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©2015 Gainsight. All Rights Reserved.
Child-like Joy
APRIL 17, 2015
FUEL REVENUE GROWTH WITH CUSTOMER SUCCESS
©2015 Gainsight. All Rights Reserved.
©2015 Gainsight. All Rights Reserved.
April 17, 2015
Gainsight on Gainsight:
CEO View
©2015 Gainsight. All Rights Reserved.
• This webinar is being recorded
• Post Q&A questions into questions section
Housekeeping
©2015 Gainsight. All Rights Reserved.
Board/Angel
©2015 Gainsight. All Rights Reserved.
• Introduction
• Sunday: Weekly Prep
• Monday: Coaches’ Meeting and 1-1s
• Monday: Product Meeting
• Wednesday: Code Red Meeting
• Any Day: Client Prep
• Crazy Day: Board Meeting
Today’s Session
©2015 Gainsight. All Rights Reserved.
• Introduction
• Sunday: Weekly Prep
• Monday: Coaches’ Meeting and 1-1s
• Monday: Product Meeting
• Wednesday: Code Red Meeting
• Any Day: Client Prep
• Crazy Day: Board Meeting
Today’s Session
©2015 Gainsight. All Rights Reserved.
0x
5x
15x
20x
2014EV/RevenueMultiple
Estimated Dollar Net Renewal Rate
60% 70% 80% 90% 100% 110% 120%
Source: Altimeter and FactSet 10/2014
10x
Why Your CEO Should Care About Customer Success
©2015 Gainsight. All Rights Reserved.
©2015 Gainsight. All Rights Reserved.
• “The customer is totally healthy”
• “No one uses that feature”
• “Customer Success is getting a lot better”
• “Support is a major issue”
• “We have no references”
Overheard In Past Companies…
©2015 Gainsight. All Rights Reserved.
©2015 Gainsight. All Rights Reserved.
©2015 Gainsight. All Rights Reserved.
CAVEAT: CUSTOMER NAMES
AND AXES BLURRED TO
PROTECT THE INNOCENT
©2015 Gainsight. All Rights Reserved.
• Introduction
• Sunday: Weekly Prep
• Monday: Coaches’ Meeting and 1-1s
• Monday: Product Meeting
• Wednesday: Code Red Meeting
• Any Day: Client Prep
• Crazy Day: Board Meeting
Today’s Session
©2015 Gainsight. All Rights Reserved.
©2015 Gainsight. All Rights Reserved.
• What code red accounts do I need to check into?
• What are my executive sponsor actions?
• What are the customer updates from last week?
• How is adoption going overall?
• What did recent surveys say?
Sunday Night Questions…
©2015 Gainsight. All Rights Reserved.
What Code Red Accounts Do I Need To Check Into?
©2015 Gainsight. All Rights Reserved.
What Are My Executive Sponsor Actions?
©2015 Gainsight. All Rights Reserved.
What Are The Customer Updates From Last Week?
©2015 Gainsight. All Rights Reserved.
How Is Adoption Going Overall?
©2015 Gainsight. All Rights Reserved.
What Did Recent Surveys Say?
©2015 Gainsight. All Rights Reserved.
• Introduction
• Sunday: Weekly Prep
• Monday: Coaches’ Meeting and 1-1s
• Monday: Product Meeting
• Wednesday: Code Red Meeting
• Any Day: Client Prep
• Crazy Day: Board Meeting
Today’s Session
©2015 Gainsight. All Rights Reserved.
©2015 Gainsight. All Rights Reserved.
• How is our ARR broken out by stage?
• Which customers are taking too long in onboarding?
• Which customers aren’t using our product?
• What renewals did we recently close?
• What up-sells did we recently close?
• Who are our top ARR customers?
• Who are our top usage customers?
Monday Coaches’ Meeting Questions…
©2015 Gainsight. All Rights Reserved.
How Is Our ARR Broken Out By Stage?
©2015 Gainsight. All Rights Reserved.
Which Clients Are Taking Too Long In Onboarding?
©2015 Gainsight. All Rights Reserved.
Which Clients Aren’t Using Our Product?
©2015 Gainsight. All Rights Reserved.
Which Renewals Did We Recently Close?
©2015 Gainsight. All Rights Reserved.
Which Up-sells Did We Recently Close?
©2015 Gainsight. All Rights Reserved.
Who Are Our Top ARR Customers?
©2015 Gainsight. All Rights Reserved.
Who Are Our Top Usage Customers?
©2015 Gainsight. All Rights Reserved.
• How are the CSMs load balanced?
• Which CSMs are working on which renewals?
VP CSM 1-1 Questions…
©2015 Gainsight. All Rights Reserved.
How Are The CSM Load Balanced By Customers?
©2015 Gainsight. All Rights Reserved.
How Are The CSM Load Balanced By ARR?
©2015 Gainsight. All Rights Reserved.
Which CSMs Are Working On Which Renewals?
©2015 Gainsight. All Rights Reserved.
• Introduction
• Sunday: Weekly Prep
• Monday: Coaches’ Meeting and 1-1s
• Monday: Product Meeting
• Wednesday: Code Red Meeting
• Any Day: Client Prep
• Crazy Day: Board Meeting
Today’s Session
©2015 Gainsight. All Rights Reserved.
©2015 Gainsight. All Rights Reserved.
• Which features are being used the most?
• Who are our top customers of those features?
• Who are our top users in those customers?
Product Meeting Questions
©2015 Gainsight. All Rights Reserved.
What Are Our Top Features And Customers?
©2015 Gainsight. All Rights Reserved.
Who Are Our Top Users?
©2015 Gainsight. All Rights Reserved.
• Introduction
• Sunday: Weekly Prep
• Monday: Coaches’ Meeting and 1-1s
• Monday: Product Meeting
• Wednesday: Code Red Meeting
• Any Day: Client Prep
• Crazy Day: Board Meeting
Today’s Session
©2015 Gainsight. All Rights Reserved.
©2015 Gainsight. All Rights Reserved.
• How many code red accounts do we have?
• What’s driving code red?
• Is this account getting better?
Code Red Questions…
©2015 Gainsight. All Rights Reserved.
How Many Code Red Accounts Do We Have?
©2015 Gainsight. All Rights Reserved.
What’s Driving Code Red?
©2015 Gainsight. All Rights Reserved.
Is This Account Getting Better?
©2015 Gainsight. All Rights Reserved.
• Introduction
• Sunday: Weekly Prep
• Monday: Coaches’ Meeting and 1-1s
• Monday: Product Meeting
• Wednesday: Code Red Meeting
• Any Day: Client Prep
• Crazy Day: Board Meeting
Today’s Session
©2015 Gainsight. All Rights Reserved.
• What’s the contract information?
• How is the account health overall?
• How is usage trending?
• Who are our champions?
• Are they using advanced functionality?
• Are there any support landmines?
• How happy are they?
Client Prep Questions…
©2015 Gainsight. All Rights Reserved.
What’s The Contract Information?
©2015 Gainsight. All Rights Reserved.
How Is The Account Health Overall?
©2015 Gainsight. All Rights Reserved.
How Is Usage Trending?
©2015 Gainsight. All Rights Reserved.
Who Are Our Champions?
©2015 Gainsight. All Rights Reserved.
Are They Using Advanced Functionality?
©2015 Gainsight. All Rights Reserved.
Are There Any Support Landmines?
©2015 Gainsight. All Rights Reserved.
How Happy Are They?
©2015 Gainsight. All Rights Reserved.
• Introduction
• Sunday: Weekly Prep
• Monday: Coaches’ Meeting and 1-1s
• Monday: Product Meeting
• Wednesday: Code Red Meeting
• Any Day: Client Prep
• Crazy Day: Board Meeting
Today’s Session
©2015 Gainsight. All Rights Reserved.
• Past: How did we do in most recent period?
 Present: How are we doing right now?
• Future: How will we do going forward?
Board Questions
©2015 Gainsight. All Rights Reserved.
Past: Net Renewals By Quarter
©2015 Gainsight. All Rights Reserved.
Past: Churn By Reason
©2015 Gainsight. All Rights Reserved.
Past: Top Upsells By Customer
©2015 Gainsight. All Rights Reserved.
Future: Active Cockpit Customers
©2015 Gainsight. All Rights Reserved.
Future: NPS Trend
©2015 Gainsight. All Rights Reserved.
Future: Health Score Versus Lifetime
©2015 Gainsight. All Rights Reserved.
Future: Renewal Forecast
©2015 Gainsight. All Rights Reserved.
 Fact-based decision making
 Customer Success as a priority
 CEO appreciates CSM workload
 Sleeping a tiny bit easier
Impact
©2015 Gainsight. All Rights Reserved.
©2015 Gainsight. All Rights Reserved.
©2015 Gainsight. All Rights Reserved.
2000+ Attendees
5/12 - 5/13
San Francisco
gainsight.com/pulse
Code: SUCCESS20
©2015 Gainsight. All Rights Reserved.

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Gainsight CEO Shares Insights on Customer Success

  • 1. ©2015 Gainsight. All Rights Reserved. Child-like Joy APRIL 17, 2015 FUEL REVENUE GROWTH WITH CUSTOMER SUCCESS ©2015 Gainsight. All Rights Reserved.
  • 2. ©2015 Gainsight. All Rights Reserved. April 17, 2015 Gainsight on Gainsight: CEO View
  • 3. ©2015 Gainsight. All Rights Reserved. • This webinar is being recorded • Post Q&A questions into questions section Housekeeping
  • 4. ©2015 Gainsight. All Rights Reserved. Board/Angel
  • 5. ©2015 Gainsight. All Rights Reserved. • Introduction • Sunday: Weekly Prep • Monday: Coaches’ Meeting and 1-1s • Monday: Product Meeting • Wednesday: Code Red Meeting • Any Day: Client Prep • Crazy Day: Board Meeting Today’s Session
  • 6. ©2015 Gainsight. All Rights Reserved. • Introduction • Sunday: Weekly Prep • Monday: Coaches’ Meeting and 1-1s • Monday: Product Meeting • Wednesday: Code Red Meeting • Any Day: Client Prep • Crazy Day: Board Meeting Today’s Session
  • 7. ©2015 Gainsight. All Rights Reserved. 0x 5x 15x 20x 2014EV/RevenueMultiple Estimated Dollar Net Renewal Rate 60% 70% 80% 90% 100% 110% 120% Source: Altimeter and FactSet 10/2014 10x Why Your CEO Should Care About Customer Success
  • 8. ©2015 Gainsight. All Rights Reserved.
  • 9. ©2015 Gainsight. All Rights Reserved. • “The customer is totally healthy” • “No one uses that feature” • “Customer Success is getting a lot better” • “Support is a major issue” • “We have no references” Overheard In Past Companies…
  • 10. ©2015 Gainsight. All Rights Reserved.
  • 11. ©2015 Gainsight. All Rights Reserved.
  • 12. ©2015 Gainsight. All Rights Reserved. CAVEAT: CUSTOMER NAMES AND AXES BLURRED TO PROTECT THE INNOCENT
  • 13. ©2015 Gainsight. All Rights Reserved. • Introduction • Sunday: Weekly Prep • Monday: Coaches’ Meeting and 1-1s • Monday: Product Meeting • Wednesday: Code Red Meeting • Any Day: Client Prep • Crazy Day: Board Meeting Today’s Session
  • 14. ©2015 Gainsight. All Rights Reserved.
  • 15. ©2015 Gainsight. All Rights Reserved. • What code red accounts do I need to check into? • What are my executive sponsor actions? • What are the customer updates from last week? • How is adoption going overall? • What did recent surveys say? Sunday Night Questions…
  • 16. ©2015 Gainsight. All Rights Reserved. What Code Red Accounts Do I Need To Check Into?
  • 17. ©2015 Gainsight. All Rights Reserved. What Are My Executive Sponsor Actions?
  • 18. ©2015 Gainsight. All Rights Reserved. What Are The Customer Updates From Last Week?
  • 19. ©2015 Gainsight. All Rights Reserved. How Is Adoption Going Overall?
  • 20. ©2015 Gainsight. All Rights Reserved. What Did Recent Surveys Say?
  • 21. ©2015 Gainsight. All Rights Reserved. • Introduction • Sunday: Weekly Prep • Monday: Coaches’ Meeting and 1-1s • Monday: Product Meeting • Wednesday: Code Red Meeting • Any Day: Client Prep • Crazy Day: Board Meeting Today’s Session
  • 22. ©2015 Gainsight. All Rights Reserved.
  • 23. ©2015 Gainsight. All Rights Reserved. • How is our ARR broken out by stage? • Which customers are taking too long in onboarding? • Which customers aren’t using our product? • What renewals did we recently close? • What up-sells did we recently close? • Who are our top ARR customers? • Who are our top usage customers? Monday Coaches’ Meeting Questions…
  • 24. ©2015 Gainsight. All Rights Reserved. How Is Our ARR Broken Out By Stage?
  • 25. ©2015 Gainsight. All Rights Reserved. Which Clients Are Taking Too Long In Onboarding?
  • 26. ©2015 Gainsight. All Rights Reserved. Which Clients Aren’t Using Our Product?
  • 27. ©2015 Gainsight. All Rights Reserved. Which Renewals Did We Recently Close?
  • 28. ©2015 Gainsight. All Rights Reserved. Which Up-sells Did We Recently Close?
  • 29. ©2015 Gainsight. All Rights Reserved. Who Are Our Top ARR Customers?
  • 30. ©2015 Gainsight. All Rights Reserved. Who Are Our Top Usage Customers?
  • 31. ©2015 Gainsight. All Rights Reserved. • How are the CSMs load balanced? • Which CSMs are working on which renewals? VP CSM 1-1 Questions…
  • 32. ©2015 Gainsight. All Rights Reserved. How Are The CSM Load Balanced By Customers?
  • 33. ©2015 Gainsight. All Rights Reserved. How Are The CSM Load Balanced By ARR?
  • 34. ©2015 Gainsight. All Rights Reserved. Which CSMs Are Working On Which Renewals?
  • 35. ©2015 Gainsight. All Rights Reserved. • Introduction • Sunday: Weekly Prep • Monday: Coaches’ Meeting and 1-1s • Monday: Product Meeting • Wednesday: Code Red Meeting • Any Day: Client Prep • Crazy Day: Board Meeting Today’s Session
  • 36. ©2015 Gainsight. All Rights Reserved.
  • 37. ©2015 Gainsight. All Rights Reserved. • Which features are being used the most? • Who are our top customers of those features? • Who are our top users in those customers? Product Meeting Questions
  • 38. ©2015 Gainsight. All Rights Reserved. What Are Our Top Features And Customers?
  • 39. ©2015 Gainsight. All Rights Reserved. Who Are Our Top Users?
  • 40. ©2015 Gainsight. All Rights Reserved. • Introduction • Sunday: Weekly Prep • Monday: Coaches’ Meeting and 1-1s • Monday: Product Meeting • Wednesday: Code Red Meeting • Any Day: Client Prep • Crazy Day: Board Meeting Today’s Session
  • 41. ©2015 Gainsight. All Rights Reserved.
  • 42. ©2015 Gainsight. All Rights Reserved. • How many code red accounts do we have? • What’s driving code red? • Is this account getting better? Code Red Questions…
  • 43. ©2015 Gainsight. All Rights Reserved. How Many Code Red Accounts Do We Have?
  • 44. ©2015 Gainsight. All Rights Reserved. What’s Driving Code Red?
  • 45. ©2015 Gainsight. All Rights Reserved. Is This Account Getting Better?
  • 46. ©2015 Gainsight. All Rights Reserved. • Introduction • Sunday: Weekly Prep • Monday: Coaches’ Meeting and 1-1s • Monday: Product Meeting • Wednesday: Code Red Meeting • Any Day: Client Prep • Crazy Day: Board Meeting Today’s Session
  • 47. ©2015 Gainsight. All Rights Reserved. • What’s the contract information? • How is the account health overall? • How is usage trending? • Who are our champions? • Are they using advanced functionality? • Are there any support landmines? • How happy are they? Client Prep Questions…
  • 48. ©2015 Gainsight. All Rights Reserved. What’s The Contract Information?
  • 49. ©2015 Gainsight. All Rights Reserved. How Is The Account Health Overall?
  • 50. ©2015 Gainsight. All Rights Reserved. How Is Usage Trending?
  • 51. ©2015 Gainsight. All Rights Reserved. Who Are Our Champions?
  • 52. ©2015 Gainsight. All Rights Reserved. Are They Using Advanced Functionality?
  • 53. ©2015 Gainsight. All Rights Reserved. Are There Any Support Landmines?
  • 54. ©2015 Gainsight. All Rights Reserved. How Happy Are They?
  • 55. ©2015 Gainsight. All Rights Reserved. • Introduction • Sunday: Weekly Prep • Monday: Coaches’ Meeting and 1-1s • Monday: Product Meeting • Wednesday: Code Red Meeting • Any Day: Client Prep • Crazy Day: Board Meeting Today’s Session
  • 56. ©2015 Gainsight. All Rights Reserved. • Past: How did we do in most recent period?  Present: How are we doing right now? • Future: How will we do going forward? Board Questions
  • 57. ©2015 Gainsight. All Rights Reserved. Past: Net Renewals By Quarter
  • 58. ©2015 Gainsight. All Rights Reserved. Past: Churn By Reason
  • 59. ©2015 Gainsight. All Rights Reserved. Past: Top Upsells By Customer
  • 60. ©2015 Gainsight. All Rights Reserved. Future: Active Cockpit Customers
  • 61. ©2015 Gainsight. All Rights Reserved. Future: NPS Trend
  • 62. ©2015 Gainsight. All Rights Reserved. Future: Health Score Versus Lifetime
  • 63. ©2015 Gainsight. All Rights Reserved. Future: Renewal Forecast
  • 64. ©2015 Gainsight. All Rights Reserved.  Fact-based decision making  Customer Success as a priority  CEO appreciates CSM workload  Sleeping a tiny bit easier Impact
  • 65. ©2015 Gainsight. All Rights Reserved.
  • 66. ©2015 Gainsight. All Rights Reserved.
  • 67. ©2015 Gainsight. All Rights Reserved. 2000+ Attendees 5/12 - 5/13 San Francisco gainsight.com/pulse Code: SUCCESS20
  • 68. ©2015 Gainsight. All Rights Reserved.