Exposé invisible

The art conundrum; the disconnect between society and art
establishment
Celebrity art dealers artists and art collectors have become
superstars of such caliber F. Scott Fitzgerald would’t imagine in a
wildest Great Gatsby 's wet dream .
The breathtaking fables of high-flying multi-million art deals
inspire the sensational and entertaining articles to be written by
the writers who could barely earn a living nowadays. How many
people, however, actually become the art lovers learning about
the adventures of the glitzy art stars ? None.
The art world is a lonely Narcissus that admires the
own reflection . But desperately wants the public affection
1

and attention unwilling to admit the need of new source for awe. Or
how many art critics made a serious attempt to explain in written
word the post post-modern art scene ?
What about the artists… is next thought that comes to mind.
Maybe this whole problem of art turning into a very sexy fast-money
exchange business is due the bad quality artists ?
Even television tried to popularize art in the attempt to create
a show who wants to be the next American top mode l I
mean artist. But the public only grow less interested, more so,
the public wants to take over the art franchise after the so-called
digital revolution. Masses of people who could never
touch a camera for variety of reasons now turn to photography.
For instance, 300 million photographs are uploaded every minute
to Facebook, The numbers have power the sheer grandiosity.
And yet the art world tries to keep its cool. And more so,
continues to be disconnected.
Which could be good or bad depending how one looks at it.
Good in a sense of art preservation, not good for survival of
the franchise. In most recent global social phenomenon there’s
a new traits of human behavior that present a real threat to
what is known as highly developed Western culture.

geo gif paul jaisini invisible paintings
Manipulating reality
Everyone makes photos and in doing so everyone selects an image
to a fit some desirable standard. This is done consciously. This
manifests the beginning of a creative process and is not known
to the image manipulator who wasn’t warned about it. It would
be strange digital camera was sold with a warning.
right? Majority of people are now involved
with photography and it seems to be a good thing, what kind
of warning should be given for such innocent hobby… art is
known to have healing effect, why would I assume the worse?

The latest version of the Western “Me” society is the loneliest
know in human history.
Not just that. Being self-centered changes personality the
further the more. I’d call it menacing loneliness, life for the
purpose to create nothing but annoyance to the environment and
nothing works better thinks the menacing loner than creating a
false individual happy story in pictures.
The latest social development is such that people prefer visual
images to direct communication using photos instead of
language. Pictures speak in newly invented language to maintain
one’s virtual self-centered presence with the help of the desired
“realistic” images as evidence of one’s
https://medium.com/the-armory-art-gif/so-who-acts-like-a-whore-the-art-conundrum-6-
66c6b45a9445
The art collectors, art dealers art
writers and the rest of the fine art
establishment have the practical
experience and knowledge in field
of visual arts meaning they know
good art when they see it.
And there are THE OTHERS who
have nothing to do with the art
profession. For a regular person
it could take sometimes a lifetime
to have developed the acquired
aesthetic taste. Meanwhile the art
establishment is not concerned with
the educational part.

It seems that the elite decided to
SAVE the fine art from going
INVISIBLE by paying the prices that
are irrelevant to what the artwork
might actually worth. By throwing
tons of cash money the collectors
created some naturally occurring
chain reaction. Now it is not the
fine aesthetics of art that is the
main thing in the present day
cultural life, its the money, honey.
This highlights another disconnect
that had occurred.
Profitability decides what is good
art and what’s not. The art industry
answers with more “consumer”
quality art trying to cash in.
What happens next? The digital
revolution is expected to produce
something “new” in the art.
What would that be not the
philosophers, writers or analysts
are even trying to foretell.
The faithful to the cause (the
progressive growth and
enlightenment ) are in the state of
the disillusionment. There is no
purity in art inspired by money and
not the MUSE. Writers turn their
back at the art as a man who
would turn his back at a whore
he won’t marry. To write and think
about art and its future one needs
the inspiration. Art that acts like a
whore doesn’t inspire poetry.
A woman that sells sex…

Death of news (The art conundrum continued) 2
Once the average person turns antisocial there’s no doubt that
the cultural/artistic establishment looses whatever
little popularityit earned trying for the long periods in human
history to maintain some presence among the “real” or
“everyday” people and pull some degree of respectfrom the
wide masses. No more people believe the cultural standards
once they are able to manipulate reality and control the cultural
standards. Even create new culture (reverse, re-culture, un-culture,
de-culture, post-culture) Sounds improbable? Not if you
recall the sheer weight of the numbers that this majority of
population present.
The stronger is the art establishment’s “standoff” to simply
is process the new popular influences the deeper goes the
corrosion of the aesthetics core. Similar transformations
happen in the circle or creative people. Nobody is protected by
a bullet proof glass to be unaffected by what is happening
socially. After all this is a historical commonly experienced
condition. Everyone goes through similar changes.
Of course I would presume that a professional artist is

entangled into maintaining his/her cyber presence for a different
reason. To spread his art and gain exposure. Better intention
won’t change the outcome of the changed personality. On the
path to promote his art, the artist is facing theme-world. “I
wanted to change the world,” he soon admits, “But the world
had changed me after its shape and image, etc.”
The me-culture breeds an army of idle over informed minds that
live with chronic ADHD attention deficit hyperactivity disorder,
with insomnia, with body -- dysmorphia , anorexia , obesity,
addictive behaviors, and so much more that combining the
whole array with the “creative” activity of self-promotion it is
soon turned pathological but we are talking here —
GLOBAL proportions.
THE DEATH OF NEWS
The Death of news means one thing. The dream of the
unconditional social oppression by ruling class is finally
realized when the PRESS IS DEAD.
People communicate with each other through social media.
The news feed is where they access news shared and spread
around.
When the “me culturati” social net-worker posts three
hundred million picture a minute only on facebook, any news
that had a slight chance to show up in the newsfeed drawn in
selfies and other web-images.

The art establishment is trying not to loose the face. By
expertly acquiring the “new” art to look more and more
consumer—friendly henceforth the art acquisitions are the
flashy ones, the really bright and glowing and sparkling with
the mirror surfaces and intricately labor intense (the only
grounds to be valuable and fetch the high price for the
bunches and tons of handiwork.) And no artist gets away with
the easily produced art, TheABSTRACT art has to be
scrupulously produced not some quickie chancy or accidental
improvisation.
This brings new question to the fore. The art establishment
sets the consumer-friendly fashionable standards for the art
items. Meanwhile the consumer turned “content creator” now
had evolved into an ARTISTE the one who now is in control of
each and every aspect that relates to the visuals, since
anything visual is used for photography or videos. In turn all
the cyber images, the pictures, the videos are produced to be
posted as a part of the creator’s online identity. Meaning each
person knows and wants some items that represent and
promote further the Self , the me-world that is now again as the
earth once was the Earth flat.
The content creator wants his/her “own art” to be worthy, to
be hand-made somewhere in China in the meticulous detail to
translate well on thescreen with the content
creator’s online mobile profile. The Art or what it stands for
now the Me-Art is created for the only reason to enhance the
online persona’s presence in the me — photo collection.
Rules of Selfie The art conundrum 3

The art establishment is not really interested in how most
people live and their new behavioral patterns. Or what some
“nobody” would like to have as a backdrop for selfies. But the
situation present a huge social phenomenon and the changed
interaction with reality, the NEW REALITY (SEE the OLD
REALITY), manipulated and adjusted to the standards of what
is POPULAR to get attention and “likes”. The reality is
transformed because of the new rule of the majority (see the
old rule of the majority). What happens everywhere with
everyone can’t go unnoticed. It changes many things in the
world. It is the new “cyber” life style with new problems of the
final ESCAPE from what we know as the physical reality.
Art establishment encourages the Consumerism . What it
should start doing instead is to support the philosophical quest
to build new school of thought that could help to change the
ongoing social disillusionment, start creating the new utopia
and ideals to inspire higher grounds and not support most base

instincts of the human nature. The MORAL change is the only
thing that would sustain the art franchise as an independent
authority on anything related to the visual image. As one and
only historically credible authority to maintain high aesthetics
and in turn to prevent Atavism . It starts from the top. With the
little hope that a change is possible, the need for it is especially
urgent in the premise of visual art. The art establishment can
no longer cater to the bad behavior of the disordered and
disoriented people even with the mutual dislike.
The involvement of the masses globally in CREATIVITY that
goes along with the photo production is destructive to the
artistic structure. The so-called digital art and mass
photography puts any artistic attempt at a meager level of not
something that “goes viral” “trending” spoken ROARED about
and spread like fire what happens to the things that internet
population loves to share. Anything but not art indeed.

Post- medium condition
https://medium.com/the-armory-art-gif/the-hand-that-splashed-the-
paints-gif-dd01ae50c6c6
In her text A Voyage on the North Sea: Art in the Age of the
Post-Medium Condition, critic Rosalind Krauss expands
Clement Greenberg’s description of the modernist desire for
“pure” art forms in order to encompass the forms and issues
of art today, the art of the “post -medium ” age. She argues that
while this drive for purity of art forms still exists, the forms of
art themselves have evolved in such a way that the search for
purity can no longer follow the same tenets. Instead of
searching for painting or sculpture, the media have become so
conflated that the artist must strive to attain a purification of
Art itself. She mentions Joseph Kosuth’s idea that as painting
and sculpture begin to come together, i.e. as different media
become indistinct, the project of art will become more general,
and modernist art must locate the “essence of Art itself” .
In art purity means same thing as in life – truth, not any degree
of lie.

How an artist / a writer would create the pure art meaning that
he/she is honest in Hemingway’s understanding? Just tell the
story from experience or knowledge and don’t invent it.
In the postmodern art to be the “proper” and postmodern
creator one would have to save time and deliver the truth taken
from the “samples” of it. While the process is not the
Hemingway’s, it is the process where someone would
experience evolution of his/her personal taste. One would be
able to “cheat” and make anything believable. This is the point
where a crisis starts to develop. In history there is a good
example of how a reputable credible establishment as the
ancient philosophers had compromised their own teachings.
Such is the case with Sophists. Same as Philosophy the art
establishment is also one of the the historically credible ones
yet same as the Philosophical establishment is develops
credibility crisis. The expert Sophists would prove anything for
you – if you want the black to be black –- they would prove it
for you, the black to be white –- proved it to you. Henceforth if
the Sophists could and did practice to prove anything it
becomes quite clear that there is no truth and it means there
could be no purity.

The art conundrum 8
Nowhere to be found any scholarly inquest about the
contemporary art. Could the art in its present OFFICIAL
postmodern form in fact represent the reality?
Would the artists detached from and disconnected even be
interested to know the reality? Does the contemporary art have
any way of representing the so — called reality or historical
period we are living in? Or is the art running behind the time or
ahead of our time?
In the art industry the owner of art selling business hires a
worker (a consigned artist) to start the money exchange that
continues for as long as the art item goes through the various
stages changes hands, from the art dealer to a collector( who
often flips the artwork he didn’t buy to hold) from the collector
to an auction house, from the auction house to the art
consumers.
At that point the “hired” artist is not a creator of the “finished”
art product. More likely he/she is a small part of a larger
production machine. He/she repeats the same not always in full
consciousness of his/her role not as the center figure — the

diva, but a part of larger scale production.
This results in a phenomenon of estrangement detachment and
the disconnection. The artist is only interested in the monetary
reward and quality of his art among other things which
indirectly affect the profit.
The art dealer in turn is not concerned to provide his art buyers
with the best and high quality art, and treats the artworks as
any inventory for sale. Advertisement tactics are not that
different. To sell something of questionable use and value the
business would use most creative advertising and go as far as
to apply pressure, use the basic human instincts to engage the
buyer to the end and close the art deal. The only goal is the
sale. The artwork could turn into a tedious laborious ordeal for
the dealer and his artist. After the successful sale the artist
would stick to the salable quality. Henceforth the creation of
art is particularly for the sale and nothing else.
On the other side the society still partial to the old-fashioned
concept that the culture and fine arts should serve
the people at least with something useful showing that in our
time similarly to other historical times anyone creative is given
the freedom for the independent artistic expression.
For the common people without art background digital,

computer art works as the new young anti-establishment
movement.
The art establishment avoids using the term in relation to
visual art. If one enters the search with key words to see if
there’s any publication on the topic of multimedia art from 1960
to now there would be no results. Few attempts were made by
the non—western theorists to analyze the possibilities of
multimedia art and what could it evolve into in the future.
The artconundrum 7

Nobody in the art business see any possibility for the change
in the current situation. On any level starting from the super
rich collectors to the penniless art bloggers. The state of
ignorance or hopelessness or incompetence doesn’t help to
inspire anything to break the art away (to save the woman from
whoring) from the commerce.
They still want the woman but paying seems to be real
convenient. Once you pay for LOVE you don’t have to engage
the feelings. If this provides a long -- lasting business
opportunity for the oldest
profession, what would commercial art bring as the cultural
and moral contribution, the higher priced art, the most
expensive art piece by a living artist… An imprimatur from the

yes-critics. Nobody even bother to deny that money driven art
commerce dominates and surely it affects what is only done by
inspiration.
Maybe the money-driven art is better than nothing?
The public at large always looked at the “king and his noble
knights” only to observe ignore and silently hate on. Would the
fine arts thrive on such high grounds surrounded by the silent
but global hate? Instead of such unfortunate situation
(paradoxically so as the art making is now lucrative) the artists
might think that they could have already won over the people’s
love by reducing the complexity of creative moment. But this is
not the big idea of meeting with the masses. With the free art
on the Internet the people love to finally exercise their power
and with the majority vote to support the most primitive idiocy
in visual terms. Hardly an artist ever lived to bring the
creativity to such rot. If people support the visual rot it could
be for the reason of the silent disdain to the pretentiousness of
the artists who can’t win their love. No matter what the artist
does, the art about people, art for people, art of people, people
as art, the people (the real people) don’t buy into any of the
deceptive tactics.

Who acts like a whore ? The art conundru m 5
It’s not only what I see happening but commonly observed how
the consumption of pictures substitutes reading, watching
short Youtube substitutes TV programs and movies. As to the
News it was previously explained hot there is no more news. It
is only natural since there’s no demand for any news in the
unchanged or not well adjusted to what the people want to
know.
In the consumption of photos there’s another phenomenon I
would say. One would need to find all visual info there is
meaning the endless “research” henceforth the RESEARCHER

can’t stop and keep at it to exhaust all sources. Meanwhile the
supposed project or “work” is disregarded. The research is
THE WORK -– the agglomeration of an obscene amount of
“useful” links, pics, articles and variety of the all-encompassing
knowledge collected daily from the PRECIOUS
sources. While the research is conducted for some purpose
(like writing this article for instance, I would go in lengths to
search for supporting evidence. Quite often I was brought to
the new most interesting topics that I would forget what was
my initial interest, what was it that I needed to back up with
goof quality info).
Fact is that nobody has any control over the image once it
arrives to cyber. It seems that someone should be able to
exploit this constant need for images same as the constant
recycling of the images. Nobody seems to know how to do it.
How to reign supreme as the image authority.
The art establishment believes itself to be in fact the supreme
authority over the image selling the art for hundreds of millions
of dollars as the most valuable commodity among the cultural
images.

Why the art establishment is totally absent from the new
publishing (since there is any other) platform of the Internet on
its images sprees? With the help of the NEW INTERNET
PUBLISHING the public sees what goes VIRAL and it could be
anything from some ghetto street art to the things that would
be hard to mention due to their utter stupidity. But those viral
visual things reach out to the country of many billions Internet
people. It would probably be only good or even better if the art
establishment was ever concerned with the matter of reaching
out to the masses. In the present moment the only thing that
comes out of the elite establishment of the fine arts is the
continued and unchanged concerns with the acquisitions
of the artworks and upping as much as possible the dollar
value as if protecting the institution of arts with loads of cash.
As to the artists—there’s no aesthetic school of thought at this
point, to have any ideological direction. The artists were used
to be the ones who could stand against the establishment as
the Avant-garde .

Invisible Non-Stop The art conundrum 4
Rules of Selfie The art conundrum 3
Death of news (The art conundrum continued) 2
THE INTERNET PEOPLE spenddays and nights online looking
at the images. This might not be a healthy or productive way to
spend time but its happening.Sometimes THE INTERNET
PEOPLE “actively” participate

INTERACT the way they can, by “liking” pictures, sharing links
and so on. Less and less are they capable of producing an
original written comment with few exceptions and for the
different type People of the Internet . Some could be “talkative”
bashing the DEMS and engage into the long political
arguments, some could write product reviews, some could still
make comments about movies. And of course there is the
largest part of the population who live now the CYBER LIFE,
the kids. They rarely are capable to produce any kind of
comments indeed, but the kids RUN the Internet and do
interact in a limited text abbreviations or in the non verbal
ways. The topics to get the kids into the mood to utter any sort
of comment are the Kid’s things, (the very advanced
technically computer savvy children and teens) for example
YOUTUBE videos of their interest.
It is explained by the lost desire per se , or by the fact of a
physical disability to think in the lifestyle where the majority of
kids nowadays don’t get quality hours of sleeping. They are
most likely are unable to focus. personal reasons they feel quite
uncomfortable if not anonymous or in other
words invisible and at the same time their invisibility is what
contributes to the chronic emotional problems.
Photo FOMO
This condition is hard to explain, one must experience it. One
can’t understand it unless you ”did your time” of the online
marathons being day after day in the same mode of looking at

some discovered sources of pictures, savoring the visual
abundance with one’s “hungry” eyes. It could go on for many
days non-stop.
It is a strange condition when a person can’t stop consuming
the visual images. As if waiting yearning for something major,
or something fantastic. That something should in some
unexpected way involve the visual “treasure —hunter” who is
scrolling down the newsfeeds and paying that precious
deficient attention that one has gotten to the myriads of
photos. It can turn into a very lengthy addiction if one had
learnt how to fish out the sources for huge data of photos that
is like gold mine if discovered by someone and nobody knows
about it.

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