Searching for Business Models                        paulshawsmith                           scientific business strategy
paulshawsmith   scientific business strategy
Alex Osterwalder                   paulshawsmith                      scientific business strategy
paulshawsmith   scientific business strategy
paulshawsmith   scientific business strategy
Product InnovationBusiness Model Innovation                  paulshawsmith                     scientific business strategy
The could copycompetitorsThey invented new business models                paulshawsmith                   scientific busin...
Can’t prove in new BMIn advanceHad to experimentAnd take risks                paulshawsmith                   scientific b...
Define the what is a business model.             (2 mins)                              paulshawsmith                      ...
Customer
Value Proposition
Channels
Customer Relationships
Revenue Streams
Key Resources
Key Activities
Key Partnerships
Cost Structure
Marketing &  Sales
Marketing &  Sales
Marketing &  Sales
Marketing &  Sales
How much did the price of coffeeconsumption change in Swiss households     over the last couple of years?                 ...
paulshawsmith   scientific business strategy
A NewBusiness Model      paulshawsmith         scientific business strategy
How would you design Nespresso’s       Business Model?           (10 mins)                         paulshawsmith          ...
Households(espresso fans)
Households(espresso fans)
Households(espresso fans)
Households(espresso fans)
Households(espresso fans)
Households(espresso fans)
Households(espresso fans)
Households(espresso fans)
Households                (espresso fans)Nespresso.com
Households                (espresso fans)Nespresso.com
Households                (espresso fans)Nespresso.com
Households                (espresso fans)Nespresso.com
Households                (espresso fans)Nespresso.com
Households                (espresso fans)Nespresso.com
Households                (espresso fans)Nespresso.com
Households                (espresso fans)Nespresso.com
Households                (espresso fans)Nespresso.com
Households                (espresso fans)Nespresso.com
Households                (espresso fans)Nespresso.com
Households                (espresso fans)Nespresso.com
Households                               (espresso fans)               Nespresso.com    B2cdistribution
Households                               (espresso fans)               Nespresso.com    B2cdistribution
JV with machine Manufactures
paulshawsmith   scientific business strategy
Come up with asMany business models as you can           (6 mins)                          paulshawsmith                  ...
The best business model…                   Is only a…                                paulshawsmith                        ...
Guess?            Guess?Guess?              Guess?               Guess?           Guess?            Guess?         Guess? ...
Testing Business Models                     paulshawsmith                        scientific business strategy
Steve Blank    paulshawsmith       scientific business strategy
paulshawsmith   scientific business strategy
paulshawsmith                          scientific business strategySource: Blank (2007)
paulshawsmith                          scientific business strategySource: Blank (2007)
paulshawsmith   scientific business strategy
Minimum Viable Business Model                         paulshawsmith                            scientific business strategy
What is the least amount of work I need to do         to test my business model?                                  paulshaw...
Minimum             Minimum             Tasks               Tasks                      Minimum                MinimumMinim...
Map out your business model?                         paulshawsmith                            scientific business strategy
What actions could you take to test your            assumptions?                                paulshawsmith             ...
Searching for business models
Searching for business models
Searching for business models
Searching for business models
Searching for business models
Searching for business models
Searching for business models
Searching for business models
Searching for business models
Searching for business models
Searching for business models
Searching for business models
Searching for business models
Searching for business models
Searching for business models
Searching for business models
Searching for business models
Searching for business models
Searching for business models
Searching for business models
Searching for business models
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Searching for business models

  1. 1. Searching for Business Models paulshawsmith scientific business strategy
  2. 2. paulshawsmith scientific business strategy
  3. 3. Alex Osterwalder paulshawsmith scientific business strategy
  4. 4. paulshawsmith scientific business strategy
  5. 5. paulshawsmith scientific business strategy
  6. 6. Product InnovationBusiness Model Innovation paulshawsmith scientific business strategy
  7. 7. The could copycompetitorsThey invented new business models paulshawsmith scientific business strategy
  8. 8. Can’t prove in new BMIn advanceHad to experimentAnd take risks paulshawsmith scientific business strategy
  9. 9. Define the what is a business model. (2 mins) paulshawsmith scientific business strategy
  10. 10. Customer
  11. 11. Value Proposition
  12. 12. Channels
  13. 13. Customer Relationships
  14. 14. Revenue Streams
  15. 15. Key Resources
  16. 16. Key Activities
  17. 17. Key Partnerships
  18. 18. Cost Structure
  19. 19. Marketing & Sales
  20. 20. Marketing & Sales
  21. 21. Marketing & Sales
  22. 22. Marketing & Sales
  23. 23. How much did the price of coffeeconsumption change in Swiss households over the last couple of years? paulshawsmith scientific business strategy
  24. 24. paulshawsmith scientific business strategy
  25. 25. A NewBusiness Model paulshawsmith scientific business strategy
  26. 26. How would you design Nespresso’s Business Model? (10 mins) paulshawsmith scientific business strategy
  27. 27. Households(espresso fans)
  28. 28. Households(espresso fans)
  29. 29. Households(espresso fans)
  30. 30. Households(espresso fans)
  31. 31. Households(espresso fans)
  32. 32. Households(espresso fans)
  33. 33. Households(espresso fans)
  34. 34. Households(espresso fans)
  35. 35. Households (espresso fans)Nespresso.com
  36. 36. Households (espresso fans)Nespresso.com
  37. 37. Households (espresso fans)Nespresso.com
  38. 38. Households (espresso fans)Nespresso.com
  39. 39. Households (espresso fans)Nespresso.com
  40. 40. Households (espresso fans)Nespresso.com
  41. 41. Households (espresso fans)Nespresso.com
  42. 42. Households (espresso fans)Nespresso.com
  43. 43. Households (espresso fans)Nespresso.com
  44. 44. Households (espresso fans)Nespresso.com
  45. 45. Households (espresso fans)Nespresso.com
  46. 46. Households (espresso fans)Nespresso.com
  47. 47. Households (espresso fans) Nespresso.com B2cdistribution
  48. 48. Households (espresso fans) Nespresso.com B2cdistribution
  49. 49. JV with machine Manufactures
  50. 50. paulshawsmith scientific business strategy
  51. 51. Come up with asMany business models as you can (6 mins) paulshawsmith scientific business strategy
  52. 52. The best business model… Is only a… paulshawsmith scientific business strategy
  53. 53. Guess? Guess?Guess? Guess? Guess? Guess? Guess? Guess? Guess?
  54. 54. Testing Business Models paulshawsmith scientific business strategy
  55. 55. Steve Blank paulshawsmith scientific business strategy
  56. 56. paulshawsmith scientific business strategy
  57. 57. paulshawsmith scientific business strategySource: Blank (2007)
  58. 58. paulshawsmith scientific business strategySource: Blank (2007)
  59. 59. paulshawsmith scientific business strategy
  60. 60. Minimum Viable Business Model paulshawsmith scientific business strategy
  61. 61. What is the least amount of work I need to do to test my business model? paulshawsmith scientific business strategy
  62. 62. Minimum Minimum Tasks Tasks Minimum MinimumMinimum Tasks Tasks Tasks Minimum Minimum Tasks Tasks Minimum Minimum Tasks Tasks
  63. 63. Map out your business model? paulshawsmith scientific business strategy
  64. 64. What actions could you take to test your assumptions? paulshawsmith scientific business strategy

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