27. John Doerr
(OKR)
Urs
(New
code)
Larry &
Sergey
(PageRank)
28. John Doerr
(OKR)
Urs
(New Jim Reese
code) (Tight server
farm)
Larry &
Sergey
(PageRank)
29. John Doerr
(OKR)
Urs
(New Jim Reese
code) (Tight server
farm)
Larry &
Sergey Yahoo
(PageRank) (Billion page index)
30. crawler)
(Faster
John Doerr Yahoo
(OKR)
Urs
(New Jim Reese
code) (Tight server
farm)
Larry &
Sergey Yahoo
(PageRank) (Billion page index)
31. crawler)
(Faster
John Doerr Yahoo
(OKR)
Urs
(New Jim Reese
code) (Tight server
farm)
Larry & Overture
Sergey Yahoo (Auction
(PageRank) (Billion page index) adverts)
32. crawler)
(Faster
John Doerr Yahoo
(OKR)
Urs
(New Jim Reese
code) (Tight server
farm)
Larry & Overture
Sergey Yahoo (Auction
(PageRank) (Billion page index) adverts)
33. • Search engine
• Page rank
• New code
• OKA
• Tight server farm
• Faster web crawler
• Billion page index
• Auction advert
• Corporate structure
The current day Goggle is a combination of great ideas
34. 3
Experimenting &
testing
paulshawsmith
scientific business strategy
35. * It’s all about pilots,
prototypes and
creating new ways
of doing things
36. * It’s all about
learning what
works in the
real world
37. Super
innovators 75 percentile
Non
innovators 39 percentile
Source: Dyer, Gregersen & Christensen (2011)
Experimenting skills
38. Suppliers
Potential
Regulatory
Customers
Bodies
Industry
Employees Indirect
Competitors
Industry
Experts Direct
Competitors
Lead Competitors
Users Industry
Bodies
Talk to people who know the answer
45. Guess?
Guess?
Test
Test
Guess?
Guess? Guess?
Test
Test Test
Guess?
Guess?
Test
Test
Guess? Guess?
Test Test
46. In groups of 3 – 4:
* Discuss how you will turn your worst idea into a good
idea
* Think idea evolution, combining, experimenting &
testing
* Choose one member to present
* Explain how it went from a “bad” idea to a “good” idea
From a “bad” ideas to “good” ideas
Editor's Notes
Company White water rafting, survival training, fishing & canoeing. Fine in Summer, but in winter when it was dark and cold – tourist wanted as much to do with him as, a modelling agent would want to Quaizmodo. So, he travelled the world and thought that he would hold a ice art exhibition. However, day before the exhibition the tempraturesunually rose and all the art melting. Being a quick witted fellow. Bergvist decided to hold a seminar on how to make ice art. What he found is that a number of the guest started making igloos and talking about wanting to spend a night in an igloo. So, he chucked on the ice scuplture idea as so the ice hotel was born. 33,000 vistors now visit the Ice Hotel every year and 11,000 guest stay over night making Bergvist very successful in the process.
Evan Williams is an entrepreneur that founded 2 of the top 10 internet sites. Blogger and Twitter. What is interesting about both start ups is that his initial plan or “guess” were different to the final business. Pyra Labs which become blogger was initially a project management software company, a note taking feature of the software was spun off at blogger. Odeo was a podcast company that he realised as going no where, his guess was wrong, he through decided do a brainstorm session that resulted in twitter.
