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Case Study – Angel Catheter
Paul Stephenson
www.aquilantservices.com: Aquilant Specialist Healthcare Services
Insight – (Benefits) aka Salesman
Perspective
Angel Critical Care Catheter -Totally
unique product for Aquilant Interventional
Prevents High Risk ITU patients getting
pulmonary embolisms
NHS wants to promote innovative new
technology, but don’t want to pay for it
NHS Procurement has to slash annual spend for
the next 5 years by 10% pa
2
www.aquilantservices.com: Aquilant Specialist Healthcare Services
Idea
Sales Development Role – New position to overcome
the challenges of bringing new technology to a market.
Driving therapy awareness
 Spreading awareness, using National HRG Codes (rather than a
stretched departmental budget ) to fund purchase.
 Promoting the idea of a technology helping in CQUIN Trust
Guidelines
 Clinical Negligence Schemes for Trusts (CNST)
 PE’s cost NHS £112m in clinical negligence claims (2005-11)
 Helping Trusts to complete their ‘Safety Audit Objectives’
3
www.aquilantservices.com: Aquilant Specialist Healthcare Services
Impact - Health Market is dynamic and
constantly changing !
Networking across the Hospital to break down hospital
‘silos’
 Talking to physicians who can impact our business ,
other than the Interventionalist e.g – Haematologists
& Anaesthetists. (establishing the ‘mobilisers’ / gate
keepers - rather than just a ‘talker’…
 VTE Exemplar Centres as set up by NHS England
(Google)
4
www.aquilantservices.com: Aquilant Specialist Healthcare Services5
www.aquilantservices.com: Aquilant Specialist Healthcare Services6
www.aquilantservices.com: Aquilant Specialist Healthcare Services
Committees/ Organisations to support
New Technologies
• Ministry of Defence – Tri-Service –Joint Forces Command (JIC)
• NHS Hospital Trusts – Quality & Safety Audit Reports. (on Google)
• CQUIN Analysis
• NHS Information Centre for Health & Social Care (Hospital Episode
Statistics) - Mean length ofstay / Bed days lost dueto XXX
• NHS England & Public Health England – to discuss HRG Coding for
procedures. Freedom of Information requests (FOI)
• Academic Health Science Networks (AHSN) – Gov’t fund to support
innovation in the NHS – London Neuro-Trauma Network
7
PaulStephensonNSMReading

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PaulStephensonNSMReading

  • 1. Case Study – Angel Catheter Paul Stephenson
  • 2. www.aquilantservices.com: Aquilant Specialist Healthcare Services Insight – (Benefits) aka Salesman Perspective Angel Critical Care Catheter -Totally unique product for Aquilant Interventional Prevents High Risk ITU patients getting pulmonary embolisms NHS wants to promote innovative new technology, but don’t want to pay for it NHS Procurement has to slash annual spend for the next 5 years by 10% pa 2
  • 3. www.aquilantservices.com: Aquilant Specialist Healthcare Services Idea Sales Development Role – New position to overcome the challenges of bringing new technology to a market. Driving therapy awareness  Spreading awareness, using National HRG Codes (rather than a stretched departmental budget ) to fund purchase.  Promoting the idea of a technology helping in CQUIN Trust Guidelines  Clinical Negligence Schemes for Trusts (CNST)  PE’s cost NHS £112m in clinical negligence claims (2005-11)  Helping Trusts to complete their ‘Safety Audit Objectives’ 3
  • 4. www.aquilantservices.com: Aquilant Specialist Healthcare Services Impact - Health Market is dynamic and constantly changing ! Networking across the Hospital to break down hospital ‘silos’  Talking to physicians who can impact our business , other than the Interventionalist e.g – Haematologists & Anaesthetists. (establishing the ‘mobilisers’ / gate keepers - rather than just a ‘talker’…  VTE Exemplar Centres as set up by NHS England (Google) 4
  • 7. www.aquilantservices.com: Aquilant Specialist Healthcare Services Committees/ Organisations to support New Technologies • Ministry of Defence – Tri-Service –Joint Forces Command (JIC) • NHS Hospital Trusts – Quality & Safety Audit Reports. (on Google) • CQUIN Analysis • NHS Information Centre for Health & Social Care (Hospital Episode Statistics) - Mean length ofstay / Bed days lost dueto XXX • NHS England & Public Health England – to discuss HRG Coding for procedures. Freedom of Information requests (FOI) • Academic Health Science Networks (AHSN) – Gov’t fund to support innovation in the NHS – London Neuro-Trauma Network 7