2. I am..
MD at Digicat Digital Marketing Pvt Ltd (2010)
Host at Coral –Networking Dinner (2011)
Proprietor at www.i2cook.com (i2cook - 2013)
Work Ex: 14 years
Entrepreneurial attempts: 3 (full time)
Job Status: full time in pursuit of hapiness....
3. My Big Idea that failed & why..
saturn
Produce, package and sell packaged tender coconut water.
Time spent to create Saturn: 6 months
Roi: 1 Year
Markets: Global , FMCG leaders have shown interest !
Production and Technology: Imported from Germany and ratified
by CFTRI.
• Why did it fail?
Not enough coconuts!
4. What I learned from that failure..
• Learnings
A fundamental research miss can take away 6 months of your
life!
• Did it help start something else?
YES! I have started i2cook.com (A 100% organic Store)
• What changes did you bring about in your business
strategies?
Look for the basics – Raw Material, Labour and Seasonality!
5. Where I am today...
• Whats your new Big Idea?
www.I2cook.com
www.I2cook.com | The 100% organic store
• What stage are you at?
• Created the website @i2cook.com in Feb 2013
• We have added 72 products on the website targetting 200
products by end of Summer.
• We should have courier logistics in place by April to
cover India and payment gateway by May.
• 28% conversion rate of unique visitors currently.
• We have broken even but will sustain profits only by June
2013.
6. You can reach me on..
• pawan@i2cook.com
• 9833200711
• www.i2cook.com
