is known and it is near Leeds
- Motorola Transport Router (MTR) serves as the core router at the Master Site. It offers the following features: Encryption Redundancy
- RDF transcends langauges. Once your content is translated, it will work in all languages.
- Import your RDF into Wandora
- Make your manual edits
- Your new job description is Knowledge Engineer. Are you excited?
- Let’s see if we find our topic about MTR
- It means information assurance hardware that exists at the Master Site. The search engine does some natural language analysis arrive at this conclusion... But will it find the MTR topic?
- This is looking good!
- If it does come up, then congratulations! Your semantic search is working
- Yaaay! Your semantic search engine works