Searching for business models

1. Searching for Business Models paulshawsmith scientific business strategy

2. paulshawsmith scientific business strategy

3. Alex Osterwalder paulshawsmith scientific business strategy

8. Product Innovation Business Model Innovation paulshawsmith scientific business strategy

9. The could copy competitors They invented new business models paulshawsmith scientific business strategy

10. Can’t prove in new BM In advance Had to experiment And take risks paulshawsmith scientific business strategy

11. Define the what is a business model. (2 mins) paulshawsmith scientific business strategy

12. Customer

13. Value Proposition

14. Channels

15. Customer Relationships

16. Revenue Streams

17. Key Resources

18. Key Activities

19. Key Partnerships

20. Cost Structure

40. Marketing & Sales

44. How much did the price of coffee consumption change in Swiss households over the last couple of years? paulshawsmith scientific business strategy

46. A New Business Model paulshawsmith scientific business strategy

47. How would you design Nespresso’s Business Model? (10 mins) paulshawsmith scientific business strategy

48. Households (espresso fans)

56. Households (espresso fans) Nespresso.com

68. Households (espresso fans) Nespresso.com B2c distribution

69. Households (espresso fans) Nespresso.com B2c distribution

70. JV with machine Manufactures

72. Come up with as Many business models as you can (6 mins) paulshawsmith scientific business strategy

73. The best business model… Is only a… paulshawsmith scientific business strategy

74. Guess? Guess? Guess? Guess? Guess? Guess? Guess? Guess? Guess?

75. Testing Business Models paulshawsmith scientific business strategy

76. Steve Blank paulshawsmith scientific business strategy

78. paulshawsmith scientific business strategy Source: Blank (2007)

79. paulshawsmith scientific business strategy Source: Blank (2007)

81. Minimum Viable Business Model paulshawsmith scientific business strategy

82. What is the least amount of work I need to do to test my business model? paulshawsmith scientific business strategy

83. Minimum Minimum Tasks Tasks Minimum Minimum Minimum Tasks Tasks Tasks Minimum Minimum Tasks Tasks Minimum Minimum Tasks Tasks

84. Map out your business model? paulshawsmith scientific business strategy

85. What actions could you take to test your assumptions? paulshawsmith scientific business strategy

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