2. This is our brief history….
The story of this two fashion design entrepreneurs starts after graduating at the American Language Institute (San Diego State
University). Over the time there, Emma (Taiwan) and Paula (Spain) realized that most of the international students packed far too
lightly and felt as if they had nothing to wear. Furthermore, the difficulty to find stores with their country-style clothes pushed them to
adapt their look in order to fit in the American’s fashion. In short, they did not recognize themselves in the mirror and experienced
discomfort and frustration about their outfit.
For all these reasons, this two entrepreneurs girls opened a boutique with a friendly environment and unique styles to connect with
customers in a special way. They wanted to provide international students a look and a border arrays of the clothing from their home
countries.
3. About Royal Room
Vision:
➔ Provide the clothes
over 40 countries
➔ Expand Royal Room
over all California.
➔ We are looking
forward our profit will
grow sharply at least
30%
In pursuing our mission, we offer you …….
❖ To change your look but always be yourself,
❖ To transform your life by approaching your own style
❖ To provide value and fashion wherever you are.
Goals & Objectives:
● Importing clothes from different countries (over 20
countries).
● Offering products of good quality with a net profit
closer to 40% to 50%.
● Creating an eCommerce site with catalogs, shopping
cart, shipping and a weekly e-mail newsletter.
4. Definition of Market
General description: the target consumer is usually aged 18-30, mid-range income and passionate
about fashion trends.
Demographics:
● Aged 18-30
● International students
● Mid-range income
● Women and men
● Downtown & La Jolla
● Single or married
Psychographics:
● Keen quality
● Interested in fashion trends
● Student lifestyle
● Well dressed
5.
6.
7. Services
★ As a brick and mortar business :
○ High quality shopping environment
○ All mirror around of fitting room
○ Help customer to match their style.
★ As an online website :
○ Shopping online,
○ Provide the virtual reality function
○ Fast delivery in San Diego; we promise that if the product still in
stock, customer will get the product within 24 hours.
9. Marketing
Mix
● Quality
● The magic number
● Loyalty Card
● Seasonal sales
● La Jolla 30% more expensive
than in Downtown.
- Print : Build the booth in University
or some activities in SD.
- Electronic :
- Official website :
- Social media : Instagram /
Facebook
● Shop (Downtown, and La Jolla in
San Diego)
● Official Website
● We sales the clothes which come
from different kinds of style,
(etc. Japan, Korea, Chinese,
Spain,Germany, France, and so
on).
10. Your investment!
$200,000 in start up costs,
so…
● are you ready?
● any questions before
you invest in our idea?
